Jennifer Gibson Email & Phone Number

South Carolina, United States

Charleston, South Carolina Metropolitan Area

Atlantic Coast Mortgage, LLC is an Equal Housing LenderCompany NMLS ID #643114 (www.nmlsconsumeraccess.org)

Worked with businesses to assess marketing needs, develop and implement a marketing strategy.

Charleston, South Carolina Area

• Created and implemented a marketing strategy to reach new demographics which helped outreach (new customer) sales increase 5% annually
• Streamlined event planning process for more than 25 events each year – reduced cost of individual events and increased attendance
• Helped to improve company image with customers and in the community through public relation campaigns and fundraising events
• Managed website and social media updates – refreshed the website every 2 years for search engine optimization and to add new features which increased leads
• Created a giving back campaign which raised over $100,000 for local charities each year through events and other fundraisers

Created social media strategy and managed profiles on Facebook, Twitter, Google+, Pinterest and Foursquare. Developed strategy and created weekly copy for Wordpress Blog.

• Oversaw planning and execution of annual fundraising events and campaigns
• Organized and streamlined advertising plan – developed ad strategy and creative for 20+ retail locations in 5 markets
• Managed website and social media updates - Helped to design a new website which resulted in a 200% increase in annual web hits
• Developed a donation strategy to increase donations and build relationships with community partners
• Led a committee to improve customer service throughout the organization – created and launched SMILE campaign at retail level to boost customer service and employee moral

• Managed international trade show program; including strategy, logistics, branding and corporate message for 20+ shows annually
• Researched new market segments and assisted in developing marketing campaigns
• Created product announcements, press releases, marketing collateral, articles and website copy to effectively communicate messages and increase brand awareness
• Developed and maintained partnerships with industry leaders
• Assisted sales in generating leads and revenue by educating distributions channel on products and marketing initiatives

Managed distribution channels, offering product training, sales support and product inventory support. Represented the brand and the product at trade shows.

Assisted with sales calls and orders. Created radio support program for represented bands to get more air time. Worked at musical festivals to enhance our brand, sell our product.