#IAmTeamGBThe National Lottery & ITV collaboration to inspire people to get active• Worked with NGB's to engage clubs & deliver over 2,600 events • Developed marketing strategy & managed external agencies to deliver campaign that exceeded KPI’s• Created 14 flagship events at sports venues inc Ricoh Arena & Olympic Park• Delivered national broadcast partnership with limited budgetPR & Marketing• Set up and led press office for successful Olympic and Paralympic legacy charity• Built brand awareness to 12% & generated over £10mil worth of PR coverage over two years• Negotiated & activated partnerships with BBC & ITV• Evaluated media coverage & fed into targets & board papers• Created & managed campaigns that attracted & retain 100,000 volunteers year on year• Created & managed content for Join In blog, social media, eCRM & annual review• Created digital campaigns that trended globally & engaged with celebrities, stakeholders & ‘customers’.Customer & Stakeholder Engagement• Launched Hidden Diamonds research measuring social impact of volunteering- this has become the blueprint for government sport strategy• Secured coverage around research including the FT, Today Programme & Radio 4 documentary, ‘Volunteer Nation’• Compiled behavioural insights research on barriers & motivations in sport & implemented comms strategy • Worked with partners Intersport and BT to create & implement joint communications plans • Managed relationship with ambassadors including Seb Coe, the PM, the Minister of Civil Society, partners & sports organisations• Executed media training for volunteers & ambassadorsEvents• Managed participation events including media days, campaign launches, grassroots sports events• Managed media coverage & participation at events including after-care, fundraising support & volunteer training• Led #BigThankYou activation at BBC Sports Personality of the Year

Managed PR activity across the agencies sports brands including Alpinestars, Quiksilver & VIVOBAREFOOT.

Led PR and marketing activity across premium sports supplement brand LA Muscle and Europe’s No1 health and fitness channel, The Active Channel. Secured partnerships with Fox and Warner Bro. and negotiated brand sponsorship of Anthony Joshua.

Managed and built brand strategy for high profile sports brands including Speedo, Lonsdale, Teva, Asics and Teva. This included launching Speedo's performance wear and positioning Vibram Fivefingers as a leading barefoot running brand.

Working with sport, fashion, beauty and lifestyle brands including Speedo, Asics, MandMDirect.com, Aristoc and Carex including the launch of the iconic Speedo LZR racer product.