Developed and implemented marketing campaigns to increase brand awareness, drive website traffic, and acquire leads.• Oversaw planning and development of new company website to improve market positioning• Established social media presence, engaging with channels daily to increase followers and drive website traffic• Managed the planning and production of email marketing campaigns for product launches, events, and company announcements, analyzing results to increase open rates, clickthrough rates, and subscribers• Lead development and execution of all marketing communication plans within company new product introduction (NPI) process, including weekly cross-functional team participation• Salesforce system administrator supporting sales team and integration with marketing automation tools; project co-leader during implementation of Salesforce CRM

• Designed and developed brand new company website, improving overall appearance, functionality, and usability• Wrote and edited press releases, magazine articles, newsletters, marketing collateral, and website content• Instituted standardized marketing project management systems to maximize efficiency and ensure recurring tasks completed on time by all departmental and organizational contributors• Created marketing analytics dashboard for regular reporting to senior leadership on effectiveness of marketing activities

• Oversaw the planning and execution of NACS tradeshow, overcoming budget and resource challenges• Supervised daily activities of marketing staff, including onboarding of new event coordinator• Coordinated press interviews, and wrote and distributed press releases, resulting in earned media coverage from key industry publications

Taught job seekers how to market their skills and experience online to improve search for new opportunities.• Helped job candidates establish and manage LinkedIn presence• Facilitated semi-monthly roundtable discussions for job candidates and HR professionals on social networking and online job search strategies

Developed and maintained proof of performance website for 2010 Census in-store advertising program, documenting ad placements in 10k independent ethnic grocers in hard-to-count areas.• Provided Census and lead ad agency staff with real-time campaign tracking and photo documentation via custom-built web portal• Monitored all incoming field team data to ensure strict adherence to project requirements• Generated reports, coverage maps, and slide decks for presentation to senior Census officials• Designed and built new company website for inclusion during Government’s RFP process

Coordinated direct marketing campaigns, creative design, and events for financial software provider, focused on marketing new products to key vertical markets with end-goal of generating sales leads and increasing brand awareness.• Developed and managed marketing campaigns for events and new product introductions• Coordinated inbound requests for information, updated company and product listings, and wrote client testimonials based on conducted phone interviews• Oversaw corporate rebranding campaign for division, including complete redesign of all marketing collateral to reflect new corporate messaging and design guidelines• Researched industry events and speaking engagements, and presented recommendations to management based on established business objectives• Served on planning committee and co-managed onsite logistics for annual corporate sales meetings for 300+ global corporate executives and sales staff; annual budget exceeded $1 million• Planned and coordinated annual client workshops catering to 500+ clients and prospects across three cities, exceeding attendance goals via strategic planning and registration tracking; surpassed attendance goals by 15% in first year

Coordinated media buys and onsite promotions in Powersports Group for International Motorcycle Shows consumer tradeshow series.• Toured with show managing onsite media relations, consumer giveaways and sweepstakes, and volunteer organizations• Negotiated and purchased advertising space in various print, online, and outdoor media outlets• Secured and coordinated media sponsorships with major market newspapers