Phuong Mai Jenny Vu Email & Phone Number

North Ryde, Nsw, Au

Travel Recommends is a Changi Airport Singapore company, I joined the company at its launching phase for LAXGO Travel Wifi brand in Vietnam.• Overview Brand activities: Sales promotions, Marketing campaign, budget, and KPI.• Establish Strategic Partnership: successfully acquired national leading airlines & banks and eCommerce brands as partnerships for LAXGO, including Vietnam Airlines, VPBank, Traveloka, Adayroi.• 360* Marketing Management: PR & Influencers Management, Media activities, Event & activation• Review Marketing & Sales strategy and readjust according to the market fluctuations.• Take charge of Talents recruitment & Team management.• Customer Services Overview & conduct training to enhance the customer service experience.

Vietnam

I assisted the Board of Directors of Silk Path Grand Resort & Spa Sapa in setting up and creating the Brand for the first 5* Resort in Sapa, Vietnam.• Brand Story & Brand message creations• Conduct the Brand Video, Brand Event launching, Brand experiences guideline.• Manage and overview the Brand Tone of Voice, Brand imagery guideline• Successfully launched the project with a huge applaud from the Media.

Vietnam

Joined La Veranda Resort Phu Quoc during its relaunching phase, I contributed to its well-known Romance Project, making it one of the most Romantic Resort ranked by The World Luxury Hotel rewards. After leaving the position, I still supported the continuation of the project execution until its completion.• Managed & supported the Re-Branding phase of La Veranda: Photoshooting, Collaterals Revamp, Brand guidelines, Brand experiences etc.• Created & Executed the VIK Summer Campaign- one of its kind in the Vietnam market at that time.• Managed & took Quality control over the "Most Romantic Destination" Project & its execution.• Overview of the Summer Digital campaign.• Managed Media relations internationally and domestically.

Hanoi

Nestled on the edge of the iconic Hoan Kiem Lake in the heart of Ha Noi, this premium boutique hotel offers a unique sense of sophisticated local art and culture, while combining the luxury touches and comforts of home that only Apricot can deliver. Apricot won the World Luxury Hotel Awards to its Art celebrated style and the historical sight of its prime location.Joined the Hotel at its Opening phase, I worked closely with the General Director for the following:• Managed & Overlooking all Branded materials: Branding identity, brand culture development, and internal & sales collaterals• Managed the Brand Agency in the Brand set up phase.• Support on shaping the extraordinary services & unique experiences to offer its guests.

Vietnam

• Managed Top Key Account & their campaign execution: Nestle, Milo, Dove, Castrol BP.• Monitored Media and Social Accounts.• Served as a community manager activating programs through paid owned and earned media• Participated in the creative 360* launch of Milo and Dove new products. Industry expertise: FMCG and Technology industry, including high profile clients such as Nestlé, Unilever, GE, Taitra, Diego, Castrol BP, Jotun etc...

Sydney, Australia

Australasian Property Partners (APP) is a network of Advisers established by Oracle Property plus Fund - one of the biggest builders in Australia.Key Responsibilities:• Analyzed competition to evaluate market penetration.• Conducted real estate industry analysis in Vietnam and Australia.• CRM - updated customer database and managed email marketing.• Created brochure and relevant report in support of investment seminars held in Vietnam.

Bachelor Of Commerce (Bcom), Hr Management And Marketing

Activities and Societies: Established Vietnamese Club for Vietnamese Overseas Students at University of SydneyStudied Marketing &.

Foundation Programme, Business/Commerce, General

Activities and Societies: Achieved 1st place in Business FacultyStudied Foundation of Business