I've been writing content, editing, copywriting and building content strategies, for the best part of 20 years now. Over the years I've worked with Marks & Spencer, Virgin Atlantic, Barclaycard, The World Travel & Tourism Council, Google, Hilton Hotels and EDF to name just a few. In the last 12 months I've devised email campaigns, used data to inform user experience improvements, created social media strategies, shot and directed video, written features for national newspapers… Show more I've been writing content, editing, copywriting and building content strategies, for the best part of 20 years now. Over the years I've worked with Marks & Spencer, Virgin Atlantic, Barclaycard, The World Travel & Tourism Council, Google, Hilton Hotels and EDF to name just a few. In the last 12 months I've devised email campaigns, used data to inform user experience improvements, created social media strategies, shot and directed video, written features for national newspapers, put together a team of top writers to completely update the content on a major tour operator's website.If it's a writing job, I've probably done it: research questionnaires, microcopy for apps, funky social media ad copy, video ad scripts for You Tube, travel guides, white papers, blog posts - you name it. I can turn my hand to ad copy and headlines with ease. I’ve spent years writing for web and understand SEO inside out. I'm utterly user focused and I love finding clever ways to make simple copy shine.SO... How can I help you?I’m delighted to just take a brief and get working on crafting words that are bang on brand, uplifting and to the point.I love helping deliver great work by managing teams of freelance writers and bloggers ensuring that what they produce is inspiring, on brand and on budget.I’m very happy to be more consultative. If you have a problem you think needs content to fix it, let's discuss it and work out how to make it happen. This kind of work is often called content strategy.I’m totally into working with an art director to conceptualise and create ideas that will deliver your message to your audience with real impact and excitement.I love working with developers and designers to come up with engaging user experiences. Show less

Content Agency WriteArm hired me to work with another of their project manager/editors. With their help, I set up a team of travel writers, co-wrote all the briefs in consultation with the tour operator and then commissioned and edited half of the pages.Getting the briefs right entailed a lot of reviewing and discussing with the tour operator. We had exacting word counts, a very specific style guide and SEO keywords to include.Writer recruitment was key to delivering a quality… Show more Content Agency WriteArm hired me to work with another of their project manager/editors. With their help, I set up a team of travel writers, co-wrote all the briefs in consultation with the tour operator and then commissioned and edited half of the pages.Getting the briefs right entailed a lot of reviewing and discussing with the tour operator. We had exacting word counts, a very specific style guide and SEO keywords to include.Writer recruitment was key to delivering a quality finished product. I set up a team of experienced travel writers. They knew the places they were writing about and it really showed in the copy they produced. We used Google Docs to manage the project and distribute and edit the work. Show less