Jennifer Racovan Email & Phone Number

Toronto, Ontario, Canada

• Supporting campaign leads in managing pods and sprints using an agile methodology tailored to optimize the communication and launch of new offers, ensuring efficient workflows and timely deliverables.
• Utilizing Adobe Analytics to develop dynamic, user-friendly dashboards that track real-time campaign performance, enabling data-driven decisions and continuous optimization of marketing strategies.
• Collaborating with cross-functional teams, including product, growth, and analytics, to align sales strategies with broader business goals and ensure seamless execution of digital campaigns.

Toronto, Ontario, Canada

• Leading a dynamic team of content creators and editors, ensuring the production and timely distribution of engaging multimedia content aligned with the organization’s mission and brand identity.
• Designing compelling marketing graphics using Canva and edited high-quality videos on CapCut for promotion across digital platforms, contributing to a consistent and cohesive brand presence.
• Partnering closely with the Directors of Marketing to curate and maintain content calendars, ensuring strategic alignment and seamless execution of content across all social media channels.

Toronto, Ontario, Canada

• Conducted interviews to select a team of six members and delegated conference planning tasks such as organizing panels/workshops and securing a venue contract among them.
• Worked closely with other Directors from Marketing and Corporate Relations, as well as the President and Vice-President to maintain efficient and transparent operations.

Toronto, Ontario, Canada

• Responsible for selecting a conference venue and coordinating with Conference Directors to create a safe and enjoyable Women’s Leadership Symposium.
• In charge of organizing two panels: Marketing & Social Media and Creative Industries.

Toronto, Ontario, Canada

• Reached out to sponsors and helped to secure funding for 13th annual Women's Leadership Symposium.
• Coordinated with conference panellists and speakers through Outlook, Zoom, and Teams.
• Co-hosted a negotiations workshop in partnership with a Franklin Templeton representative.

Toronto, Ontario, Canada

• Collaborated with the SEO specialist to develop and maintain CIBC’s comprehensive SEO roadmap, enhancing the client search experience by leveraging tools such as Adobe Experience Manager, SEMrush, Ahrefs, and Google.
• Executed on-page optimization strategies for CIBC.com in both English and French, refining content and targeting high-value keywords to increase digital engagement and drive conversions across key business channels.
• Conducted in-depth market and competitor research to identify content gaps and emerging trends, leading the creation of detailed content briefs for new articles.
• Selected as a panelist for the Women in Tech Campus Recruitment event, where I shared insights from my previous Co-op experiences and addressed key challenges women face in the tech industry, offering practical.
• Played an active role in co-hosting the Co-op Showcase, delivering presentations to an audience of 40+ managers and executives across Enterprise Digital, demonstrating key SEO achievements.

Toronto, Ontario, Canada

• Developed and edited web pages in English and in French, as well as performed SEO by linking key words on Microsoft SharePoint.
• Reviewed internal communications for quality and compliance with editorial and brand guidelines. Monitored comments and user engagement on Workplace by Meta to provide timely responses to questions from the bank’s.
• Created digital marketing materials (copywriting and visual graphics), ideated monthly topic ideas for intern workshops, and presented in front of CIBC Exco and Microsoft execs in collaboration with the Enterprise.

North York, Ontario, Canada

• Manually inputted textbook questions using the program provided to input math textbook questions into the database.
• Developed a strong sense of autonomy and initiative, as well as quick computer skills.

Thornhill, Ontario, Canada

• Efficiently and calmly juggled clients' needs, payment processing, answering emails and phone calls, preparing insurance receipts and other clerical duties.
• Mastered Zenoti software and booking system.
• Sold memberships and dealt with related issues – suspensions, terminations, freezing.

Toronto, Ontario, Canada

• Cultivated a results-driven personality, consistently meeting or surpassing individual monthly goals.
• Developed a strong commitment to excellent customer service through improving selling techniques.
• Ensured the cleanliness and organization of the store per established presentation standards.

Bachelor Of Commerce - Bcom, Marketing/Marketing Management, General, 3.8 Cgpa

Activities and Societies: Trinity Women in Leadership, Rotman Commerce Women in Business

Bachelor'S Degree, Business/Commerce, General

Winter exchange program through the University of Toronto.

High School Diploma, French Immersion Certificate, 98