Jenny Magic Email and Phone Number
When leaders want to win back employee willingness, accelerate innovation, and reduce change fatigue, they give Jenny Magic a call. She is a a nationally recognized speaker, author, and advisor, and a sought-after guest on business podcasts and conference stages. Jenny co-authored the organizational change bestseller Change Fatigue: Flip Teams From Burnout to Buy-In (2023) and released new change fatigue research in October 2024 at UnworkableWork.com.Jenny founded Build Better Change back in 2008, known then as Better Way to Say It. Jenny offers communications strategy and program support to enterprise clients with stalled projects or employee engagement challenges. One of her clients called her a "team therapist" once and it stuck - she loves helping teams work better together. She has successfully led extensive projects with renowned organizations throughout her career, including Sesame Workshop, AARP, Citrix, Prudential, Acxiom, Alcon, Purdue University, Experian, US Bank, Cisco, and many others. She is a certified professional coach and a Fearless Organization Certified Practitioner, trained in Dr. Amy Edmondson’s approach to benchmarking Psychological Safety in teams."The best thing about Jenny is her ability to bring people together and get them moving in the same direction." Jenny helps leaders say “no” unworkable work. Business leaders are under increasing pressure to optimize every area of their organization, but levels of change fatigue and employee disengagement are skyrocketing. Leaders need a decision framework that balances operational efficiency with employee well-being, and Jenny shares actionable strategies to confidently prioritize the right initiatives and leave the others on the cutting room floor. Her fast-paced and relatable style is a favorite among business leaders, and her decades of communication experience ensure the audience leaves with new inspiration and a page full of notes and new ideas. SPEAKING HIGHLIGHTSContent Marketing World (2012 - 2023)ContentTECH/Intelligent Content Conference (2015, 2019)Citrix Summit (2019 - 2021)MoDevUX (2014)She has served as a SXSW mentor, a judge for the Content Marketing Awards (2015- present), and served multiple terms on the board of Women Communicators of Austin, including as president. Jenny was honored to receive the 2021 Outstanding member and 2014 WCA Mentor awards. She also hosts the 1,000+ member #AustinContent Meetup.She is an avid reader, fierce game night competitor, and former top (wo)man of the family waterski pyramids.
Build Better Change
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Founder & Ceo, Strategy & Change FacilitationBuild Better Change Nov 2008 - PresentAustin, Texas AreaChange fatigue is killing our ability to innovate. Build Better Change gets low-adoption or semi-failed technology or process improvements back on track. If you’re ping-ponging between fast mistakes and collective inertia, there is a better way to change.We have a specific, simple, proven approach to move towards active alignment and willing participation. Build Better Change (formerly Better Way to Say It) provides change facilitation consulting focused on actionable strategies, team alignment, and operational readiness. Our expertise centers around building project buy-in, mapping change roadmaps, and building an engagement plan to facilitate sustainable adoption. Over two decades of experience in content strategy, audience journey mapping, and personalized messaging support our unique way of marketing change to internal audiences. Our team has developed engagement strategies and thought leadership content for over 500 happy clients.
