Jenny Wei Email and Phone Number

Product Marketing for Adobe Creative Cloud, Release Marketing & Membership Value

Business leader of Nature’s Recipe, two segment business extending into additional segments; responsibilities include long-term growth strategy, go to market campaigns, new product development, and P&L management. Provide leadership to agency partners, cross-functional team, and two direct reports. • Developed multi-channel lifecycle marketing campaign, comprised of TV, print, video, paid media, PR, email, social, and web. Resulted in +9% increase in sales.• Oversaw development of new product launches from establishing product positioning & strategy rooted in audience insights to delivering messaging to support launches. Successfully launched in Jan 2019. • Led development of business & marketing strategy in an evolving competitive environment and partner with sales/category to create unified brand messaging• Defined and executed product & go-to-market strategy, leveraging insights from qualitative research to inform audience messaging. Grew customers by 80%.

Promoted to lead the Pet Snacks Portfolio comprised of five brands across two segments; responsibilities include long-term portfolio growth strategy, marketing strategy, and P&L management. Provide leadership to advertising and digital agencies, cross-functional team, and three direct reports. • Successfully launched integrated multi-channel lifecycle marketing campaign, Woof Yeah, comprised of digital videos, paid media, social, influencer engagement, and emails. Achieved 73MM impressions and 30MM video views, leading to #1 share in the category. • Collaborated with New Product Development Team on development of new product line from identification of strategic growth opportunity areas to product development [positioning, naming, competitive analysis]. Successfully launched in March 2018 with estimated $9MM in incremental sales.• Reversed Milo’s Kitchen business trends by 10pts through brand relaunch, consisting of multi-channel marketing campaign [Digital, paid media, emails, and social] and new modernized packaging graphics

Business leader of two segment business, 9Lives; responsibilities include 1-3 year growth strategy, marketing strategy, competitive & business analysis, and P&L management. Provide leadership to digital agency, cross-functional team, and two direct reports. • Led repositioning strategy and launched a digitally-focused integrated marketing campaign, Cat’s Eye View, which won the 2015 Reggie Award for Best Digital and Mobile experience • Identified, developed, and launched 6 new products stemming from category & audience insights and competitive analysis. Resulted in +$5MM in incremental sales.• Achieved highest category share in 4 years through implementation of a revised pricing strategy

• Created new integrated multi-channel marketing campaign for Milk-Bone brand, consisting of TV, Print, Digital, and Social• Developed brand guidelines for agency partners, resulting in consistent activation of revised positioning across marketing tactics• Collaborated with New Product Development team to develop and launch two line extensions, which drove 6% sales growth• Led development of channel strategy to identify business-building opportunities with key customers

• Launched Pup-Peroni brand's social presence (Facebook, Twitter, and Instagram) focused on driving consumer growth and engagement across channels. Increased FB followers from 0 to 200,000+. • Evaluated performance of product sub-line, which led to development of a customer-specific program, boosting sales by 2%

Managed distribution strategies for Women's Denim, Men's Accessories, and GapKids Girls' Woven Bottoms businesses. • Researched incremental areas of opportunity through regional analysis, increasing gross margins by 2% • Led 20+ group training sessions on distribution theories and mentored 3 new employees• Analyzed and communicated sales performance and trends by store attributes, size, and location