Built and led cross-functional digital corporate web team responsible for Check Point's corporate websites and partner extranet. Team includes web development, production, content strategy, analytics, organic search (SEO), editorial, visual design and UX, user research and optimization.• Developed two-year roadmap to address checkpoint.com re-brand, zonealarm.com CMS migration, partner portal redesign, international sites migration, community development, SEO strategy, multi-site integration, and platform investment • Led organization through a rebranding launch that introduced new information architecture, solution based content flow, and new SEO infrastructure/tactics • Ensured that that site content and messaging is persona focused and editorial, campaigns, and product launch calendars are driven and integrated • Staffed and developed analytics program to measure and optimize website and campaigns performance • Established and enforced operational process to increase team efficiency and improve site stability

• Developed overall web strategy for Education, ensuring alignment across Autodesk web channels and social properties• Managed roadmap and program priorities to drive user acquisition, use and advocacy • Lead consistent and compelling publishing strategy including system integration for community, local, creative and learning systems• Developed and mentored global cross-functional team

Manage the team responsible for online marketing the 50+ products in the VMware portfolio and personally manage vSphere, VMware’s flagship product.• Own and drive the web go-to-market strategy and execution for all product launches, releases, ongoing site optimization and maintenance• Drive web marketing plan and alignment with stakeholders. Includes evaluation program, ecommerce funnel, marketing content, asset creation, search engine optimization (SEO,) traffic analytics, onsite search, information architecture, design, and self-help support.• Increase team efficiencies through process improvements, team training, consistent communications

Through the Symantec acquisition of VeriSign Authentication Services, I continued to lead the team managing the marketing web sites for VeriSign, Thawte, GeoTrust, and RapidSSL, a 400 million dollar business.

Led the team managing the marketing websites for four brands, several campaign micro-sites, and the corporate intranet for a 1 billion dollar business. Through the Symantec acquisition of VeriSign Authentication Services, I continued to lead the team managing the marketing web sites for VeriSign, Thawte,GeoTrust, and RapidSSL, a 400 million dollar business, and led the acquisition integration strategy.• Devised the global strategic roadmap for the architecture, design, content, production, localization, search engine optimization (SEO), onsite search, and ongoing publishing for marketing web sites and eCommerce store fronts for VeriSign, Thawte, GeoTrust, and RapidSSL• Managed and mentored team of web marketing managers. This team partnered with business owners to gather marketing requirements, translate requirements to web projects, and then lead cross functional teams - marketing, product management, writers, designers, SEO specialists, developers, producers, engineers, QA, data analytics, customer support, and legal - to deliver to schedule, scope, and budget.• Hired and managed budget for consultants in editorial, information architecture, usability testing, market research, graphic design, and search engine optimization• Measured, tracked, and responded to customer analytics to optimize funnel, drive lead acquisition, and increase customer retention and conversion. Data gathered through web traffic analytics, ForeSee online site satisfaction surveys, Adobe Test&Target multi-variate testing, Opinion Lab feedback survey, focus groups, usability testing, and third party heuristic audits.• Established, documented and socialized go to market processes and project management methodologies• Managed the launch and maintenance of the VeriSign corporate intranet. Established training program and escalation path for a distributed content contribution model.

Responsible for web applications and internal systems software development for a technology driven staffing firm and its key product, the website.• Managed web site user facing departments including product management, user experience, editorial, customer service, and quality assurance.• Managed five managers with a group of sixteen fulltime employees and several contractors• Defined, prioritized, and tracked product and engineering release roadmap, balancing short term needs with long term objectives. Based strategy on competitive analysis, business analysis, and customer feedback.• Developed process to create and maintain marketing requirements documents, functional specifications and workflow diagrams for company website applications and internal systems software• Researched, secured, and managed vendor relationships for email marketing, web analytics, CRM email management, job-spidering, website advertising, and content search• Partnered with Product Marketing on product launch, direct mail, PR, and promotional campaigns• Developed and presented training materials for internal and external stakeholders

Responsible for the success of the Alexa client and website.• Defined strategy and marketing requirements for the Alexa client and website redesign• Managed and mentored a group of five product managers, and two prototype engineers• Presented product status to Amazon.com Board of Directors• Guided business development and content providing partner execution• Lead charter to document company-wide scalable processes• Participated in the executive management round table that re-organized Alexa Internet

At AOL I was responsible for the design, development, and deployment of Groups@AOL, a suite of community-based products, across all of America Online Inc. brands.• Defined and documented product and marketing requirements, strategy and release cycle• Project managed cross functional team including engineering, design, production, QA, operations, usability• testing, and editorialAt Netscape, I pioneered Channel development with content providing partners utilizing Netscape’s Personalization Engine, proprietary dynamic template system, and FutureTense content management system.• Lead every project phase from kick-off through post-mortem for the launch of nine Netcenter ConsumerChannels• Managed a cross-functional team of product development engineers, operations engineers, QA specialists, production specialists, copy editors, designers, and content providing partners• Collaborated with content providing partners to develop and refine channel programming that satisfied Netcenter media strategy

Responsible for driving every phase of a project from concept to completion at an agency for online marketing.• Managed client relationships and the operations of accounts with 3Com, Philips, Kikkoman, Ketchum Communications, Applied Communication, Netscape, General Magic, The Daily Wellness Company, and The San Francisco Design Center.• Built and trained a team of four account managers responsible for client management, project management, and cross-functional team leadership• Wrote and presented proposals for new business• Negotiated contracts with consultants and vendors