Jenny Bates Email & Phone Number

Richmond, Va, Us

Irving, Texas, Us

Oversee $1.2 billion private label product portfolio consisting of 30 categories for healthcare and consumer channels. Own P&L and strategic new products roadmap.

Irving, Texas, Us

Promoted to build and lead world-class marketing department for MPCS - medical product and service provider (breast pumps, urology, wound care, ostomy, incontinence). Reported directly to MPCS President and served on Leadership Team. Responsible for customer acquisition and retention strategies, campaign management, digital marketing, customer experience, customer research, category plans, product portfolio, supplier marketing, MPCS positioning and value proposition, launch plans and execution, competitive analysis, annual financial planning and monthly forecasting, customer educational webinars, collateral development, Sales and Customer Service training, events, and internal and external communication.

Irving, Texas, Us

Promoted to build and lead new team that creates tailored, strategic marketing programs for our national brand Preferred Suppliers in Primary Care, Extended Care, Rx, and Lab. Researched competitive programs and surveyed suppliers to understand what service offerings would be most valuable. Managed supplier matrix strategy, sell-in, contract negotiations, execution and ROI analysis of marketing programs for Preferred Suppliers’ $1.8B business. Programs included: direct to customer emails, merchandising, SEO, co-branded print advertising, data and analytics packages, operational efficiencies, events, and product education videos. Supervised all supplier events, including National Sales Conference tradeshow featuring 150 suppliers. Developed quarterly supplier communication highlighting best practices, innovative new elements and program performance.

Irving, Texas, Us

Managed sales, P&L, product assortment, costs, new product launch strategies and tactics, product marketing, contract negotiations, buyside forecasts, and vendor relationships for categories that yielded over $300 million in sales annually. Developed annual category plans which once executed continued to grow category sales substantially faster than overall market and increased profitability year over year. Consistently exceeded all financial goals each year.

Glen Allen, Va, Us

Generated annual marketing and sales strategies based on strong understanding of customer needs, assortment gaps, SWOT, competitive analysis, and market dynamics.

Winston-Salem, Nc, Us

Promoted to head up marketing department for licensed Polo Ralph Lauren Men's Underwear and Sleepwear business. Worked directly with Polo in NYC, Sales and external marketing agency to develop and execute seasonal marketing plans to include POS, packaging, direct mail, online advertising, and public relations, yielding double digit sales growth over previous year.

Winston-Salem, Nc, Us

Managed all aspects of the Hanes Intimates business including launching new products each year, developing promotions to lift sales, overseeing $3.7M marketing budget, reducing skus and slow moving inventory, and selling-in of new product. Launched 14 styles in FY06 including All-Over Comfort Bra, which exceeded sales projections. Led concept development, mega-brand collaboration, consumer research strategy, marketing materials, volume projections, and successful sell-in to Wal*Mart, Target, Kmart, Shopko and Walgreens.

Managed the Fleet Pharmaceuticals business including product launches, selling to physicians at medical conferences, partnering with high profile gastroenterologists to build brand credibility, direct mail campaigns, and medical journal ads.

Sold products for twenty top office supply manufacturers, including 3M, Quartet and Pentel to dealers and retailers across Virginia. Examined sales trends and advised clients on how to increase their business. Introduced new products into marketplace and designed promotions. Met with end-users to help determine new product ideas. Grew sales by approximately 25% in first year and opened over thirty new accounts.

Atlanta, Ga, Us

Promoted to head up new West Coast sales office. Implemented marketing strategy and generated new business from companies across California. Expanded California-based business by 46%.

Atlanta, Ga, Us

Developed sales leads, initiated contact and proposed communication solutions to companies. Forecasted monthly sales figures. Edited all written communication. Named #1 Sales Associate in 1997 by generating most revenue.

Bachelor Of Arts (B.A.), English Language And Literature, General

Master Of Business Administration (Mba), Marketing