Jenviev Azzolin Email and Phone Number
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Executive Marketing Leader. Strategic Innovator. Team Builder.As an award-winning leader and public speaker with over 17 years of leadership in digital Marketing, Jenviev has left her mark on many industries. From starting her own foundation, to leading digital marketing and brand management at Bombardier Aerospace, Jenviev has found her edge at the intersection of marketing strategy & innovation. Having headed the coast-to-coast Marketing team at Yellow Pages Inc., Jenviev led its digital transformation to a B-to-B-to-C marketplace and business-centric solutions company, on which Yellow Pages worldwide modelled their digital transformation. Today, as the Executive Head of Global Marketing, Customer Service and Business Development at UGroupMedia, Jenviev manages the Global Marketing roadmap, performance and branding, while growing and nurturing millions of users via various digital channels and partnership deals, as well as the customer support across worldwide markets. Jenviev also steers the company's charitable foundation, the Children's Hospital Program. Her strength lies in leading and coaching her team to deliver successful results aligned to the corporate vision, while overseeing the company’s 360 marketing strategy and campaigns. She leads with vision, purpose and enthusiasm, shaping not only the company’s brand and products, but also impacting its culture and bottom line.
Ugroupmedia Inc
View- Website:
- ugroupmedia.com
- Employees:
- 27
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Executive Head Of Global Product Marketing, Growth And Business DevelopmentUgroupmedia IncMontreal, Qc, Ca
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Executive Head Of Global Marketing, Customer Service & Business DevelopmentUgroupmedia Inc Jul 2021 - PresentMontreal, Quebec, CaAs the Head of Global Marketing, Customer Service and Business Development, I am responsible for growing and nurturing millions of fans in 120 countries, across 4 languages. I lead the Marketing strategy and execution for the #1 app (even beating Netflix, Disney+ and TikTok, in key months), driving user acquisition and retention through various digital channels and partnership agreements. I also oversee the customer support journey across worldwide markets.I also oversee the Children's Hospital Program (Foundation), partnering with leading hospitals around the world. Partner hospitals include: Children's Hospital Los Angeles, Royal Manchester Children's Hospital, SickKid and many more. My responsibilities include:• Strategic planning and definition of business and financial goals for all global markets• Planning and management of performance marketing and KPIs (paid campaigns, online content strategy, ASO, SEO, SEM, Mobile Apps, Social Networks, Influencers, etc) • Branding, positioning and communications • Budget planning and management (Marketing, Business Development, Customer Service)• Finding, nurturing and developing strategic partnership agreements and new business opportunities (driving negotiations and various business deals) • Lead 3 high performing teams: Marketing & Communications, Customer Support & Community Management, Business Development
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Member Board Of DirectorsHelp Age Canada Sep 2021 - PresentHelpAge Canada is a leading not-for-profit since 1975, which empowers all older persons to lead secure, healthy, active, and dignified lives. As an elected board member, I strategically steer HelpAge Canada's mission while supporting the team to develop innovative programs and collaborations to further its impact. Over the course of my tenure, I have guided HelpAge Canada in a complete rebranding, online strategy and execution. I have also been involved in new program development and partnerships. As a board member, I have shaped HelpAge Canada's numerous program focused on: -Access to technology-Delivering digital skill building programs-Enabling local recreation and support programs through grants-Providing accessibility and communication equipment-Accessing support services-Researching, promoting and supporting the development of age-friendly transportation-Emergency relief funding
