Jenny Lane Email & Phone Number

Greater Minneapolis-St. Paul Area

• In addition to leading strategic marketing for the Bioindustrial group’s innovation and growth team, expanded accountabilities now include the development and deployment of market insights capabilities across the.
• Created an insights strategy and roadmap to identify and prioritize key capabilities.
• Building capabilities to support insights-driven decision making for strategic, commercial, and innovation activities by ensuring decisions are supported with an external market perspective.
• Working across the business to create actionable insights leveraging both primary and secondary research and tapping into internal experts across functions.
• Driving a customer-centric mentality by integrating insights directly from customers into the business.

Greater Minneapolis-St. Paul Area

• Identify and justify sustainable innovation opportunities for the Bioindustrial group’s innovation and growth segment using market research, industry analysis, competitive intelligence, and strategy development.
• Support the innovation pipeline and project portfolio with ideation, opportunity identification, market assessments, business case development, value proposition design, and cross-functional working groups.
• Collaborate in global strategy process to inform choices, growth strategies, innovation portfolio, and commercial strategies, particularly in the market areas of apparel and packaging.
• Member of the Segment Leadership Team and the Bioindustrial Marketing Leadership Team.

Eagan, MN

• Support development of organic growth strategies and business plans based on customer research, competitive analysis, and market expertise
• Lead pre-launch product coordination and planning efforts for new growth initiatives targeting large and medium-sized law firms
• Manage qualitative and quantitative research projects to provide insights about markets, products, competitors, and customers
• Analyze and interpret market trends as well as financial, customer, and product data to identify opportunities to drive incremental sales and revenue
• Partner cross-functionally to support business case development
• Evaluate potential acquisitions and partnerships

Eagan, MN / Amsterdam Area, Netherlands

• Translate customer needs and market opportunities into insights for product development, marketing program creation, and process improvement initiatives for the Small Law Firm customer segment
• Gather and analyze large amounts of internal and external data to inform strategic direction
• Develop strategies to meet competitive threats and achieve competitive advantage
• Take a lead role in problem solving and developing recommendations to key business issues
• Leverage customer data and predictive analytics to surface opportunities for growth
• Manage key project workstreams

Eagan, MN

• Develop and execute compelling marketing programs focused on acquiring new customers and retaining existing customer base in the Small Law Firm customer segment
• Interpret and analyze market, financial, and customer data to identify opportunities
• Establish customer engagement strategies and create supporting tools
• Collaborate with a wide range of cross-functional partners to achieve business results

Eagan, MN

• Key aspects of my work included:Market strategy
• Identify and pursue new product and market opportunities with a focus on longer-term growth strategies in collaboration with diverse set of cross-functional partners
• Interpret and analyze market trends, competitive intelligence, financial data, customer research, and product information to identify opportunities to expand or improve products and programs
• Work across the business to develop new product offerings based on customer and market knowledgeProduct management
• Manage and drive adoption of existing products through innovative marketing programs and activities such as thought leadership and content marketing
• Identify enhancements based on customer needs and market trends, drive product development, and develop launch strategies

Eagan, MN

• Strategic marketing role focused on 1) identifying, planning and executing new market opportunities through market research, product development and market analysis and 2) managing existing products to drive.
• Synthesized large amounts of customer and market data to inform strategic recommendations
• Successfully juggled multiple projects with an unwavering attention to detail
• Balanced competing needs of business stakeholders to move projects forward

Provided marketing support to the Federal Government customer segment through marketing campaigns, customer support sites, retention activities and acquisition programs - including the creation and management of a successful customer acquisition program that yielded 60% YOY revenue increase for new sales.

• Supported cross-selling and strategic customer programs for the Federal Government customer segment
• Acted as liaison with creative team
• Provided tracking and analysis of customer activities, contributing to 99.2% customer retention
• Awarded prestigious annual “Ovation Award” from BU for a successful competitive response project

• Supported customer acquisition efforts for the Large Law Firm customer segment
• Developed targeted customer tool for acquiring new customers
• Created quarterly promotion kit for sales team

• Supported customer acquisition efforts for the Medium Law Firm customer segment
• Created, implemented, and measured results of a direct mail campaign
• Developed targeted user lead lists

Master Of Business Administration (M.B.A.), Management And Marketing

Marketing Management, Psychology

Activities and Societies: Volunteers in Action program lead, Residence Hall President, American Marketing Association, National Society of.