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I'm a software / tech product manager, startup survivor, digital strategist and marketer with 20 years of experience across digital, software and hardware. I build productive and resilient teams at startups, agencies and global corporations. While presently I work in the food & ag industry, I've served companies focused on smart home security, wearable tech for consumer fitness, RC hobbyist cars & drones, mobile apps for B2B and B2C brands, non profits in health and arts, IT service providers and CPGs.In my current role, I am the North American Digital Marketing Lead within Cargill Food & Beverage. I direct a team that provides B2B online marketing services across web, email, online media, social, analytics, MarTech and sales enablement. In my prior role at Cargill, I launched and directed a University-based digital innovation program. 115+ STEM students shipped 100+ R&D prototypes in 4 years. As the VP of Marketing & Operations at meShare, an Illinois & China-based company, I directed a global team of product managers, engineers and marketers to execute smart home device product launches and grow subscription MRR.I led digital programs and branded content at Hobbico (acquired by Horizon Hobby), across a 30-person team and portfolio of 40 brands. I also consulted with Tower Hobbies (RC product ecom site) and directed strategic projects such as cart redesign for mobile, paid search revamp, Bazaarvoice implementation. I was founding team at Rithmio, an early stage wearable tech startup that was acquired by Bosch. As the VP of Marketing, I served as a "Swiss army knife" player. I spoke at CES and SXSW (2x), was client-facing with Fortune 500 companies, even ran a data program for our algorithms team. I was the VP of Innovation & Marketing at Mutual Mobile, an Austin, TX-based mobile software product company that grew from 5 guys in a dorm room to 250+ global employees. I served on the executive team, ran a 15-person marketing & market dev department, directed 100+ engineer hackathons that helped us win Under Armour and Sleep Number.At Springbox, a digital agency in Austin, I focused on new business and directed accounts such as AMD. At Fishbone Marketing, I directed online marketing services for smaller regional accounts. In Chicago at Resolution Media, I was an early employee (#16) at what's now a global search engine marketing firm.How I operate:- Embrace change- Clearly define the problem- Make data-driven decisions- Take a user-centered approach- Stay curious- Don't be a jerk- Have empathy- Follow through
Dow
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It Manager - Enterprise Data And Analytics And Site Director - Dow Delivery Center At UiucDowMahomet, Il, Us -
Digital Marketing Manager, Food Solutions North AmericaCargill Jan 2024 - PresentWayzata, Minnesota, UsDigital marketing lead within Food Solutions Go-To-Market North America. I direct a talented team of digital marketers, web production specialists, UX UI design, Marketing Cloud/Salesforce specialists, and marketing technology professionals to help Food Solutions' NA-based marketing organization craft strategic, targeted, measurable and effective digital campaigns to increase awareness of our ingredient offerings and enable sales. Co-lead relationship with our agency of record across online media, programmatic, and paid search. Serve as digital strategist across ~200 campaigns/year within Food Ingredients and B2B space across awareness, demand generation and lead generation. https://www.linkedin.com/showcase/cargills-food-solutions/ -
Site Director - Cargill Innovation Lab At The University Of Illinois Urbana ChampaignCargill May 2019 - Dec 2023Wayzata, Minnesota, UsIn May 2019 I joined Cargill as the Site Director of the Cargill Innovation Lab at the University of Illinois Urbana Champaign. While Cargill has innovation labs across the globe, this program was Cargill's first in a University setting and a new initiative for Global IT.The program extended Digital Foundry, an in-house software agency that discovers, prototypes, pilots and scales Cargill's digital innovation initiatives. The UIUC program unlocked cost effective digital prototyping in the central time zone while also growing Cargill's tech talent brand with early career STEM talent. My role was startup-oriented. I launched the program and scaled it while fulfilling roles across product coach, IT project manager, technical recruiter, people manager, account director, digital strategist, UX strategist, program manager, new business, partnerships, university relations, market researcher and operations director. Quarterly, I collaborated with enterprise leaders