Jen Smith Email & Phone Number

Minneapolis, Mn, Us

• Develop data-informed content strategies to reach targeted consumer groups with personalized messages and bespoke creative that drives action for cereal and yogurt brands within General Mills.• Develop deep understanding and empathy of consumer barriers and develop portfolio-focused solutions.• Manage creative development of personalized assets for campaigns through close partnership with agencies, designers, DCO and media partners.• Deep expertise in digital content best practices across digital channels, including media performance metrics and optimizations.• Utilize focused sprints to enable rapid test and learn experiments.

Minneapolis, Mn

• Led development of best-in-class content strategies to drive business growth and brand relevance with Cheerios core audiences across paid campaigns and owned digital channels.• Directed content development and production for campaigns across fully stacked national media plans that drove high viewability and efficiency and delivered strong ROIs, surpassing partner goals. • Managed Cheerios brand storytelling and ensured cohesive creative direction across all consumer touch points while maintaining legal compliance. • Led digital partnerships to create long-form editorial content that leverages expertise and trusted voices of other brand properties.• Led development of brand experience strategy, plans orchestration, and creative execution for Cheerios core audiences.• Developed briefs to bring creative strategies to life through agency partners and internal content teams. • Worked with cross-functional teams to develop brand positioning, channel strategies, budget estimates, and launch plans for future cereal innovation.

Minneapolis, Mn

Skills: • Creative direction • Content strategy • Creative strategy • Content creation • Creative consulting• Developed compelling content to engage targeted consumer groups and drive across brand social media channels, including food and recipe photography, styling and art direction for General Mills cereals.• Collaborated with community managers to develop content strategies and editorial content calendars across social media channels.• Creative consult for all creative direction and execution on core brands.

Minneapolis, Mn

• Created strategic holistic brands for both new businesses and Fortune 50 companies. Work ranged from brand identities, web design, illustration, infographics/animations to packaging systems, environmental design, and print campaigns.• Led multiple design projects in a fast-paced environment and mentored designers.

Minneapolis, Mn

• Created strategic design solutions for global brands in the CPG (consumer packaged goods) category. • Worked in collaboration with creative teams to design retail products, interiors and packaging from concept to production.