Jen Vagg Email & Phone Number

Strategic marketing, project planning, thoughtful execution. Visit jenvagg.ca

WNORTH is an award-winning membership network dedicated to bridging the gender power gap by elevating women in the leadership pipeline. WNORTH brings together professional women at a high level to share their systems, networks, knowledge, and experience and to collectively code leadership and management environments to women’s experiences through boutique.

Bluebird is a Whistler-based event planning and destination management company. Established in 2010, they create impactful events, unforgettable meetings and innovative brand experiences and have received multiple accolades for their events and conferences including the BizBash Top 10 Meetings of 2021. Bluebird is deeply passionate about the Sea to Sky.

• Led complex portfolio optimization project with Senior Sales & Finance partners utilizing market data analysis & competitive insights to maximize product portfolio for 2024
• Managed a multi-faceted innovation project for marketing with global partners in NA & Europe; successfully completing 30 product designs & launch plan
• Collaborated on the launch of new product innovation with agency briefing, management of GANTT & project boards, product artwork messaging concepts & sales enablement materials
• Analyzed and presented retail performance (NielsenIQ), digital marketing metrics, consumer behaviour, industry trends and market conditions to C-suite to inform strategic decision making
• Power user in the organization for NielsenIQ including building of reporting dashboards, onboarding the Team and developing SWP's
• Drove brand awareness for Kicking Horse Coffee through trade marketing activation, brand website updates, e-mail marketing, copy writing & content marketing

Whistler, BC

• Planned, budgeted and managed over 500 corporate and group events, generating up to $100K revenue with single client projects
• Fostered strategic partnerships with direct resellers, destination management companies and resorts to stimulate revenue growth
• Exceeded quarterly sales target YoY increasing group sales revenue by 30%
• Spearheaded advertising and digital marketing campaigns including e-mail, social, contests, video, content and experiential marketing to drive incremental revenue
• Program manager for the successful integration of a new POS system for golf operations, including build-out of products and training teams & external partners on new booking platform

Whistler Sliding Centre - Whistler, BC

• Managed all sponsorship and marketing efforts for International Bobsleigh, Skeleton and Luge events
• Launched an interactive photo sharing & download site for all visitors to the Siding Centre
• Collaborated on numerous projects including adoption of a successful safety management system & design of a track walking experience that enhanced visitor engagement
• Communicated and liaised with sponsors and governing bodies resulting in an increase in sports participation and funding in the sliding community
• Processed payroll and account receivable activities for Track Operations

Victoria, BC

• Developed creative for all in-store signage and digital marketing including social, e-mail and contests
• Assisted in the interior design and branding for two new grocery departments
• Supported the design of a new website, significantly improving online traffic and e-mail subscribers
• Supported Talent & Culture initiatives including improved hiring processes and Team Member communication & events

Certificate, Project Management, 94%

Project Management Fundamentals, Structured Project Management, Leading from the Middle, Agile Project Management, Applied Project.

Bachelor Of Commerce, Entrepreneurial Management, With Distinction

Activities and Societies: Fellow for the Micro Business Catalyst Fund - East Africa 2012/2013 Eric C. Douglass Center for Entrepreneurship.

Business Administration Diploma, Marketing Option, With Distinction

• Graduated in the top 10% of my class • Dean's Honour Roll