Jen Roe Email & Phone Number

Denver, CO, US

United States

Responsible for creating new business opportunities through self-guided research, outreach communications, and a consultative sales approach. ~ Collaborate with Creative, Production, Digital/AV, Learning and Accounting teams to develop and present capabilities and proposals. ~ Create and maintain strong relationships with team members, vendor partners.

Produced, coordinated and managed a variety of experiential marketing initiatives involving:~ Live meetings and shows, conferences and trade shows, training, product launches, ride and drives, sponsorships and tours.~ Video, digital and social applications with augmented and virtual reality, social influencing, lead collection, metrics, eLearning and LMS.

Greater Denver Area

Hired, trained and managed staffing talent for Event Marketing, Sales and Promotional roles.~ Positions included Producer, Project Manager, Product Specialist and Presenter, Emcee, Trainer, Field/Market Manager, Salesperson, Brand Ambassador, Host, Dancer, and Choreographer. ~ Clients included Ford, Lincoln Mercury, GM, Toyota, State Farm, Starbucks.

Dearborn, MI

Produced a Consumer Advocate/Lead Generation marketing program for Lincoln Mercury. ~ Grew the project from a 30K pilot to an annually renewed turnkey program with budgets exceeding 4 million. ~ Prepared proposals, hired, trained and managed on-site staff for Ford and Lincoln Mercury sponsored events and trade shows, procured premium and vehicle/display.