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Director Of Marketing, Product & PartnershipsYellow Pages / Pages Jaunes – Canada Aug 2019 - Jul 2021Montreal, Quebec, CaAs the Head of Marketing, I led Yellow Pages' strategic marketing planning and implementation, aligning corporate objectives with key deliverables. I led and oversaw 3 key teams coast to coast, including: -Digital Product Marketing-Branding and Communications-Digital Customer Experience I spearheaded many company-wide efforts that ultimately helped steer Yellow Pages as a key digital marketplace for Small and Medium Sized businesses across Canada. I helped define its positioning as a B2B2C digital business. I worked closely with strategic partnerships, such as Google and Facebook, building joint product innovation roadmaps and growing our shared business. My responsibilities included:• Leading all strategic marketing and communications activities, driving the marketing plan vision and implementation • Managing 3 multi-functional teams: Product Marketing, Branding and Communications, Digital Customer Experience)• Overseeing brand management, advertising, public relations, digital marketing, content strategy, product launches, marketing analytics & segmentation• Leading the Product Development and Lifecycle management, as well as Profitability• Building the unique brand positioning and marketing plan, along with the communications strategy • Collaborating closely with executive leadership team as well as engineering, design, legal, processing and support to ensure revenue growth and customer satisfaction -
Senior Digital Product & Marketing ManagerYellow Pages / Pages Jaunes – Canada Jun 2016 - Aug 2019Montreal, Quebec, CaI was brought in to help steer the company's digital transformation, from a traditional paper directory to a digital marketplace for small and medium sized businesses across Canada. I was responsible for the digital product suite (Yellow Pages’ owned and operated SMB solutions), which included the largest online directory of SMBs in Canada, online advertising products for SMBs, as well as the acquisition of 3rd party apps such as digital booking solutions, and more. Overall, I managed over 60% of company EBITDA. The strategies I put in place, helped nurture customers and improved customer acquisition and retention, decreasing churn by over 20%. I was the only employee invited to join Yellow Pages' C-Suite in order to promote and lead YP’s new digital vision across the country. Within 3 years, I was promoted to Marketing Director. My responsibilities included:• Leading the marketing strategy, long-range product planning, training and communications• Overseeing the product transformation and modernization of a YP’s B2B2C solution, in order to adapt to changing consumer and customer needs • Managing product profitability• Team Management, while driving cross-department collaboration to deliver results • Appointed as lead for the companies entire automatic renewal strategy, to reduce customer friction and positive engagement while minimizing churn• Building targeted drip customer communications strategies
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President & Co-FounderWehost Sep 2015 - Dec 2020Faced with a global refugee crisis, I developed and launched a not-for-profit called WeHost Refugees. Positioned as the Airbnb of refugee relief, WeHost empowered Canadians to temporarily host a refugee newcomer in their home for up to 2 months. I lead the organization by assembling a team of dedicated executives and volunteers. Together, we built the WeHost online platform that allowed newcomers and Canadian hosts to be matched. Under my leadership, WeHost successfully matched hundreds of refugees and Canadian host families, helping newcomers better adapt and settle in to Canada. My responsibilities included:• Oversee the not-for-profit organization & strategy• Lead team of 6 members + 50 volunteers across Canada • Lead the foundation launch • Act as spokesperson for WeHost and conduct Public Relations strategy• Liaise with the Canadian federal and provincial government -
Chief Marketing Officer & Co-FounderPplconnect Sep 2011 - Dec 2020Montreal, Quebec, CaAs a Co-Founder, I built PPLCONNECT's vision, team and organization from the ground up. My leadership focused on understanding customer needs, acquiring users, fundraising and growing a high-performance marketing team. PPLCONNECT was a technology business, centred on "continuity", whereby users can continue their smartphone conversations cross-device. We were the equivalent of Apple's "iMessage" & "Continuity", but built for Android. In fact, PPLCONNECT launched 6 months before Apple's iMessage Continuity. Through my leadership, PPLCONNECT was successfully launched worldwide and recognized as best new app in its launch year (at SXSW, Techcrunch Disrupt, Global Entrepreneurship Week). My responsibilities included: • Planning and executing marketing strategy for user acquisition and user engagement• Developing and implementing marketing & public relation campaigns• Defining the brand identity, including brand essence, guidelines, tone & manner, etc.• Leading organizational vision and team (6 direct reports) • Conducting ongoing user-needs & market research, to adapt and improve the product• Leveraging online advertising, growth hacking, user referrals, etc. to build user base • Leading strategic partnerships, sales, budget & cashflow management • Fundraising (raised over $1.5M) -
