Jenny Lane Email & Phone Number

Greater Minneapolis-St. Paul Area

• In addition to leading strategic marketing for the Bioindustrial group’s innovation and growth team, expanded accountabilities now include the development and deployment of market insights capabilities across the entire Bioindustrial group. • Created an insights strategy and roadmap to identify and prioritize key capabilities.• Building capabilities to support insights-driven decision making for strategic, commercial, and innovation activities by ensuring decisions are supported with an external market perspective.• Working across the business to create actionable insights leveraging both primary and secondary research and tapping into internal experts across functions.• Driving a customer-centric mentality by integrating insights directly from customers into the business.

Greater Minneapolis-St. Paul Area

• Identify and justify sustainable innovation opportunities for the Bioindustrial group’s innovation and growth segment using market research, industry analysis, competitive intelligence, and strategy development.• Support the innovation pipeline and project portfolio with ideation, opportunity identification, market assessments, business case development, value proposition design, and cross-functional working groups.• Collaborate in global strategy process to inform choices, growth strategies, innovation portfolio, and commercial strategies, particularly in the market areas of apparel and packaging.• Member of the Segment Leadership Team and the Bioindustrial Marketing Leadership Team.

Eagan, Mn

• Support development of organic growth strategies and business plans based on customer research, competitive analysis, and market expertise• Lead pre-launch product coordination and planning efforts for new growth initiatives targeting large and medium-sized law firms• Manage qualitative and quantitative research projects to provide insights about markets, products, competitors, and customers• Analyze and interpret market trends as well as financial, customer, and product data to identify opportunities to drive incremental sales and revenue • Partner cross-functionally to support business case development • Evaluate potential acquisitions and partnerships

Eagan, Mn / Amsterdam Area, Netherlands

• Translate customer needs and market opportunities into insights for product development, marketing program creation, and process improvement initiatives for the Small Law Firm customer segment• Gather and analyze large amounts of internal and external data to inform strategic direction• Develop strategies to meet competitive threats and achieve competitive advantage• Take a lead role in problem solving and developing recommendations to key business issues• Leverage customer data and predictive analytics to surface opportunities for growth• Manage key project workstreams• Translate broad strategies into clear objectives and initiatives

Eagan, Mn

• Develop and execute compelling marketing programs focused on acquiring new customers and retaining existing customer base in the Small Law Firm customer segment• Interpret and analyze market, financial, and customer data to identify opportunities• Establish customer engagement strategies and create supporting tools• Collaborate with a wide range of cross-functional partners to achieve business results

Eagan, Mn

Key aspects of my work included:Market strategy• Identify and pursue new product and market opportunities with a focus on longer-term growth strategies in collaboration with diverse set of cross-functional partners• Interpret and analyze market trends, competitive intelligence, financial data, customer research, and product information to identify opportunities to expand or improve products and programs• Work across the business to develop new product offerings based on customer and market knowledgeProduct management• Manage and drive adoption of existing products through innovative marketing programs and activities such as thought leadership and content marketing• Identify enhancements based on customer needs and market trends, drive product development, and develop launch strategies • Work cross-functionally to bring products to market by ensuring buy in from finance, operations, sales, development, and leadership teamCustomer insight• Develop and utilize an in-depth understanding of customer needs to act as the voice of the customer for the business• Engage in primary and secondary research, gather and analyze data, and draw insights to create actionable recommendations and strategies• Work with product development to translate customer needs into new or enhanced product offerings

Eagan, Mn

Strategic marketing role focused on 1) identifying, planning and executing new market opportunities through market research, product development and market analysis and 2) managing existing products to drive penetration in the Government/Public Sector market.• Synthesized large amounts of customer and market data to inform strategic recommendations• Successfully juggled multiple projects with an unwavering attention to detail• Balanced competing needs of business stakeholders to move projects forward

Provided marketing support to the Federal Government customer segment through marketing campaigns, customer support sites, retention activities and acquisition programs - including the creation and management of a successful customer acquisition program that yielded 60% YOY revenue increase for new sales.

• Supported cross-selling and strategic customer programs for the Federal Government customer segment• Acted as liaison with creative team• Provided tracking and analysis of customer activities, contributing to 99.2% customer retention • Awarded prestigious annual “Ovation Award” from BU for a successful competitive response project

• Supported customer acquisition efforts for the Large Law Firm customer segment• Developed targeted customer tool for acquiring new customers• Created quarterly promotion kit for sales team

• Supported customer acquisition efforts for the Medium Law Firm customer segment • Created, implemented, and measured results of a direct mail campaign• Developed targeted user lead lists

Master Of Business Administration (M.B.A.), Management And Marketing

Marketing Management, Psychology

Activities and Societies: Volunteers in Action program lead, Residence Hall President, American Marketing Association, National Society.