Jenny Lu Email & Phone Number

New York, United States

New York, New York, United States

-Serves as sole children’s (all genre) and adult fiction publicist in department working on 13 lead titles a season including Melissa Blair / A Broken Blade, Elodie Harper / The Wolf Den, Kiran Millwood Hargrave / Julia and the Shark, L.S. Stratton / Not So Perfect Strangers-Confirms media coverage–including book reviews, author interviews, guest essays, excerpts, and other content–in outlets such as The New York Times, Insider, People, Cosmopolitan, BuzzFeed, Gizmodo, Paste Magazine, Nerdist, Forbes, Shondaland, Polygon, and more.-Creates and presents plans including sales- and author-facing plans, budgets, interdepartmental campaigns, and social strategy at sales conferences, author or agent calls, internal brainstorming, team meetings, and more-Executes multi-city in-person, hybrid, and virtual tours–which include school visits, bookstore events, storytimes, and festival and conference appearances–managing event conceptualization, external liaising, troubleshooting, and all travel booking-Meets with consumer media and trade publications to present lead titles (i.e. The New York Times, Kirkus Reviews)-Develops and spearheads departmental seasonal gift guide, festival pitching, and book club pitching programs-Advises on educational, trade, and media award submissions-Works closely with other departments, especially marketing and sales, to coordinate seamless multi-faceted campaigns -Staffs in-person conferences and festivals such as ALA, YALLFEST, NCTE, TLA, and more-Liaises with Instagram and TikTok influencers for title coverage and works on the calendar for in-house social media platforms and the development of an in-house influencer program

Brooklyn, New York, United States

• Worked with Event Coordinator to host monthly literary readings featuring four to five authors • Assisted with MC-duties, giveaways, photography, and other event problem-solving as needed• Advised on social media content (Instagram, Facebook, Twitter) and provides closed captioning for virtual events

New York, New York, United States

• Maintains responsibilities under Associate Publicist and Publicity Assistant title due to ongoing departmental restructuring• Conceptualizes campaigns for highly-anticipated titles, i.e. Chloe Gong / Our Violent Ends (Fall 2021), Matthew Forsythe / Mina (Spring 2022), Amanda Foody / The Weeping Tide (Spring 2022), Kit Frick / Very Bad People (Spring 2022), Xiran Jay Zhao / Zachary Ying and the Dragon Emperor (Summer 2022)• Secures media coverage – including book reviews, author interviews, guest essays, excerpts, and other content – in outlets such as USA Today, NPR, Insider, NBC News, Woman’s Day, Nerdist, TOR.COM, Gizmodo, Culturess• Leads campaign execution, author correspondence, and interdepartmental communication for approx. 30 titles a season• Presents publicity plans, updates, and ideas to authors, agents, and other departments including sales and editorial• Plans multi-city in-person and virtual hybrid tours, liaising with bookstores, booking travel, and creating itineraries• Strengthens relationships with media via both email and one-on-one meetings• Spearheads the redistribution of assistant-level work and streamlining of departmental tasks• Trains numerous junior and mid-level team members and serves as point-person for departmental questions• Collaborates with other departments, including IT and corporate communications, to develop improved systems

New York, New York, United States

• Maintains responsibilities under Publicity Assistant Title• Coverage Highlights: THE NEW YORK TIMES, US Weekly, Forbes, Bustle, The Mary Sue, Red Tricycle, Shondaland• Conceptualizes and executes campaigns for highly-anticipated and bestselling authors, i.e. Liselle Sambury / Blood Like Magic (Summer 2021), Scott Magoon / Chirp! (Summer 2021), Sarah Suk / Made in Korea (Summer 2021), Loan Le / A Pho Love Story (Spring 2021), Adrienne Tooley / Sweet & Bitter Magic (Spring 2021), Ruth Forman / Curls (Spring 2021), Megan E. Freeman / Alone (Spring 2021)• Serves as primary contact for approx. 20 titles a season, communicating with authors, editorial, and other departments• Organizes ticketed, high-expectation virtual events with indie bookstores and mass market accounts like Barnes & Noble• Communicates campaign ideas and updates in brainstorm and sales meetings• Trains Marketing/Publicity Intern on departmental tasks and systems• Created seasonal presentations of priority titles for media outlets such as The New York Times, Parents, Time for Kids• Collaborates with Senior Director of Publicity and other team members to streamline departmental duties

