During my tenure at TracyLocke, I actively contributed to diverse teams working on high-profile accounts, including Samsung, Pizza Hut, and Audi. At Samsung, I played a vital role in refreshing annual in-store signage for existing and new TV SKUs across a wide network of US retailers. I successfully executed the production of numerous banner ads and in-store materials for Samsung Mobile devices. Moreover, I innovated a novel process for developing captivating in-store point-of-sale elements… Show more During my tenure at TracyLocke, I actively contributed to diverse teams working on high-profile accounts, including Samsung, Pizza Hut, and Audi. At Samsung, I played a vital role in refreshing annual in-store signage for existing and new TV SKUs across a wide network of US retailers. I successfully executed the production of numerous banner ads and in-store materials for Samsung Mobile devices. Moreover, I innovated a novel process for developing captivating in-store point-of-sale elements within Audi dealerships, utilizing computer-generated (CG) vehicles. Additionally, I provided valuable support in the production of a cutting-edge digital point-of-sale concept by creating immersive CG environments to showcase the standout features of each vehicle. Lastly, my involvement with Pizza Hut encompassed generating innovative ideas for various brand campaigns, personally overseeing and directing the photoshoots, and adeptly editing the resulting visuals. I also took charge of presenting these assets to effectively highlight new products and commemorate upcoming holiday specials. Show less

I specialize in crafting innovative collateral for both digital and traditional channels. From conceptualization to final delivery, I manage and execute projects with utmost attention to detail. This includes handling daily production requests, such as image selection and adapting creative materials to suit specific channels or platforms. To ensure timely completion, I collaborate closely with the Associate Creative Director (ACD). Moreover, I have extensive experience in creating engaging… Show more I specialize in crafting innovative collateral for both digital and traditional channels. From conceptualization to final delivery, I manage and execute projects with utmost attention to detail. This includes handling daily production requests, such as image selection and adapting creative materials to suit specific channels or platforms. To ensure timely completion, I collaborate closely with the Associate Creative Director (ACD). Moreover, I have extensive experience in creating engaging email content about various Hilton properties, as well as generating ideas and editing short video content for Hilton's different channels. With a comprehensive skill set, I consistently uphold attentive brand standards, producing compelling visuals for social media, marketing activations, events, emails, and videos. Show less

I collaborated with cross-functional teams across the conceptual, development, and production phases to create engaging national retail store point-of-sale creatives for Frito Lay and its portfolio of iconic snack brands. I played a pivotal role in ideating seasonal campaigns, pitching creative ideas tailored to highlight specific products during holidays like the Super Bowl, Halloween, and Christmas. My concepts focused on showcasing crowd favorites like Doritos, Cheetos, and Lay's while… Show more I collaborated with cross-functional teams across the conceptual, development, and production phases to create engaging national retail store point-of-sale creatives for Frito Lay and its portfolio of iconic snack brands. I played a pivotal role in ideating seasonal campaigns, pitching creative ideas tailored to highlight specific products during holidays like the Super Bowl, Halloween, and Christmas. My concepts focused on showcasing crowd favorites like Doritos, Cheetos, and Lay's while tailoring messaging and designs to resonate with target audiences during these high-traffic occasions. The end result was eye-catching POS that aligned with branding strategies and marketing goals to drive product visibility and sales lift during peak seasonal events. Show less

As the Senior designer, I worked alongside the research team, while I conduct and execute research initiatives that combine qualitative insights and quantitative data to drive iterative design decisions. I tackle complex design challenges through innovative problem-solving. Creating production-ready designs, I strive to deliver an exceptional product experience. Additionally, I actively share my designs, strategies, and ideas with team members and leadership, effectively influencing… Show more As the Senior designer, I worked alongside the research team, while I conduct and execute research initiatives that combine qualitative insights and quantitative data to drive iterative design decisions. I tackle complex design challenges through innovative problem-solving. Creating production-ready designs, I strive to deliver an exceptional product experience. Additionally, I actively share my designs, strategies, and ideas with team members and leadership, effectively influencing stakeholders, mentoring colleagues, and embracing feedback to foster continuous improvement. Show less

Designed logos, posters, brochures, flyers, and business cards; as well as created custom branding and marketing packages to be used for campus clubs and organizations throughout University of North Texas.