Jenny Dennis Email & Phone Number

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

Report to Senior Vice President Account Services and serve as a member of the agency’s leadership team. Directly manage team of 10 and lead a cross-functional team of more than 40.

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Provided strategy and marketing consulting services to consumer brands and non-profits. Partnered with organization leaders to define business objectives, identify and analyze consumer insights and build compelling brand and media strategies.

Greater Minneapolis-St. Paul Area

Reported to Vice President of Marketing and drove growth within core health and beauty businesses, representing $11 billion in annual sales. Managed marketing budget of $40 million and lead a team of 7 through transformation from a healthcare focus to wellness – one of company’s 4 signature categories. • Selected to develop marketing strategy for CVS Pharmacy buy-out and shaped consumer-facing messaging to reinforce consumer confidence and loyalty as part of organizational shift to wellness.• Produced above average increases across sales and marketing KPIs for Made to Matter, an exclusive collection of better-for-you innovative products, by leveraging past campaign metrics and forging meaningful partnerships with brand and product founders and C-suite leaders. • In response to consumer shift from reactive to proactive healthcare, spearheaded company’s wellness strategy and belief system, informed by consumer insights, guest segmentation, media trends, and competitive and business analysis fostering new enterprise-wide wellness initiative. • Optimized pharmacy marketing campaign to address purchase funnel challenges, driving positive prescription growth and reversing prescription decline seen in control markets. • Recognized by direct reports as “playing a critical role in changing the energy and momentum of healthcare at Target” and provided renewed support to team, enabling greater contributions to the business and increased job satisfaction.

Greater Minneapolis-St. Paul Area

Reported to Director of Marketing, leading industry-first, innovative multi-channel marketing platforms for baby and kids, representing $8 billion in annual sales and 10% market share in 2013. Managed team of 5 and a $30 million budget.• Responded to evolving consumer demands by implementing aggressive resource shifts into digital and multicultural platforms. Developed integrated digital content strategy that bridged e-commerce and marketing. Evolved branding and creative to appeal to Hispanic consumer while maintaining general market relevance. • Cultivated strategic partnership with the most influential online baby resource, BabyCenter, resulting in increased association with brand (+121%) and increases in intent to shop (+32%). • Addressed decline in store traffic by developing a digitally connected, yet highly affordable strategy grounded in consumer insight. Resulted in high consumer engagement and capital investment for chain-wide roll-out. • Developed and implemented time-tested strategic framework for next generation baby experience, resulting in multi-million-dollar capital investment to roll-out across key U.S. markets. • Received highly favorable response on leadership survey, among the top 30% of peer group, by effectively leading a fast-paced team and cultivating productive relationships throughout the enterprise and with external partners.

Greater Minneapolis-St. Paul Area

Directed all in-store marketing for Apparel & Accessories businesses, managing a team of 6 and a budget of $20 million. • Led key seasonal storewide campaigns, including holiday and summer, as well as managed celebrity design partners. Holiday store experience contributed to 9% sales increase over forecast. • To strengthen company’s design leadership, cultivated in-store aspects of pioneering initiatives including Go International, Liberty of London and C9 by Champion. Consistently exceeded expectations in terms of ROI, execution and consumer response.

Greater Minneapolis-St. Paul Area

Managed in-store marketing for Ready-to-Wear and Men’s apparel divisions; led one direct report.

Greater Minneapolis-St. Paul Area

Led planning and execution for apparel and accessories marketing, including management of the weekly ad and the brand launch of C9 by Champion.

Greater Minneapolis-St. Paul Area

Assist with campaign planning and execution for apparel and accessories, including the launch of the Target Baby campaign.

Greater Minneapolis-St. Paul Area

Created and managed promotional campaigns for Fortune 100 companies, served as primary agency contact while managing strategy through execution.