across Cargill (animal nutrition, food ingredients and bioindustrial, agricultural supply chain, trading and analytics, protein & salt, cocoa, smart manufacturing or internal functions (HR, IT, Data)). Students I managed served as data scientists, full stack software engineers, researchers, UX / UI designers, marketers and business analysts. Highlights:- Product coach & software project manager across 100+ initiatives in 4 years- UX Strategist to in-house startups and enterprise software teams- Launched a social listening and market research capability focused on GenZ TikTok + Culinary- Customer-facing strategist: Starbucks, Wendy's, Yum! Brands, McDonald's- Recruited, onboarded and coached 115+ undergrad & grad students- Manage 20+ intern employees per semester- Co-founded Digital Foundry's design practice- Chairperson: Foundry marketing team, member of CWIT (Cargill Women in IT) - Volunteer, guest lecturer, guest speaker on UIUC campus- Converted 10 past interns into FT employees -
Ux ConsultantReskued Aug 2022 - Sep 2023Austin, Texas, UsServed in digital strategy, UX research, UX specialist and market development roles for reSkued, a Cargill startup focused on food waste. reSkued collaborates with food distributors to "re-sku" their excess or imperfect inventory on an online marketplace serving other businesses. In doing so, SMBs in the food space gain access to discounted inventory that is food grade whereas the distributor mitigates perfectly good food going to the landfill. Working on the food waste problem space within an innovative startup. Addressing food distributors' surplus inventory by creating a marketplace for inventory to be "reskued" at discounted price points while driving a greater good (avoiding food going to landfill). Across three key projects, I directed a team of designers and marketers to:- Define the target reSkuer customer base- Craft prospecting collateral- Create the first customer journeymap - Conduct outbound prospecting- Land first reSkuers for an Austin, TX test pilot- Prototype dashboards for customers and distributors- Work off of a product roadmap to discovery, prototype and validate future features -
Vp MarketingMeshare Inc. May 2018 - May 2019Champaign, Illinois, UsmeShare is an IoT platform company headquartered in Champaign, IL with locations in Silicon Valley and Shenzhen, China. meShare's cloud platform is used by product teams to build connected devices for the smart home such as video doorbells, home monitoring cameras to smart lighting. The platform enables faster go-to-market timelines, affordable cloud hosting, and the ability to unlock subscription MRR. meShare also has its own line of indoor/outdoor smart home cameras that are sold direct to consumers under the meShare brand through meshare.com, Amazon and walmart.com. As the VP of Marketing I:* Directed a globally distributed marketing and advertising team* Directed programs including social, public relations and contributed content* Managed our presence at industry events such as CES 2019* Wrote, story boarded, casted, directed and produced video programs* Managed the product marketing team and oversaw product launches and Kickstarter campaigns* Directed creative strategy for seasonal and product launch campaigns* Created processes, templates and training programs where they didn’t exist* Managed and coached a team of direct reports, external contractors and agencies to achieve results and scale* Collaborated with our VP of Sales on new business strategy, process, pricing through implementation for our B2B platform* Collaborated with the CEO on strategic initiatives, investor relations and operations initiatives * Grew partnerships and developed co-marketing programs with Google Assistant I also provided marketing consulting services to meShare's clients such as Zmodo. Services provided included brand management, product marketing, demand generation, content strategy, public relations, social marketing, video production, analytics and managing campaigns. About meShare: https://www.meshare.comAbout Zmodo: https://www.zmodo.com -
