Jenny Turze Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

London, United Kingdom

HP Inc UK & IrelandThe Guardian Space NK HSBC UKTony's Chocolonely

London, United Kingdom

Responsible for the flavoured drinks portfolio, the fastest growing, highest focus area for Danone Waters. Planned and activated multi-channel campaigns for Volvic Touch of Fruit for 2014, including Volvic's biggest ever outdoor campaign, and led brand planning process for 2015. Managed intern and led cross-functional Brand Champion team to deliver day to day business improvement and brand strategy. Forged strong relationships with central marketing team in Paris & agency team.

P&L responsibility for a diverse range of products within the Kleenex® portfolio including the design-led Kleenex® Collection and later Kleenex® Balsam representing c. 40% total Kleenex topline sales. Planned and activated multi-channel campaigns to deliver topline growth, including repositioning Kleenex Aesthetics portfolio as an affordable home accessory delivering 25% YOY growth. Built strong internal and external network to deliver strategic future planning and day to day business results.

Led UK launch of a new skincare range of Kleenex wipes, the first market to launch globally, as part of global expansion pillar of Kleenex Brand into the beauty category. Full P&L reponsibility for commercial delivery, with influence over SKU strategy, promotional guidelines and distribution focus. Planned and executed £2m campaign across TV, Social Media, Experiential, PR and In-store. Became the pioneer of the brand through significant senior manager exposure, ongoing contact with cross-functional team including category, sales and retailers, supply chain, brand development, and marketing agencies.Achieved a 2% value share of highly competitive £120m facial cleansing category, and 55% national distribution in first year. Delivered 60% incremental value and grew one key retailer’s category by 10% reaching peaks of 23% value share during launch campaign period, by developping a collaborative working relationship & inspiring the retailer of the brand’s strength and potential.Achieved 6 industry and consumer awards by successfully promoting the range including International packaging awards, Pure Beauty Award for Best Skincare Launch 2012, 2 Beauty Magazine awards, and 2 Product of the Year 2013 awards.

P&L responsibility for HUGGIES® Super-Dry and Natural Fit nappies representing >70% of Huggies brand. Delivered 25% YOY volume growth by activating £250k re-launch campaign for HUGGIES® Natural Fit (premium nappy variant) sampling, digital, experiential and in store activation. Provided significant input into strategic direction of HUGGIES® nappy business through 2 brand planning cycles including making recommendations around packaging, pack format strategy and retailer specific execution resulting in stronger brand plans each year which delivered topline growth.

United Kingdom

Year 1: Morrisons account in sales, and year 2: Andrex Marketing team. learnt fundamentals of marketing and sales in FMCG environment and provided day to day support for teams.

Bcom, Business Commerce With French, First Class Honours

Activities and Societies: Erasmus Society, Choir

Maths, French, Spanish