Jenny Xu Email & Phone Number

Dallas, Texas, United States

• Streamlined database management process by restructuring database usage reporting procedures, increasing efficiency by 33%
• Analyzed data from 12 million active customers to identify new trends, leading to a deeper understanding of customer demographics for client
• Delivered reports to translate business requirements into technical requirements for client’s requested logic changes
• Created centralized knowledge base of over 6,000 database-specific attributes, reducing time spent searching for data by 10%

• Delegated tasks to team of five students by communicating client’s unique business needs and providing direction to implement marketing strategies to meet deadlines
• Conducted research through surveys and interviews to understand target market’s social media preferences and measure customer satisfaction
• Developed and executed omni-channel marketing campaigns inclusive of loyalty programs and email newsletters based on feedback from research
• Maintained project documentation by creating reports on Excel using pivot tables and visualizations of Square’s data analysis

• Planned and executed socials for 200+ members, including two end of semester banquets, to foster community within ABSA
• Managed a budget of over $8K to allocate funds to a variety of events and maximize effectiveness in fund usage
• Slashed banquet costs 55% by negotiating with outside parties for cost-effective events

• Assist with cross-channel marketing strategy
• Create relevant content and posting schedule
• Generate publicity for events

• Develop weekly lesson plans for students
• Supervise camp of over 40 children

Austin, Texas

• Provided comprehensive feedback to help 20+ reporters improve writing skills and strengthen content across all departments, leading to a 17% increase in time efficiency
• Fact-checked and edited stories for grammatical errors and maintained consistency with Associated Press style

Student reporter for Since Parkland, a student journalism project partnered with The Trace and Miami Herald. Worked with 200+ other student journalists to tell the stories of 1,200 children and teens killed in gun violence in the year following February 14th, 2018.