Jenny Barber Email & Phone Number

As the head of the podcast network at REI Co-op, I am responsible for leading and managing all production, growth, and marketing initiatives. - Lead the creative and strategic development of the podcast program, overseeing day-to-day production, go-to-market campaigns, cross-functional and external partner collaboration, resource allocation, budget management, and analytics reporting.- Conceptualized and launched the podcast video strategy on Instagram and YouTube, successfully driving brand engagement across channels and expanding the podcast’s reach.- Partnered with the Vendor Sponsorship team to establish a podcast network advertising program, resulting in diverse opportunities for our advertisers partners, and securing a production budget for our podcast slate.- Collaborate with advertising partners on branded ad campaigns, including ad copy, production management, and detailed performance reporting. - Partner with internal marketing teams to create branded mid-roll ads to support quarterly campaign and enterprise objectives. - Built and nurtured relationships with external production companies, industry creatives, and show hosts to ensure high-quality, innovative content.- Manage three external production teams (including producers, hosts/talent, audio editors), driving creative approach, providing resources to meet production timelines, and ensuring content aligns with REI’s values, content standards and brand messaging. - Serve as producer for REI’s flagship podcasts, including Wild Ideas Worth Living, Camp Monsters, and Hello, Nature (Season 2), guiding projects from pre-production to final edits.- Manage multiple productions calendars and deadlines including booking guests and recording logistics, pre-interviews and episode research, editing, and story shaping. - Own platform distribution process for all shows including scheduling episodes, show note and title ideation, artwork and social asset creation.

Hope Still Wins creates conversations and builds communities through audio and digital platforms with the intention to connect audiences to thought-leaders and social causes that inspired us to build a better world. - Directed the creative and strategic process of evolving the show from an IGTV digital series to an audio podcast.- Led marketing and growth initiatives, including promotional partnerships, social media strategy, and digital community development to expand the show’s reach. - Spearheaded the strategic pitching process and developed a media kit, successfully securing a partnership with That Sounds Fun Network.- Managed end-to-end guest relations for high-profile thought leaders, including outreach, scheduling, episode research, creative development, social media assets, and show note copywriting.-Lead online advertising efforts across Instagram and Facebook-Track analytic reports and develop trend insights

Creator, Producer, and Host of Spreading Good, an audio podcast highlighting how heart-centered leaders utilize business, projects, and communities to change the world. - Led the full creative process from ideation to launch, managing brand strategy, and content for spreadinggoodpodcast.com.- Directed the entire production process, including guest outreach and scheduling, recording logistics, creative direction, audio editing, and show notes.- Developed engaging content across platforms, including title ideation, social media assets, and overall marketing strategy. -Utilized GarageBand, SquadCast, Anchor, Wavve and Canva to create quality audio and social media content.

Greater Denver Area

Vital Proteins is a whole food based nutrition company committed to enhancing consumers overall health, beauty, fitness and well-being. - Led the Colorado-based team in executing regional marketing initiatives while driving brand strategy across the Rocky Mountain Region. - Built strong relationships and engaged communities across wellness space (fitness, lifestyle, beauty), resulting in 50+ monthly event activations.- Executed strategic experiential marketing campaigns and forged local and national partnerships to enhance brand presence.- Collaborated with the Director of Field Marketing and National/Regional Sales Managers to ensure seamless execution of national campaigns across multiple verticals.- Managed regional budget and inventory, overseeing tracking reports and delivering detailed program recaps and evaluations.

Fresno, California Area

-Managed marketing efforts surrounding event sponsorship, national trade-shows, in-store demos, social media, and printed marketing materials -Collaborated with innovative brands such as Jacobsen Salt, FEED and Williams Sonoma on unique marketing opportunities ranging from olive oil dinners to co-branded retail products -Cultivated strategic client relationships in the retail and restaurant space -Worked with broker team on new customer acquisitions and account management

Greater Los Angeles Area

Tastemade is a digital food and travel network designed for the mobile generation. As a Content Partnerships Manager, I focused on building strategic relationships with industry influencers and brand partners to drive engagement and reach. I also spearheaded the launch of the Tastemade mobile app, leading community development efforts to foster an active and loyal user base.- Managed branded partnerships with YouTube influencers, ensuring clients received on-brand, high quality production deliverables.- Collaborated with both internal and external teams to craft aligned content strategies for clients including Starbucks, Grey Goose, and Hidden Valley Ranch.- Led strategic branding sessions with clients and talent to align on project goals, expectations, and timelines.- Simultaneously oversaw up to 9 branded content projects per quarter, ensuring timely and effective delivery.

Santa Monica, Ca

- Managed and executed the nationwide rollout of the Tastemade mobile app across 17 cities.- Directed a team of Community Managers in 13 U.S. markets, optimizing local engagement and execution.- Surpassed the target of expanding the Tastemade content library to over 20,000 digital episodes.

Greater San Diego Area

-Main point of contact for operational support with corporate and private meeting planners-Responsible for coordination of simultaneous events totaling up to 15,000 attendees-Managed logistics and booked all internal events using EMS project management software -Committed myself to cultivating personal relationships with each one of my clients-Recipient of May 2013 "Board of Excellence" award for displaying outstanding dedication to my team and clientele

Greater San Diego Area

-Worked closely with industry vendors to hit event deadlines and problem solve as needed. -Assisted in styling inspiration photo shoots resulting in creative assets utilized by top industry publications across the country. -Created and managed detailed budgets ranging from $30,000 to $50,000. -Contributed to company rebrand. -Promoted to a full coordinating position at the end of 5 month internship.

Bachelor Of Science (Bs), Integrated Marketing And Communications

Activities and Societies: Kappa Alpha Theta, American Marketing Association

Culinary Arts Certificate, Culinary Arts/Chef Training

A culinary program designed to give students the knowledge they need to cook like professionals. The program is designed for students.