Jen Ryan Email & Phone Number

Washington, DC, US

Managing marketing campaigns to acquire and retain volunteers, fundraisers, and donors in support of PanCAN's mission.

Baltimore, Maryland, United States

Marketing & fundraising professional | Optimizing processes, teams and results | Seeking new opportunities

Baltimore, Maryland Area

• Hired, coached and provided development opportunities for team of 9, encouraging a “fail-fast” culture of optimization
• Developed, socialized, and drove adoption of best practices for Agile project management approach, WordPress and Drupal content management systems (CMS), UX/design standards, site development processes, site.
• Led the strategy, redesign, rebuild, optimization, and content strategy of our flagship site, crs.org and rebranded, rebuilt, and relaunched approximately two dozen campaign and program-level microsites
• Led email, SEM, SEO, UX, development, testing, analytics, editorial, and project management functions
• Established agreements with and oversaw SaaS partners, including the transition from Blackbaud to EveryAction digital marketing system
• Oversaw online response during international emergencies

Baltimore, Maryland Area

• Established, documented, and oversaw collaborative processes between marketing & communications units (digital, video, social media, advertising, public relations, creative services)
• Managed multi-channel collateral supporting CRS’ five-year agency strategy; ensured final pieces were delivered to our offices world-wide in appropriate quantities and languages. CEO was the main client
• Developed and documented a marketing outreach plan for a local NGO during a temporary duty assignment in Haiti

Baltimore, Maryland Area

Information gathering, analysis, and communication in support of strategic planning for Catholic Relief Services’ marketing, fundraising, major giving, advocacy, U.S. constituent outreach, and other priorities.

Baltimore, Maryland Area

Led the planning and creation of fully integrated campaigns for my clients, including print ads, collateral, websites, web ads, social media outreach, direct mail, email, outdoor, event marketing, PR, etc.

Baltimore, Maryland Area

Conducted a full range of primary qualitative and quantitative research, primarily in support of direct response marketing; participated in the National Advertising Committee; represented the Marketing Department on cross-divisional teams.

Design, execute, analyze and communicate the findings and implications of primary qualitative and quantitative research. Studies include brand awareness, brand imagery, customer satisfaction, public opinion, market segmentation, and other research via a breadth of methodologies.