Jennifer Young Email & Phone Number

Dallas, Tx, Us

Dallas, Tx, Us

Mainly worked in business development for my own consulting company. Navigated contract negotiations for potential clients. Upskilled by obtaining my Prosci certification and completed pro-bono work for several technology companies.

Louisville, Ky, Us

Advanced narrative through a variety of initiatives including internal communications, executive communications, change communications, etc. Constructed storylines by distilling complex information into digestible content for a multitude of audiences. Created messaging framework and content plan to support digital and technology strategy.

Dublin 2, Ie

Led integrated strategy planning to improve employee experience and identified innovations across communications teams. Developed clear, compelling and consistent content customized for target personas. Created and delivered timely executive communications strategies designed to educate and energize the North America workforce on business priorities. Ensured communications aligned withbrand, purpose, core values and beliefs.

Dublin 2, Ie

Created powerful and differentiated talent brand strategies to attract top candidates. Deployed digital-first approach with expertise in planning, implementing, managing and measuring external marketing communications campaigns. Responsible for deep understanding of target segments across all career levels (entry-level to experienced hire) and acquisition strategies.

Dublin 2, Ie

Utilize business goals, marketing performance outcomes, research and competitive analysis to create and direct strategy across channels in the digital ecosystem for corporate and recruitment marketing globally. Work with content managers, interactive design, visual design, search and technology implementation team members to create branded presence; initiate strategies across external organic and paid properties to incite conversion.

Dallas, Texas, Us

Led the development of digital content marketing strategy for B2B and B2C client brands. Supported and extended clients' marketing initiatives both short and long-term; measured results and made strategic recommendations on program optimization. Ensured content was on brand and consistent with client goals. Executed audience development strategies and managed social media programs. Conducted primary and secondary research to develop strategic recommendations; conducted usability and performance testing.

Dallas, Tx, Us

Demonstrated expertise in B2C and B2B marketing by executing strategies in a hybrid consumer/business marketing role. Directed the planning, development, and implementation of mobility marketing campaigns targeting employees of businesses to generate consumer demand. Defined target audience, message, consumer insights, objective, budget and timing. Launched new devices, mobility plans and promotions into the marketplace to generate business sales.

Dallas, Tx, Us

Created global marketing communications strategy and directed the implementation of programs designed to drive revenue for the managed security portfolio of solutions. Interfaced with key stakeholders including: sales, product, digital marketing, brand, advertising, market insights, events management and analyst /public relations to create cohesive marketing plans to drive revenue. Monitored success and opportunities for program optimization. Researched and developed expertise on the security solutions market.

Dallas, Tx, Us

Created core competencies in social listening and social data collection for use in marketing programs. Developed projects with a strong focus on business priorities, working in the context of an integrated marketing landscape. Identified social influencers based on product/service and provided recommendations to marketing communications professionals on how to drive participation in online conversations. Made content recommendations based on marketing goals.

Dallas, Tx, Us

Developed strategy, messaging architecture, targets and tactical planning for external cross-product solution campaigns. Conducted research on buyers, managed timelines, deliverables, merchandising of content and measurements of engagement, marketing qualified leads (MQLs) and sales qualified leads (SQLs). Drove the development of the strategy and execution for voice transformation lead nurturing program.

Dallas, Tx, Us

Developed and drove innovative internal and external marketing and communications strategies for the retail, healthcare, hospitality and entertainment venue verticals. Oversaw the creation and implementation of the corporate marketing plan and budget. Calculated ROI for all campaigns. Managed a multi-faceted and diverse marketing team including divisions of analyst and public relations, internal communications, marcom, product marketing, corporate and special events, and digital marketing.

Atlanta, Georgia, Us

Developed and implemented strategic marketing communications programs for professional services organization. Instituted internal corporate communication plans. Developed and oversaw the implementation of the corporate marketing plan and budget. Equipped senior leadership with communications counsel, and acted as corporate information officer for all internal and external communications. Mentored marketing and communications team; ensured training and talent development.

Dallas, Tx, Us

Supervised the promotional collateral development and direct mail campaigns for professional trade association events and programs, including conventional mailers and electronic messaging. Created innovative and informative communications for association members through the propagation of industry news, upcoming events, and organizational status.

Paris, Ile De France, Fr

Secured coverage in print, online, and broadcast media for public relations clients in the CPG, retail, and healthcare industries. Composed public relations materials and external client content.

Facilitated media placement and tracking efforts for three key entertainment advertising clients.

Bs, Journalism And Strategic Communications

Mba, Marketing