With over 20 years of experience in leading transformative strategy, communications, and marketing, I create breakthrough ideas that create the next big thing on a global scale.My core competencies include marketing communications, creative direction, and packaging, as well as developing clear and compelling brand narratives that inspire employees and customers. I have worked with global companies across a variety of industries, such as Citrix, Mattel, Adobe, Beats, Skype, and Surface. Some of my notable achievements include launching Target's "Design for All" initiative, defining product and launch strategy for Adobe Ink stylus, creating the voice and positioning for Beats headphones, and developing a breakthrough service offering for Citibank's ultra-high net worth client base. My mission is to help brands connect with their audiences, deliver value, and make a positive impact.