Senior manager of the activations workstream for Standard Chartered x Liverpool FC account. Tasked with creating exceptional, money-can't-buy experiences—both online and offline—for the bank's clients, staff, and communities. By strategically leveraging this partnership, I drive increased brand awareness across Standard Chartered's footprint markets, ensuring the alignment of global commercial obligations and branding standards across 26 markets.➤ Provided counsel and support for over 90 events across the globe to date.➤ Spearheaded project management for LFC's US Pre-Season Tour 2024, successfully overseeing 7 events across 3 cities.➤ Led production for LFC's Singapore Pre-Season Tour 2023, orchestrating 14 events across 9 venues.➤ Directed the program for LFC's Singapore Pre-Season Tour 2022, managing 7 events across 7 venues.Additional Events & Hospitality Projects:➤ Production Lead for Mastercard priceless.com Philippines Launch 2024➤ Co-Lead for CN Hospitality, Budweiser x Tomorrowland 2024➤ Co-Lead for CN Hospitality, Coca-Cola x UEFA European Football Championship 2024➤ Project Lead for LIV Golf: Impact, But Louder Sustainability Summit 2024➤ Project Lead for Mastercard x Australian Open 2024: Culinary Passion Point Programming➤ Co-Lead for Hospitality, Mastercard x Cricket World Cup 2023➤ Project Lead for Shell x Scuderia Ferrari: F1 Singapore Airlines Singapore Grand Prix 2022, 2023 and 2024 Hospitality➤ Project Lead for Standard Chartered x DP World Tour: Singapore Classic 2023 VIP Hospitality➤ Venue Marketing Manager, Budweiser x FIFA World Cup Qatar 2022Additional Responsibilities:➤ Member of the SG People & Culture Team delivering 8 events a year

Manager of a 7-person lifestyle events group, delivering over 15 signature and partner events for over 2 million guests annually to enhance resort vibrancy and support brand development. Project lead of a 20-person creative group serving over 10 attractions to conceptualise, develop and implement seasonal offerings to drive revenue and guest loyalty. Responsible for evaluating ROI of each campaign for future improvement and best yield optimisation.➤ Delivered over 30 campaigns and concepts, that includes Halloween Horror Nights Exhibition, Wine Pinnacle Awards and more.➤ Project director for a SGD3 million branding campaign that secured participation from over 80 best-in-class professionals across 13 countries, and 6 global sponsors that included the likes of Mastercard. The first of two activations achieved an incremental revenue of over 51.3%, and 28.6% in cost savings. Reappointed as project director for the second edition.➤ Consistent P&L management within 2% of forecasts.➤ Generated over SGD200,000 in revenue with no upfront cost via event partnerships in 2019.➤ Identified and implemented a SGD90,000 cost saving measure for FY2020.➤ Achieved incremental DOP of over SGD700,000 after reopening in 2021.➤ Achieved more than 88% overall guest satisfaction scoring in the ‘Excellent’ and ‘Very Good’ category for 2021.Notable clients: Lexus, Japan Sake & Shochu Makers Association, Supercars of Singapore and more.

Manager of a 5-person team responsible for driving concept development, and executing the operational and marketing aspects of each campaign. Responsible for maintaining office operations, ranging from cost management, office administration, to website updates and social media. Managed communications between client, government and third-party vendors.➤ Onboarded, managed and led campaign executions for 11 clients in 2017.➤ Increased revenue by 53% in 2018.➤ Trained and managed 5 executives throughout employment term.➤ Increased visitorship for Urban Ventures by 87% across 7 editions, to the current average of over 21,000 visitors per edition.➤ Secured a monthly average of SGD7,000 in sponsorships and subleasing fees per Urban Ventures, on top of grants from the Urban Redevelopment Authority.➤ Branded Urban Ventures as the premier street festival in Singapore — and the gold standard for placemaking by Singapore's Urban Redevelopment Authority — by garnering an organic media value of over SGD5 million across 8 editions.➤ Led the team to secure a SGD70,000 kick-starter grant from the DesignSingapore Council to implement the pilot Singapore Urban Design Festival program which hosted over 17,000 guests.➤ Established LOPELAB as the first non-governmental agency to introduce installations into communal spaces by navigating complex governmental permit application processes for a three-month city centre installation.Notable clients: Singapore Grand Prix, Nespresso, Publicis, Piaggio & Co., Singapore Art Museum, National Arts Council, National Library Board, The Working Capitol, Prudential, One Works and more.

Co-founder and team lead of a 2-person event operations team. Graphics and Operations lead of the company, responsible for all aspects of design and on-ground operations. Lead lifestyle brand and programme curator.➤ Developed company branding and logo.➤ Secured over SGD100,000 in sub-leasing fees to support festival programming.➤ Contributed to over 50 pieces of branding content.

Team lead of a 3-person event operations team responsible for ensuring smooth operations during events. Took charge of sourcing, scheduling, training and managing a volunteer team of up to 30 for each fashion week. Assisted in handling and managing client requests from luxury brands such as Mont Blanc, Swarovski, Stéphane Rolland and Guo Pei.