Jennifer Kath Weld Email & Phone Number

Manage execution of the Foundation’s marketing and communications strategy through multiple means including news media, digital media, brand identity, video and audio, social media, and more.

Oversaw team of four in all aspects of marketing for this nonpartisan education policy non-profit. Overhauled website, developed new initiatives, including video series and podcast, curated relationships with reporters and editors, wrote and edited content.

Raleigh-Durham, North Carolina Area

Managed all marketing communications for this 501c3 organization, with the objective of reaching their 100K+ membership to educate and achieve their advocacy goals. Issue focus included youth mental health, farm-to-school meals, access to accurate and useful school data, and safe routes to school. Oversaw website and social media channels, wrote content.

Advised MBA applicants on application strategy and personal branding. Edited essays, resumes, and supplemental application materials, and provided mock interviews and interview coaching. Clients accepted to top MBA programs, including Harvard, Columbia, Wharton, MIT, Fuqua, Booth, Kellogg, Stanford, Ross, LBS, Stern, INSEAD, Rotman, Yale, Cornell, and Tuck.

Developed marketing materials for Executive MBA, Evening MBA and PhD Programs, including overhaul of academic program websites. Researched and wrote presentations delivered by the Dean on state of the school, university, academic programs, economy and regional economic development.

Created digital, print, and direct mail components of marketing plan. Hosted recruiting and open house events for prospects across Northeast. Conducted pre-assessments to gauge fit for program and functioned as admissions advisor for prospective students prior to application submission. Interviewed applicants and served on admissions committee.

Increased licensed consumer brand portfolio by marketing capabilities to target brands and matching them with appropriately aligned hotel brands. Created and launched branded hotel amenity product lines. Developed new channels to facilitate company growth, including cruise ships and indoor water parks, and launched new spa division.

Developed marketing plans, sales materials, and supply chain management tools to support the launch of new flavor. Refined target demographic and created brand re-launch strategy and tactics. Directed all digital marketing and public relations initiatives, contests and sweepstakes.

Supported two $300 million national brands, and participated in development of product innovations from inception to test market launch.

Master Of Business Administration - Mba, Marketing

Ba, Japanese Language