A multicultural corporate communications consultant, an angel investor for multiple tech start-ups in Asia and a senior communications advisor to two blockchain-focused companies. I am a former PR manager for Alibaba Group and an ex-journalist at the Wall Street Journal. As a former international public relations manager for Alibaba Group, I served as the bridge between media and the company. I handled questions from reporters, crafted proactive pitches, offered risk assessment and recommended approaches, coordinated interviews for company executives and shaped the company's outgoing messages. I was part of the core PR team when Alibaba listed in Hong Kong in late 2019. Prior to Alibaba, I was a journalist for a decade, covering an array of beats from Taiwan/China politics, finance, banking, mergers and acquisitions, tech, macro-economics, global energy markets, and even landmark natural disasters and plane crashes. My body of work and experiences in different industries speak volume to my versatility and my ability to tackle many subjects. I am also a fluent Mandarin who can read and write at a professional level. Here are some of my past stories: Alibaba Now a Designer, As Well As, a Seller, for Brands http://www.alizila.com/alibaba-tmall-innovation-center-brands/Chinese ‘Teapot’ Refiner Looks Offshore for Infrastructure Investorshttp://www.wsj.com/articles/chinese-teapot-refiner-looks-offshore-for-infrastructure-investors-1473927990 U.S. LNG for China Arrives via Panama Canal http://www.wsj.com/articles/u-s-lng-for-china-arrives-via-panama-canal-1472044735 China's Refiners Flooding Markets with Productshttp://www.wsj.com/articles/chinas-refiners-flooding-markets-with-products-1468415560"Teapot" Refineries Shore Up China's Demand for Crude http://www.wsj.com/articles/teapot-refineries-shore-up-chinas-demand-for-crude-1464616123 Video on Taiwan's Presidential Electionhttp://www.wsj.com/video/taiwan-elections-grab-china-and-us-attention/8A5AA3C4-68A9-40CD-86DE-383CD9F84EC8.html Watch me on BBC LIVE https://www.dropbox.com/s/1vm9k80dl36o90f/JennyHsu.wmv?dl=0
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Head CreatorDay 2 StudiosTaiwan -
AdvisorLife Beyond School Jun 2024 - Present -
Ceo, FounderCetacea Inc. Apr 2022 - PresentTaipei City, Taiwan -
Senior Communications AdvisorForkast.News Jan 2021 - Present -
Senior Consultant/Angel InvestorFluv May 2020 - PresentTaiwan -
Taiwan Media Relations ConsultantCoupang Jul 2021 - Dec 2022Taipei City, Taiwan -
Communications Consultant/Advisor To The CeoXrex Inc. Jul 2021 - Dec 2021Taipei City, TaiwanMedia training for senior executives, hands-on training for the internal PR team, high-level advisory work on communications with Taiwan and globally-based reporters, instrumental in crafting the company mission statement and key messages to the media -
International Public Relations ManagerAlibaba Group Apr 2019 - Jan 2021Hangzhou, Zhejiang, China- Communicate with internal business units to identify the most suitable messaging and offer suggestions how to best craft the message to maximize appeal to the targeted audience - Devise a comprehensive PR plan, complete with risk assessment, recommendations and action list - Work closely with the media to identify a win-win formula for both sides - Executives branding and arranging interview opportunities for C-suite leaders - Devise content plan to leverage all communications platforms, such as video, digital and social media - Work closely with various market leaders to nail down a localized PR plan for the particular market & region - Part of the core PR team that helped Alibaba Group launch a secondary listing in Hong Kong in November 2019 -
Content Manager, AlizilaAlibaba Group Oct 2017 - Apr 2019Hangzhou, China -
Asia Energy Correspondent 亞洲能源記者The Wall Street Journal 華爾街日報 Sep 2015 - Jul 2017Hong Kong -
CorrespondentThe Wall Street Journal Mar 2011 - Jul 2017I cover Taiwan's financial industry and politics -
Vice PresidentAsian American Journalists Association - Hk Chapter Sep 2015 - Jul 2017AAJA is one of the most dynamic journalism associations that spans from the US to various parts of Asia. The purpose of the non-profit organization is to serve the needs of journalists from all cultures. Among our membership includes Pulitzer Prize winners, renown editors, critically acclaimed TV anchors, and hard-hitting reporters who are focused on a single purpose: tell the truth and tell it well. As the VP of the AAJA-HK chapter, I work with hundreds of journalists from well-known major news works in Hong Kong, Taiwan, South Korean, Japan, and China. I often spearhead the organizations of seminars, meetings with prominent industry giants, student-outreach programs, and educational events that help our members broaden their horizons.
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News ReporterCentral News Agency 2010 - 2011Taipei, Taiwan
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Political ReporterTaipei Times 2008 - 2010
Jenny Hsu Education Details
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Earliy Childhood Special Education -
Master Of Science (M.S.)
Frequently Asked Questions about Jenny Hsu
What company does Jenny Hsu work for?
Jenny Hsu works for Day 2 Studios
What is Jenny Hsu's role at the current company?
Jenny Hsu's current role is Head Creator.
What schools did Jenny Hsu attend?
Jenny Hsu attended New York University, New York University.
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