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Author, Instructor, Strategic AdvisorChange Fatigue: Flip Teams From Burnout To Buy-In Dec 2022 - PresentUnited States & CanadaWe wrote the book that changed the game for change leaders, and we're thrilled to launch the BUILD BETTER BUY-IN course in November 2023. Find out more at ChangeFatigue.comEveryone is exhausted. Change fatigue is real. At Content Marketing World our friend Robert Rose called change fatigue "the theme of 2023" - and we don't think it's going anywhere. Change fatigue is a significant barrier to innovation, digital transformation, and technology adoption. By actively addressing it, leaders and teams remove the real barriers to change and move to the next level. -
Senior StrategistConvince & Convert Oct 2018 - Dec 2022Convince & Convert is a digital marketing advisory firm that helps the world's most iconic brands (The United Nations, 3M, Oracle, Cisco, Nike, Hilton, Caterpillar) gain and keep more customers. As a strategist on the Convince & Convert team, I created strategic plans to improve their digital marketing, content marketing, social media marketing, email marketing, and word-of-mouth marketing. -
Senior StrategistBrain+Trust Partners Jan 2019 - Jan 2022Austin, Texas, United StatesBrain+Trust Partners counsels companies and organizations with strategic consulting and planning, including expertise in data governance and privacy compliance, machine learning and business automation, iterative product/service development, and human-centered design thinking. -
Senior StrategistSpringbox Mar 2018 - Nov 2018Austin, Texas AreaSpringbox partners with middle market growth companies looking to become the digital leader in their category. I supported the strategic direction of projects by auditing current marketing efforts and proposing content strategy and marketing technology solutions aligned with client goals. -
Communications StrategistRaise Your Hand Texas Mar 2015 - Mar 2018Austin, Texas AreaRaise Your Hand Texas is a non-partisan, non-profit organization working to strengthen public schools across the state for all 5+ million students.RYHT invests in campus leadership development opportunities for principals through Harvard Graduate School of Education, as well as developing pilot programs in blended learning, family engagement in schools, and teacher preparation. In addition, the organization develops education policy for Texas, and supports campus and district turnaround projects.• Directed content strategy overhaul and successful major website redesign.• Selected and implemented new CRM and email marketing platforms.• Implemented updated editorial workflow and distribution strategies. -
Principal/ Vp Of Content StrategySitegoals Llc Jan 2013 - Mar 2015Austin, Texas AreaSiteGoals (now part of Workhorse Marketing) designs and builds user-focused, interactive websites and web applications that people love to use. We help CMOs with big headaches and bigger targets automate legacy processes so they can say more, sell more, and succeed more with less. -
Instructor, Institute For Sales And Business DevelopmentUniversity Of San Diego, Corporate & Professional Education Jan 2011 - Dec 2012Greater San Diego AreaDeveloped curriculum and taught Content Marketing and Branding Strategy course. -
Director Of MarketingPort80 Software Oct 2008 - Mar 2009Greater San Diego AreaPort80 Software provides performance and security enhancements for Microsoft IIS servers by way of file and data compression, content negotiation, web application firewalls and server cloaking software solutions.* Developed new messaging strategy. * Oversaw relaunch of new public website. -
Director Of Marketing & CommunicationsPursuant Dec 2007 - Oct 2008Dallas, TexasCapital Campaign Project Management for 600+ clients to raise more than $5 billion. Pursuant (previously Viscern, Inc.) is the parent company of two of the oldest and most well-respected consulting firms in the area of non-profit fundraising, RSI and Ketchum. * Led complex overhaul of three major websites, including design, content development, and database management. * Designed web marketing campaign that increased website traffic by 3000%.* Edited and re-released five-book series to significant increase in sales. -
Director Of MarketingBelltower Technologies Jul 2006 - Nov 2007Dallas, TexasEmergency and Product Recall Notification Service* Developed direct marketing campaign with response rates exceeding 2.5%.* Built complex ROI tracking tools for detailed evaluation of individual campaigns. * Overhauled sales website in two weeks, including copy editing, graphic design, SEO and technical implementation.* Heavily influenced technical development and integration of custom CRM application. -
FounderDirect Marketing Effect, Inc. Apr 2004 - Jul 2006Marketing Consulting support for BellTower Technologies prior to launch* Developed corporate marketing and brand strategy.* Directed official company launch including tradeshow effort and creating company website.* Performed all marketing and administrative functions for business launch including HR procedures, recruiting, and accounting.
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Circulation & Event CoordinatorAustin Business Journal Feb 2002 - Apr 2004Austin, Texas Area* Supported large-scale awards events, such as the Commercial Real Estate Awards, Residential Real Estate Awards and Profiles in Power.* Achieved sponsorship revenue goals and kept events within budget.* Created subscription campaign that increased events-based subscriptions 10-fold.
Jenny Magic Education Details
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Early-Acceptance Dual-Credit Program At Unt
Frequently Asked Questions about Jenny Magic
What company does Jenny Magic work for?
Jenny Magic works for Build Better Change
What is Jenny Magic's role at the current company?
Jenny Magic's current role is Helping teams find their "want to"| Author of CHANGE FATIGUE, top-rated speaker, and expert in removing friction on project teams. "She really is ✨ magic✨".
What schools did Jenny Magic attend?
Jenny Magic attended Texas A&m University - Mays Business School, Texas Academy Of Mathematics And Science.
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