Jen Spitzer Email & Phone Number

Melville, Ny, Us

Huntington Station, Ny

Currently serving as President of this parent run organization that provides social development programs for children on the autism spectrum in the Half Hollow Hills School District Raise $100,000 annually by overseeing and organizing large scale fundraising gala. Develop and cultivate relationships with other foundations to secure outside grant opportunitiesPrior to assuming President role in 2014, served as Recording Secretary.

Westbury, Ny

Northport, Ny

Served as Marketing/Business Development Manager for Gugu Guru. Gugu Guru is the first online baby registry to combine a personalized shopping experience with consumer reviews and industry expert input. Gugu Guru delivers new and expecting parents fully customized product recommendations,Responsible for generating revenue via sponsored opportunities and developing strategic partnerships with unique brands, and content providers specific to the infant/toddler market.

Huntington Station, New York

"Live it Up!" is a weekly television show focusing on topics of motivation and inspiration, “Live It Up!” provides insightful and empowering tips and solutions. This is a 30 min magazine show hosted by Donna Drake that puts the spotlight on local and national celebrities and business owners, best selling authors, sports legends, celebrities and everyday heroes. "Live it Up!" TV show helps guests tell their stories, promote their brand, and share their lives. Responsibilities include: -Research and development of segment topics- Integrated advertising and content sales-Pitching potential guests and advertisers for show segments for our TV as well as digital productions.-Cultivating and building long term, trusting business relationships

Long Island City, Ny

Oversaw credit card acquisitions across affiliate businesses including Citi Mortgage and Citi Retail Bank. Managed and led team of 3 marketing managers.• Booked over 200M total accounts in 2009 exclusively via existing Citi customers solely utilizing low cost acquisition channels.• Generated triple digit 150% lift in accounts booked through telesales channels by developing and implementing enhanced sales compensation programs.• Facilitated accuracy of branch pricing by leading team through quarterly pricing changes across ~1000 branches which entailed complex system updates and multiple collateral and marketing materials. • Achieved no under or overaccurals by overseeing and managing $5-10 million marketing budget.

Long Island City, Ny

Oversaw launch in acquisition channel development, and direct mail channel management for first non- credit card product to be marketed by Citi Cards. Managed $25MM marketing budget and monthly compilation of volumes and full year forecast projections. Managed team of 3 in campaign execution across mail, phone, internet, and free standing inserts. Oversaw execution of multi-million piece direct mail campaigns including development of risk and targeting criteria/segmentation, specification design, test design, creative development, audit, as well as compliance and control.• Exceeded targets of 45,000 annually generating~160M new accounts and receivables of ~$17B within first two years after product launch by managing monthly direct mail acquisitions campaigns, inbound telemarketing and Internet. • Ensured optimal responsiveness and overall profitability of portfolio by developing contact.• Lowered cost per pieces and cost per accounts 20% by closely monitoring and analyzing all campaign results and adjusting future campaigns accordingly. • Improved revenues by introducing auto-pay, online collecting and other risk mitigation programs for pre-delinquent customers.

Lake Success, Ny

Pioneered, developed and delivered all marketing programs to improve attrition and stimulate cross-sell opportunities among retail and business banking customers. Conducted qualitative and quantitative research to determine account closure issues among retail and business banking customers. Analyzed all past-program results and applied relevant learnings to model future campaigns.• Identified “at-risk” and those with high propensity to purchase additional GreenPoint products by utilizing sophisticated targeting and segmentation models driven by internal database.• Improved net profitability $250,000 and decreased attrition by developing cross-sell promotions to targeted customers and training 93 retail branches on protocols. • Maximized efficiency by introducing first web-based, in-bound customer response form to track sales and inquiries resulting from direct mail campaigns.• Increased sales by designing and implementing “onboarding” strategy using segmentation schema and customer profiling for new customers.• Achieved timely and cost effective execution of marketing campaigns by effectively managing external creative agencies and vendors.

Long Island City, Ny

Created marketing strategies which stimulated card usage and loyalty among existing cardmembers for co-branded college savings credit card. Created and implemented promotional programs and sweepstakes to stimulate sales and generate revenue. • Expanded card member usage by developing relationships and executing exclusive offers with a variety of Fortune 500 merchant partners to expand merchant network.• Increased active cardmember base 25% by launching a new cardmember Welcome Kit introducing new cardmembers to features and benefits of card product.

Long Island City,Ny

Managed marketing campaigns for diverse card products utilizing direct mail, inbound telemarketing and web-based channels. Managed internal and external agencies to develop and test innovative direct mail creatives, acquisition incentives and promotional campaigns.• Increased overall program responsiveness and acquisition rates 30% in 1 year while generating 1.2 million new cardmember accounts by designing and implemented complex mailing and testing strategies for 24 consecutive marketing campaigns per year. • Utilized expertise of Decision Management and Risk Management teams to increase prospect universe.

Long Island City,Ny

Managed all aspects of marketing execution for multiple card portfolios. Managed $20 million direct mail marketing budget. Oversaw the integration of marketing production process during acquisitions.•Achieved $6 million in expense reduction by outlining and implementing production efficiencies

Greater New York City Area

Managed daily client contact, strategic planning and interactive marketing campaigns. Oversaw application development for customer profiling, site traffic analysis and electronic commerce.

Greater New York City Area

Created and implemented marketing programs designed to obtain new on-line subscribers and retain current subscribers.

Mba, Marketing

Bachelor Of Arts (Ba), Advertising