> Not currently looking for work Working hard on the huge book idea! I specialise in editing and copywriting, content strategy and creative idea generation.I have wide-ranging experience in Tech, Financial Services, Travel and Retail. I've recently worked for a tour operator improving user experience on their website, taken part in financial services pitches with two digital agencies, written a series on biometrics and tech for World Travel & Tourism Council and created precision internal comms for blue chip clients with specialist brand agency Caburn Hope.I previously worked for 8 years as a Content Strategist for Hearst-owned digital marketing agency iCrossing. I worked with Strategy Leads to create high-impact digital marketing campaigns. We used audience data to inform our approach with precise objectives. We created beautiful content - apps, video, words, images. And we used multi-channel marketing (Paid search, Social Media ads, SEO, Outreach, Trueview and Display) to deliver against our objectives. I won several awards.I also commissioned top freelance writers to create content for clients like Visit Wales, Marks & Spencer and Halifax Bank and coached younger members of the content, social and paid media teams.As an award-winning freelance journalist I've written for the Telegraph, Guardian, Independent, Times, Daily Mail and men's magazines on topics as diverse as mobile comms, health, travel and tech. I'm also a published author - I wrote the words and took all the pics for Frommer's Day by Day Seville and Complete Andalucia. I've presented undercover reports for national TV, written TV scripts and chaired seminars at major events. I also developed and edited a men's magazine called RedHanded. I started life as a marketing manager for American Express and a Financial Services marketing consultant working with Barclaycard, RSA and United Friendly - so I combine creative writing skills with a solid grounding in marketing.
Listed skills include Content Strategy, Social Media, Editing, Publishing, and 10 others.