New York, New York

• Coverage highlights: BUZZFEED, THE WALL STREET JOURNAL, TODAY.COM, POPSUGAR, TIME OUT FOR KIDS• Launched bestselling authors and books, i.e. Chloe Gong / These Violent Delights (Fall 2020), Jenna Evans Welch / Love & Olives (Fall 2020), Eric Carle / You’re My Little Baby (Fall 2020), Nicola Killen / The Little Kitten (Summer 2020), Michael Joosten and Wednesday Holmes / Pride 1 2 3 (Summer 2020), Cassandra Clare / Chain of Gold (Spring 2020), Matt Forsythe / Pokko and the Drum (Fall 2019)• Managed approx. 20 authors and titles per season• Pitched contacts at national media, regional media, podcasts, and blogs for review, spotlight, interview, excerpt, and event coverage.• Created targeted pitch lists via meticulous research• Composed press releases, pitches, praise sheets, and more.• Planned multi-city in-person and virtual tours, liaising directly with bookstores and booking travel itineraries for authors. • Spearheaded the departmental seasonal/holiday round-up and monthly licensed title round-up pitches to media and blogs• Organized the submission and record-keeping of the monthly departmental and author card American Express bills• Handled the general publicity inbox, responding to and filtering requests and inquiries• Updated contact databases (Publicity Assistant, Publicity Expert, Muckrack, Cision)• Collected and circulated publicity highlights and trade reviews internally• Provided additional administrative support to the Senior Director of Publicity• Created content for Simon & Schuster’s Teen Focused Vertical, Riveted by Simon Teen• Developed integral systems for transitioning the department to remote work during a global pandemic

New York, Ny

- Composed biweekly and specialized letters to booksellers and influencers- Assembled and distributed Sales Conference slideshows, catalog material, and display information- Generated activity kits and discussion questions for Picture and Middle Grade Books- Constructed social copy, calendars, and promotional graphics, for Twitter, Facebook, and Instagram

New York, Ny

- Liaised with big mouth influencers and organizations for upcoming and released titles- Utilized Facebook Business Manager to create author tours and tracked buy links- Created special marketing promotional boxes

New York, Ny

• Created social media campaigns and material for authors including book graphics using Canva • Spearheaded marketing projects such as blog tour management, back ad creation, and digital audits• Conducted sales analyses for in-house and comparative titles using Bookscan• Managed weekly preorder tracking, Net Galley access and feedback, and mailing excel grids

Greater New York City Area

- Created galley, finished book, and paperback press releases by drafting blurbs and collecting reviews- Built contact lists through Publicity Assistant, Cision, and personal research- Organized press material, mailings, and records for upcoming and current books

- Constructed critical and informative reader’s reports for all acquiring editors - Executed administrative editorial jobs such as paperback transmittals and contract copy mailings- Assisted managing editor with cover copies and other data entry

Macmillan

- Constructs critical and informative reader’s reports for all acquiring editors - Executes administrative editorial jobs such as paperback transmittals and contract copy mailings- Assists managing editor with cover copies and other data entry

-Evaluated incoming queries for literary agents Nicole Aragi, Duvall Osteen, and Francis Coady-Updated social media (Twitter, Instagram, Facebook, Tumblr) -Managed mailings and other office work

-Wrote entertainment news articles, movie reviews, and op-eds-Maintained social media (Google+, Facebook, Twitter, Tumblr)

Bachelor'S Degree, English And Creative Writing

Activities and Societies: Alpha Omicron Pi, Alpha Chapter; Columbia Musical Theatre SocietyGraduated cum laude

Education record

Activities and Societies: Chorus, Theater, Spanish Club