Jenviev Azzolin Email & Phone Number

Montreal, QC, CA

Montreal, Quebec, CA

• As the Head of Global Marketing, Customer Service and Business Development, I am responsible for growing and nurturing millions of fans in 120 countries, across 4 languages. I lead the Marketing strategy and execution.
• Strategic planning and definition of business and financial goals for all global markets
• Planning and management of performance marketing and KPIs (paid campaigns, online content strategy, ASO, SEO, SEM, Mobile Apps, Social Networks, Influencers, etc)
• Branding, positioning and communications
• Budget planning and management (Marketing, Business Development, Customer Service)
• Finding, nurturing and developing strategic partnership agreements and new business opportunities (driving negotiations and various business deals)

HelpAge Canada is a leading not-for-profit since 1975, which empowers all older persons to lead secure, healthy, active, and dignified lives. As an elected board member, I strategically steer HelpAge Canada's mission while supporting the team to develop innovative programs and collaborations to further its impact. Over the course of my tenure, I have.

Montreal, Quebec, CA

• As the Head of Marketing, I led Yellow Pages' strategic marketing planning and implementation, aligning corporate objectives with key deliverables. I led and oversaw 3 key teams coast to coast, including: -Digital.
• Leading all strategic marketing and communications activities, driving the marketing plan vision and implementation
• Managing 3 multi-functional teams: Product Marketing, Branding and Communications, Digital Customer Experience)
• Overseeing brand management, advertising, public relations, digital marketing, content strategy, product launches, marketing analytics & segmentation
• Leading the Product Development and Lifecycle management, as well as Profitability
• Building the unique brand positioning and marketing plan, along with the communications strategy

Montreal, Quebec, CA

• I was brought in to help steer the company's digital transformation, from a traditional paper directory to a digital marketplace for small and medium sized businesses across Canada. I was responsible for the digital.
• Leading the marketing strategy, long-range product planning, training and communications
• Overseeing the product transformation and modernization of a YP’s B2B2C solution, in order to adapt to changing consumer and customer needs
• Managing product profitability
• Team Management, while driving cross-department collaboration to deliver results
• Appointed as lead for the companies entire automatic renewal strategy, to reduce customer friction and positive engagement while minimizing churn

• Faced with a global refugee crisis, I developed and launched a not-for-profit called WeHost Refugees. Positioned as the Airbnb of refugee relief, WeHost empowered Canadians to temporarily host a refugee newcomer in.
• Oversee the not-for-profit organization & strategy
• Lead team of 6 members + 50 volunteers across Canada
• Lead the foundation launch
• Act as spokesperson for WeHost and conduct Public Relations strategy
• Liaise with the Canadian federal and provincial government

Montreal, Quebec, CA

• As a Co-Founder, I built PPLCONNECT's vision, team and organization from the ground up. My leadership focused on understanding customer needs, acquiring users, fundraising and growing a high-performance marketing team..
• Planning and executing marketing strategy for user acquisition and user engagement
• Developing and implementing marketing & public relation campaigns
• Defining the brand identity, including brand essence, guidelines, tone & manner, etc.
• Leading organizational vision and team (6 direct reports)
• Conducting ongoing user-needs & market research, to adapt and improve the product

Dorval, Québec, OO

• Lead marketing strategy for world-renowned Challenger & Global brands of business jets
• Manage worldwide integrated marketing campaigns for Challenger & Global brands
• Analyze brand performance and research competitive and industry trends
• Lead and motivate team members to implement Challenger & Global marketing initiatives
• Manage the Bombardier Business Aircraft new media portfolio: lead the new media strategy, website and microsite development and maintenance, multimedia content creation and management, online advertising, search engine.
• Coach colleagues and executives in new media tools and benefits

St-Laurent, Québec, CA

• Managed marketing strategy and product development for key lines, licenses and exclusive products, while developing long range plan
• Partnered with licensors and retailers to develop differentiated goods
• Analyzed business performance and researched competitive and industry trends
• Presented product plan to retail buyers, sales force and board of executives
• Oversaw microsite development (web community, multi-player games, social media)
• Collaborated in the development of sustainable business initiatives

St-Laurent, Québec, CA

• Collaborated in marketing strategy and planning
• Oversaw all marketing research initiatives and analyzed research results
• Coordinated multiple TV advertising, web and viral campaigns
• Directed print, trade ad and advertorial production
• Worked with agencies on media planning and creative development
• Supported sales teams with interactive presentations and marketing collateral

• Oversaw the creation of promotional recruitment material
• Screened, interviewed and recommended candidates for hire

B.Comm, Marketing With Distinction

Diploma Of Higher Education, Marketing

Business/Commerce, General

Education record