Senior Digital Marketing And E-Commerce ManagerHobbico Dec 2016 - Apr 2018Hobbico (acquired by Horizon Hobby in 2018) creates and distributes radio-controlled and hobby products worldwide. Tower Hobbies is one of the oldest and largest e-commerce sites in RC. When I first joined Hobbico, I directed Branded Content programs across a portfolio of 40+ brands. My team was responsible for video marketing, social marketing, public relations, email marketing and web-based campaigns. I also assumed responsibility for our media buying & advertising programs across digital and print. As the company was going through a restructuring and eventual Chapter 11, my role was to collaborate with peers and consultants on turnaround initiatives and while keeping our remaining team as positive as possible during a tough time period.Six months in, I was asked to join Tower Hobbies, the e-commerce division. I led initiatives to improve our SEM program, restructure analytics and implement product ratings & reviews with Bazaarvoice. Next, I led projects to modernize the website to improve user experience and drive more conversions. My largest project was leading a team of in-house engineers to redesign a built-from-scratch shopping cart flow that handles 40M annually in gross revenue. Responsibilities held:* Digital strategist* IT / Digital project manager* UX research* UX Design* Program Manager - Bazaarvoice, SEM PPC* Web Analyst - implementating, reporting and analysis* Strategy and relationship lead with agency partners* Social Marketing* In the absence of a CMO or VP of Marketing at Hobbico, I stepped in to cover the gap in c-level meetings, engage with Board of Directors and company-wide Town Halls. * Collaborating with financial consultants on restructuring -
Vp Marketing & Founding TeamRithmio Oct 2014 - Nov 2016Chicago, Il, UsRithmio (acquired by Bosch Corp. in 2017) is a wearable technology company that provides a motion recognition software to device manufacturers, fitness brands and semiconductor companies. Our product, Rithmio Constellation, is the key building block for the next generation of wearables that can track activities, provide form analysis and make possible 1:1 coaching. Our technology is used make wearables, smartwatch apps and connected clothing for fitness and medical use cases. MY ROLEAs the VP of Marketing and part of the founding team, my role was to identify problems or time-sensitive opportunities and address them quickly in a constantly evolving environment. My responsibilities included:* Serve as a one-person marketing, public relations, analyst relations and communications department * Develop and manage brands, product marketing strategy and corporate marketing strategy* Collaborate on all stages of new business opportunities and partnerships * Direct programs and strategic initiatives, stay hyper organized and follow through on the details * Build and strengthen the team by serving as a recruiter, mentor and manager for employees and interns* Support investor relations, board relations and fundraising activities* Lead wearable tech and gesture recognition user research and data collection initiatives to move prototypes forward* Direct labs programs that involved the creation of wearable tech hardware and connected clothing with Rithmio Constellation inside* Shape product strategy and build go-to-market plans for prototypes in Beta* Serve as a wearables industry analyst to conduct research, identify trends and prioritize strategic initiatives* Serve as a spokesperson at industry events, speak on wearables-focused panels at CES and SXSW * Help build out operational processes, tools and programs where they don't exist* Work hard, add value, be a team player and make good decisions under constant pressure -
Startup Consultant (Freelance)Rithmio May 2014 - Oct 2014Chicago, Il, UsPrior to joining Rithmio full-time in October 2014, I worked as a freelance consultant and supported the co-founders on marketing, messaging, web development, corporate strategy and partnerships tasks. After a few months, I was asked to join as a member of the founding team and move to Champaign, IL after the Friends & Family round of funding was closed. -
Vp, Marketing & InnovationMutual Mobile Jul 2014 - Sep 2014Austin, Texas, UsIn July of 2014 I was asked to join the Executive Team at Mutual Mobile, and I assumed full responsibility for the marketing and business development team. Informally for months leading up to the title change, I had held these responsibilities. I led the agency through a rebranding effort and transitioned us from a mobile app company to an emerging tech agency. We also transformed how prototypes were generated by the business by training employees in better brainstorming practices such as Design Studio and running an agency-wide hackathon day called Blend. Outcome of these efforts resulted in the acquisition of accounts such as Honeywell and Sleep Number Beds. -
Senior Director Of MarketingMutual Mobile Nov 2013 - Jun 2014Austin, Texas, UsIn my role as the Senior Dir. of Marketing, I reported direct to the CMO and Co-founder and led a team of 10+ professionals in our marketing department across design, content, web development, analytics, CRM, market development, videography, social, project management, client insights and marketing strategy roles. I collaborated closely with our Content Director on engaging and effective creative campaigns that helped Mutual Mobile accomplish business objectives. Eventually I also took on public relations, analyst relations, event marketing and executive coaching. -
