Jen Williams Email & Phone Number

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

Independent UX researcher, strategist and UX designer specializing in digital product and software design. I work with digital product teams and companies to execute user research, define product experience strategy that meets business objectives and user needs, and manage and execute design efforts on agile product development teams. Depending on the client's needs, I utilize various design skills and methodologies to deliver high-quality product and user experiences, including: - Research: Qualitative user research, usability testing, ethnographic research, mixed methods research- UX strategy: Experience definition, system mapping, user journey mapping, workflow analysis, presenting design deliverables and rationale- Design: UX design, digital product design, human-centered design, information architecture, prototyping- Content: Content strategy, UX writing- Design ops: Design operations management, design team leadership and management- People management: Client relationship management, stakeholder and executive management, coaching and modeling design processes as part of product development lifecycle- Product management/development: Roadmap management, strategic prioritization, requirements gathering, iteration planning, sprint planning, agile/scrum- Project management: Project scoping, problem definition, project discovery with stakeholders

Greater Minneapolis-St. Paul Area

Lead experience design team in applying consistent, scalable design process that includes user research, information architecture, content strategy, usability, visual design, interaction design, and prototyping. Drive thought leadership, design thinking, and experience strategy across all projects. Partner with product management, architecture, analytics, IT/development, operations and account management to bring products to market. Direct people and work efforts across multiple projects to meet business goals, drive design excellence, and manage project timing, team capacity, and project budgets. Manage, hire and develop a high-performing design team. Motivate and engage team members to deliver consistently high-quality designs and champion the value of design across the organization.

Greater Minneapolis-St. Paul Area

Led user research and information architecture efforts on large-scale design and redesign projects for advisor tools and platforms. Planned and executed user research, synthesized and modeled findings to inform project strategy and user experience for enterprise systems, digital tools, and advisor performance dashboards. Partnered with business architects, digital product owners, business analysts, visual and interactive designers, front- and back-end developers, and outside vendors to design and implement tools and systems for use by 10,000+ advisors and their staff. Introduced a qualitative research practice at an organization that did not conduct user research prior to my hire.

Lead designer and researcher for human-centered design consultancy. Designed digital products, websites, and online and offline service experiences to meet user needs and solve business problems. Worked with clients across a range of sectors, including healthcare, government, and nonprofit. User research: Conducted qualitative, ethnographic field research to develop empathy for users and identify user needs, wants and desires. Modeled, synthesized and presented research findings to client teams, including executive-level stakeholders and partners. User experience (UX) design: Designed product and service experiences to met user needs. Developed user personas, site maps, user flows, wireframes, journey maps and service blueprints. Collaborated with visual designers and front- and back-end development teams to deliver user-centered digital products, services and experiences. Content strategy: Articulated content strategies to align content with UX design and to help clients effectively create, curate and govern content to meet user needs.

Minneapolis, Mn

Writing/editing: write and edit communications materials, including narrative web content, press releases, ad copy, articles, client alerts, brochures, proposals and RFPs, award nominations and directory submissions. Promote and enforce firm style and standards in all marketing communications.Content strategy: identify online content needs and communications goals for assigned practice areas; collaborate with attorneys, practice group leaders and design team to identify most appropriate communication strategies and delivery mechanisms to meet goals. Project management: manage communications projects from concept/initiation phase, through definition/planning, execution, performance measurement, to project close. Relationship management: build rapport and foster positive relationships with internal clients (attorneys and business development managers) in order to efficiently and effectively execute communications projects and achieve business development goals. Business development: partner with attorneys to articulate/clarify business development goals and produce communications and marketing collateral in support of those goals.

Greater Minneapolis-St. Paul Area

Career counseling: Coached undergraduate and graduate students and alumni on career management, job search, and career exploration resulting in improved student career outcomes and persistence toward degree completion. Personally served 850+ learners annually through individual appointments, webinars, and seminars.Web communications: Managed all aspects of Career Center website, including content strategy, production of written and interactive content, and annual website revision schedule. Directed and managed Career Center staff on website content creation and revision assignments. Interactive project management: Led Career Center interactive media production process. Partnered with interactive design and user experience teams to produce and launch interactive and web-based career management tools. Managed production process for interactive tools from initial concept phase through content development and design to inclusion on Career Center website.Organizational strategy: Collaborated with stakeholders across the university, including faculty, academic advising, enrollment services, and alumni relations departments, to advocate for and provide expertise about incorporating career outcomes and proficiencies into university programs and resources.

Ma, Cultural Anthropology

Ba, Independent Major: Sustainable Development