Jeraldine Kon Li Mei Email & Phone Number

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Lead all APAC teams that fall under the marketing umbrella (managers, event planners, creatives, project managers, PR, Channel Marketing). Assist VP of Marketing in implementing business objectives and strategies, focusing on the present plans while considering the future company vision. Collaborate cross-functionally to build a holistic workflow, infrastructure, and internal feedback loop.

Boston, Massachusetts, Us

- Formulate and execute a demand generation plan that includes lead generation and lead nurturing strategy- Tightly collaborate with the field sales team to equip, train, and guide them in order to maximize the efficiency of qualifying leads and generating qualified opportunities for APAC- Oversee partner-marketing activities and work with partner managers to assure alignment and successful, compelling campaigns across a variety of channels including, but not limited to seminars, trade shows, webcasts, 3rd party demand generation activities- Execute all marketing campaigns in a closed-loop methodology including communication and the hands-on utilization of both the CRM (Salesforce.com) and marketing automation platform (Marketo)- Facilitate the development and maintenance of a comprehensive, profile-based target database for the region- Develop and manage the budget, enablement assets, and marketing calendar for APAC

San Jose, Ca, Us

- Lead a team of five members, working closely with external vendors to handle revenue marketing campaigns, lead generation, demand generation campaigns, search marketing and social media marketing campaigns- Engage directly with marketing and sales stakeholders to develop global level demand generation marketing plans that help drive the region marketing goals and align to business- Provide strategic guidance incorporating best practice methodologies to help the region teams, cost effectively design and optimize their marketing mix, customer journeys and contact development strategies- Provide guidance on offer/content design, testing and usage to strengthen demand generation campaigns, particularly for application through Unica- Provide global guidance on how to approach persona-based segmentation to support automation based campaign activity- Introduce process and terminology around lead scoring and lead nurture to create journeys for customers and partners- Promote the full range of marketing services available to the regions, segment, and services teams to help meet their on-going campaign needs- Route region/country feedback to segment and region teams for increased alignment for new campaigns- Regular debriefs with marketing, sales and partners teams and provide learning for future reference

San Jose, Ca, Us

- Support demand generation campaigns for ASEAN, particularly pre and post events follow-up- Liaise with ASEAN Field Marketing and vendors, for the marketing plans and work with the back-office for timely execution- Plan, execute, monitor, report and analyse campaign effectiveness, provide strategic guidance for best practice methodologies- Work with ASEAN Field Marketing to plan on customer nurturing journey and look into buyer's persona for the best targeted audiences to embark

San Jose, Ca, Us

- Manage campaigns, marketing services organization and call centers to deliver campaigns for Cisco, generating leads and work with sales to bring the lead to closure- Manage and track the status of all demand generation Plays ordered and executed through the GMSO play engine process by building and maintaining strategic relationships with a cohesive global team of marketing and operations professions, such as the Play Execution Vendors, and participating partners- Participate in the Asia marketing team’s campaign planning and management discussions, and contributes actively in Play design discussions with the local team and the GMSO back office designers- Sell the benefits of Cisco’s co-marketing programs to the new partners selected by the SMB Sales organization’s Territory Business Managers, displaying a strong entrepreneurial spirit- Deliver a high customer satisfaction score from participating Partners, by communicating frequently with them via phone and email to ensure that they are receiving and following up on the leads and appointments generated by the Plays they order, and that they are generally receiving the benefits of participation in the GMSO demand generation and Cisco awareness building processes

Singapore, Singapore, Sg

- Managed projects and handled project costing for organizations, such as Nokia, Sony and Timberland across Asia Pacific regions- Attended monthly meetings with the development managers from Nokia to discuss the aims and prospects for the upcoming month and thus devised personalized training schemes- Communicated and liaised with external counterparties, vendors, project managers and trainers on deliverables matters to ensure that every deliverable meets the clients’ requirements and maintain company’s branding concept- Coordinated with Sales / Events Managers from hotels on various issues regarding the arrangement required for the smooth running of training activities- Ensured that all trainings proceed in a seamless manner; starting from the planning stage to taking care of the post-training follow-ups that includes updating participants’ attendance promptly and accurately into the learning management system, and generating training evaluation reports- Multi-tasked as the secretary of the Managing Director. Held administrative responsibilities, which include travel arrangements, management and acquisition of office supplies, scheduling of meetings and maintained clientele books and records

Singapore, Singapore, Sg

- The purpose of this role is to ensure effective and efficient delivery of Exams within a location- Provide administrative support on all examination matters, including but not limited to: Planning & organising pre-examination activities, Administering examinations, Processing examination results, and, Planning and organising post-examination activities- Liaise with partners, external examiners, lecturers and relevant departments on examination-related matters

Strategic Marketing Management Programme

Bachelor Of Arts And Social Sciences, Economics