• Lead and develop sub-region(Korea) marketing/GTM strategy • B2B business based with key partners (trade show, launch event, partner gathering)• Analyze and utilize local CRM data from customer to end-users • 360 degree marketing (digital marketing, product marketing, KOL, key account management/MDF)

• Managed and implemented global channel marketing strategy • Built up the business model development in KR, US and EU markets• Enhanced found new business opportunities, lead sales/marketing(for sales) material creation - deck, onepagers • Be involved key projects on partnership(Apple, Triller India, etc.), retail expansions(Costco, BestBuy proposals) • Defined selling product’s USP(unique selling points) • Training product introduction and onboarding for key channels to maximize the sales • Led internal team issue solving and monitoring with stakeholders

• Driven new product launch strategy(consumer device, applications)• Planned and implemented business development strategy • Led and operated product GTM strategy based on US market (Amazon,Shopify,global channels) • Managed whole working progress with co-working solution Confluence, Jira tool based on Start up business • Monitored user key data(retention rate, impression, DAU,MAU) and find lead generation via Mixpanel, apple development, google play developer and google analytics tool • Planned marketing strategy(mid-long term) for overall 'Pivo' Apps based on AI tracking technology

•Drived ASUS motherboard, server(key PC component, B2C/B2B market) 360 degree marketing via IT media gathering, influencer marketing contributed to enhance sales growth •Led data driven digital marketing strategy(mid-long) and operated ASUS digital channels including Facebook, Kakao Plus Friends and ASUS official website•Analyzed competitor marketing strategy/market status and set the GTM(Go-To-Market) strategy•Proactively executed co-marketing(co-branding) activities with Intel, AMD, RiotGames, UbiSoft(+more) for accelerating ASUS gaming brand(Republic of Gamers) awareness •Managed yearly and quarterly product marketing budget (A&P) after budget planning and execute independently each marketing campaign, on/offline event

•Established Uber EATS short and long-term digital marketing strategies in fast-paced environment•Operated CRM and Uber marketing communication tools(B2C) on email, app banner and SMS •Affiliated to influential business partners to build up long-term brand awareness•Planned and executed tactical on/offline promotions to increase new user on Uber EATS

•Planned and executed Freshlook (beauty lens) key visual creation via social media, magazine and promotional events “beauty class”. (+8% sell-out sales increase) •Managed ATL and BTL campaigns for Freshlook beauty lens brand to create brand awareness for B2B and B2C clients •Developed consumer and in-store communication tools including key visual and messages•Joined Corporate branding project as a key member to build long-term corporate awareness

•Mapped out and executed Hyundai Motor BTL marketing strategy for PYL line(i30,i40,veloster) users•Planned and operated ‘Seoul Bazaar Festival’, the biggest marketing event in Seoul with Seoul city •Managed Hyundai Motor CRM system and analyzed customer market trend to accelerate customer loyalty