Develop, implement, and execute strategic marketing plans for organization to increase brand awareness and market share.• Plan and implement annual corporate marketing strategies to meet organizational objectives.• Manage and monitor corporate marketing budget and internal functionality.• Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.• Drive brand alignment to increase brand awareness and equity.

Develop and execute annual marketing plans and demand creation plans to distribution channels.• Create and execute channel commercialization plan including launch, maintenance, enhancements, partnerships, and end of life.• Identify strategic value gaps, including product, program, pricing, tools, or services, that can be addressed within the channel to increase portfolio value.• Execute new program, promotion & product introduction efforts, including coordination with functional teams in program development, communication strategy, and sales tool development.• Implement customer and internal sales team initiatives to drive and leverage growth in channels.

Develop and guide the strategic execution of marketing plans, effectively managing customer engagement, pricing strategy, and communication activities.• Oversee tactical implementation – including administration of budgets and schedules – of advertising plans, sales collateral, public relations, and external communications, promotions, and strategies for tradeshows and events.• Monitor customer and market trends through regular engagement with product management and sales teams to document and address changing market, competitive landscape, and customer needs.• Guide pricing strategies with full responsibility for the execution, release and communication of price changes.• Develop and deploy marketing programs across multiple product clusters and verticals.

Planned, managed, and organized marketing communications plans from start to finish for multi-faceted, multi-channel marketing campaigns, including the entire door hardware catalog and literature.• Supervised internal and external marketing service employees and contractors.• Created all corporate advertising projects, including specifications, content, and creative.• Managed production, scheduling and distribution of all price releases.

Designed and produced a variety of corporate marketing materials, incorporating strategic and targeted messaging to align product value with customer needs.• Developed corporate marketing material, including sales and technical brochures, sales sheets, direct mail pieces, and catalogs.• Scheduled, designed, and produced print and digital advertisements.• Created tradeshow graphics and promotional items like product sample boxes and displays.• Administered and managed corporate website content, while assisting with digital efforts, including blogs, video marketing, email marketing, and various social media sites.

• Provided layout and graphic services of product support documentation including datasheets, instruction books, and marketing material.• Performed proofreading, editing, and writing of product support material including instruction books, datasheets, line brochures, application stories, and catalogs• Updated the website with current marketing materials, product photos, and descriptive information• Maintain content of the global marcom server, containing source files for all security surveillance product literature• Coordinate with outside vendors to acquire printing document translation, and other services.

• Scheduled, planned, and launched new and existing projects; controlled workflow between departments; organized, prioritized, and distributed projects to proofreaders and illustrators• Established and maintained internal specifications per project prior to production• Tracked daily outgoing projects