Director Of Solutions MarketingMutual Mobile Aug 2012 - Oct 2013Austin, Texas, UsI joined Mutual Mobile's marketing department in August 2012 to spearhead solutions marketing. At the time, Mutual Mobile built custom applications for enterprise clients. I worked in conjunction with the Dir. of Strategy and our Channel Partnership Team to identify, scope, build out and market repeatable solutions such as:- Mobile Sales Enablement- Mobile Strategy- Mobile Governance- Lean Mobile Strategy Workshop -
Senior Business Development & Marketing ManagerSpringbox Aug 2010 - Jul 2012Austin, Tx, UsI reported direct to the CEO of Springbox and was responsible for driving and closing New Business opportunities and marketing the agency. I was a member of the Leadership Team, collaborated with peers to see the agency through an acquisition and was a strong contributor to company culture initiatives to help retain and develop employees. -
Interactive Account ExecutiveSpringbox Sep 2009 - Aug 2010Austin, Tx, UsIn my role as an Account Executive at Springbox, I gained experience working on large-scale global projects for companies including AMD and LG. Project-based initiatives ranged from global websites, product configurator tools and in-store digital kiosks. Internally, I worked across a team of creative directors, full stack web developers, art directors, copy writers, content strategists, QA engineers, and project managers to deliver projects on time and on budget. I collaborated with our clients to gather requirements and shape project strategy. -
Account Executive & Online SpecialistFishbone Marketing Oct 2006 - Sep 2009Fishbone Marketing is a boutique marketing firm based out of Albuquerque, NM and Newport Beach, CA. I learned all aspects of traditional advertising while expanding my skills as an online marketer. My key focus areas included account direction, new business, online marketing strategy, website management, social marketing, email marketing, production artist, copy writing and sponsorship sales for our event-based clients. I worked on accounts such as Abba Technologies, Albuquerque International Balloon Fiesta, Santa Fe Opera, St. Vincent Medical, Solvere, Barbecues Galore and others.
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Account & Business Development CoordinatorResolution Media Jul 2005 - Jul 2006New York, Ny, UsI was employee #16 at a once startup and now global media company owned by Omnicom Media Group, Resolution Media. In my role as the New Business & Account Coordinator, I reported to two VPs and built proposals and search engine marketing strategies for prospective clients. I participated in the pitch process for global, Fortune 500 brands. As a SEM strategist, I was responsible for managing accounts such as Clorox and Awards Network across PPC and SEO initiatives. I also participated in training sessions with Google, Yahoo, Bing and ad technology tracking platforms. -
Brand AmbassadorThe Marketing Arm May 2005 - Oct 2005Dallas, Texas, UsI worked on an event marketing team based out of Chicago, IL led by The Marketing Arm (previously USM&P). We did product sampling, market research and promotions for global brands.
Jen Quinlan Skills
Jen Quinlan Education Details
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University Of Maryland - Robert H. Smith School Of BusinessMarketing
Frequently Asked Questions about Jen Quinlan
What company does Jen Quinlan work for?
Jen Quinlan works for Dow
What is Jen Quinlan's role at the current company?
Jen Quinlan's current role is IT Manager - Enterprise Data and Analytics and Site Director - Dow Delivery Center at UIUC.
What is Jen Quinlan's email address?
Jen Quinlan's email address is je****@****ail.com
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Jen Quinlan's direct phone number is +151257*****
What schools did Jen Quinlan attend?
Jen Quinlan attended University Of Maryland - Robert H. Smith School Of Business.
What skills is Jen Quinlan known for?
Jen Quinlan has skills like Online Marketing, Digital Strategy, Marketing Strategy, Strategy, Mobile Marketing, Lead Generation, Email Marketing, Social Media Marketing, Marketing, Online Advertising, Crm, New Business Development.
Who are Jen Quinlan's colleagues?
Jen Quinlan's colleagues are Kate Bock, Josh Diehl, Firas Darib, Scott Laurion, Lauren Lefever-Jackson, Aron Braggans, Rakhi Rastogi.
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