Jenny Xu Email & Phone Number

Dallas, Texas, United States

• Streamlined database management process by restructuring database usage reporting procedures, increasing efficiency by 33%• Analyzed data from 12 million active customers to identify new trends, leading to a deeper understanding of customer demographics for client• Delivered reports to translate business requirements into technical requirements for client’s requested logic changes• Created centralized knowledge base of over 6,000 database-specific attributes, reducing time spent searching for data by 10%

• Delegated tasks to team of five students by communicating client’s unique business needs and providing direction to implement marketing strategies to meet deadlines• Conducted research through surveys and interviews to understand target market’s social media preferences and measure customer satisfaction• Developed and executed omni-channel marketing campaigns inclusive of loyalty programs and email newsletters based on feedback from research• Maintained project documentation by creating reports on Excel using pivot tables and visualizations of Square’s data analysis

• Planned and executed socials for 200+ members, including two end of semester banquets, to foster community within ABSA• Managed a budget of over $8K to allocate funds to a variety of events and maximize effectiveness in fund usage• Slashed banquet costs 55% by negotiating with outside parties for cost-effective events

• Assist with cross-channel marketing strategy• Create relevant content and posting schedule• Generate publicity for events

• Develop weekly lesson plans for students• Supervise camp of over 40 children

Austin, Texas

• Provided comprehensive feedback to help 20+ reporters improve writing skills and strengthen content across all departments, leading to a 17% increase in time efficiency• Fact-checked and edited stories for grammatical errors and maintained consistency with Associated Press style

Student reporter for Since Parkland, a student journalism project partnered with The Trace and Miami Herald. Worked with 200+ other student journalists to tell the stories of 1,200 children and teens killed in gun violence in the year following February 14th, 2018.