Global Brand Manager & Digital Marketing ManagerBombardier Aerospace Nov 2008 - Sep 2011Dorval, Québec, Oo• Lead marketing strategy for world-renowned Challenger & Global brands of business jets • Manage worldwide integrated marketing campaigns for Challenger & Global brands • Analyze brand performance and research competitive and industry trends • Lead and motivate team members to implement Challenger & Global marketing initiatives • Manage the Bombardier Business Aircraft new media portfolio: lead the new media strategy, website and microsite development and maintenance, multimedia content creation and management, online advertising, search engine marketing and optimization, social media, smart phone initiatives, and much more • Coach colleagues and executives in new media tools and benefits • Remain at the forefront of trends and technology • Oversee and manage over $4 million budget • Recognized by upper management as a high potential employee and promoted within 1.5 yearsResponsible for building and managing the marketing campaign and events strategy that led to the largest sale in business aviation history (to Netjets for $9.6 billion) -
Associate Brand ManagerMega Brands Jan 2008 - Oct 2008St-Laurent, Québec, Ca•Managed marketing strategy and product development for key lines, licenses and exclusive products, while developing long range plan•Partnered with licensors and retailers to develop differentiated goods •Analyzed business performance and researched competitive and industry trends•Presented product plan to retail buyers, sales force and board of executives •Oversaw microsite development (web community, multi-player games, social media)•Collaborated in the development of sustainable business initiatives -
Marketing CoordinatorMega Brands Dec 2006 - Jan 2008St-Laurent, Québec, Ca• Collaborated in marketing strategy and planning• Oversaw all marketing research initiatives and analyzed research results• Coordinated multiple TV advertising, web and viral campaigns• Directed print, trade ad and advertorial production• Worked with agencies on media planning and creative development• Supported sales teams with interactive presentations and marketing collateral• Spearheaded financial analysis (ROI, seasonality plotting, forecasting models)• Organized promotional events and public relations• Acknowledged by upper management for contribution and high potential• Promoted within a year
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ConsultantSecom Plus Inc. Jun 2006 - Sep 2006• Oversaw the creation of promotional recruitment material• Screened, interviewed and recommended candidates for hire
Jenviev Azzolin Skills
Jenviev Azzolin Education Details
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Concordia UniversityMarketing With Distinction -
University Of HertfordshireMarketing
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Marianopolis CollegeGeneral
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Collège Notre-Dame
Frequently Asked Questions about Jenviev Azzolin
What company does Jenviev Azzolin work for?
Jenviev Azzolin works for Ugroupmedia Inc
What is Jenviev Azzolin's role at the current company?
Jenviev Azzolin's current role is Executive Head of Global Product Marketing, Growth and Business Development.
What is Jenviev Azzolin's email address?
Jenviev Azzolin's email address is j_****@****ahoo.ca
What is Jenviev Azzolin's direct phone number?
Jenviev Azzolin's direct phone number is +151426*****
What schools did Jenviev Azzolin attend?
Jenviev Azzolin attended Concordia University, University Of Hertfordshire, Marianopolis College, Collège Notre-Dame.
What are some of Jenviev Azzolin's interests?
Jenviev Azzolin has interest in Environment, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights.
What skills is Jenviev Azzolin known for?
Jenviev Azzolin has skills like Marketing Strategy, Integrated Marketing, Online Advertising, Marketing, Strategy, Marketing Communications, Strategic Planning, Social Media Marketing, Advertising, Social Media, Leadership, Management.
Who are Jenviev Azzolin's colleagues?
Jenviev Azzolin's colleagues are Rene Godbout, Desk Kim Han, Jennifer Huang, Guillaume Viger-Meilleur, Mustafa Khattabi, Mayura Suvarna Perakalathan, Maria Teresa Avila Viceira.
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