𝑪𝒐𝒓𝒆 𝑫𝒖𝒕𝒊𝒆𝒔: Marketing, Business Development, Events, Journalism————————————————————————𝑫𝒊𝒈𝒊𝒕𝒂𝒍 & 𝑺𝒐𝒄𝒊𝒂𝒍 𝑴𝒆𝒅𝒊𝒂: Manage social media for multiple clients, growing client presence with data-driven, innovative campaigns.𝑫𝒓𝒊𝒗𝒊𝒏𝒈 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝑮𝒓𝒐𝒘𝒕𝒉: In charge of spearheading new opportunities across video production, Social Media management, and "Our Journey, Our Stories," focusing on impactful, scalable client solutions.𝑹𝒆𝒍𝒂𝒕𝒊𝒐𝒏𝒔𝒉𝒊𝒑 𝑩𝒖𝒊𝒍𝒅𝒆𝒓: Cultivate long-term partnerships with key clients, enhancing revenue and creating value through tailored strategies.𝑪𝒓𝒆𝒂𝒕𝒊𝒗𝒆 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒚 & 𝑬𝒙𝒆𝒄𝒖𝒕𝒊𝒐𝒏: Lead content creation, planning, and execution for brands—delivering compelling copywriting, graphic design, and social media strategies that resonate.𝑱𝒐𝒖𝒓𝒏𝒂𝒍𝒊𝒔𝒕𝒊𝒄 𝑺𝒕𝒐𝒓𝒚𝒕𝒆𝒍𝒍𝒊𝒏𝒈: Authored multiple success stories of startup founders, bringing their journeys to life through authentic interviews and "Our Journey, Our Stories."

𝑺𝒐𝒄𝒊𝒂𝒍 𝑴𝒆𝒅𝒊𝒂 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕: Managed social media accounts for MONO, Heritage Guitars, and Harmony Guitars across Instagram, Facebook, and YouTube, boosting brand visibility and engagement.𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝑪𝒂𝒍𝒆𝒏𝒅𝒂𝒓 & 𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝑷𝒍𝒂𝒏𝒏𝒊𝒏𝒈: Developed and managed comprehensive content calendars, planned and scheduled video content, ensuring timely and consistent posts to maintain audience interest and growth.𝑨𝒓𝒕𝒊𝒔𝒕 𝑪𝒐𝒍𝒍𝒂𝒃𝒐𝒓𝒂𝒕𝒊𝒐𝒏𝒔: Assisted in executing successful collaborations with various artists under directives from the marketing team, enhancing brand credibility and expanding reach within the music community.𝑬𝒗𝒆𝒏𝒕 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕: Hands-on work in executing high-profile events for Swee Lee (Retail Store), including: - The highly successful launch party of Swee Lee Clarke Quay. - Swee Lee’s participation in Music Matters Week, attracted significant industry attention and participation. - A notable Shopify event at Swee Lee Clarke Quay. - Sofar Sounds sessions, fostering a vibrant music scene. - Anika Nilles Drum Clinic, drawing in enthusiasts and professionals alike. - Numerous Swee Lee Clarke Quay Open Mics and Trivia Nights, boosting community engagement and brand loyalty. Achievements: Contributed to increased brand awareness, customer engagement, and overall sales through strategic social media management and event execution.

- Led Zerest Audio, raising over $90,000 through crowdfunding, sales, and investments.- Developed and launched innovative earphone products, driving market prominence and profitability.- Established strategic partnerships and expanded market reach through effective distribution channels.- Orchestrated international media coverage in esteemed publications including Channel NewsAsia, Money FM, Straits Times, Zaobao, and more.- Represented Zerest Audio at industry events, maintaining brand visibility and fostering global relationships.𝗜 𝗺𝗮𝗱𝗲 𝗺𝘆 𝗲𝘅𝗶𝘁 𝗶𝗻 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟰 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘄𝗶𝘁𝗵 𝟰 𝗼𝘁𝗵𝗲𝗿 𝘀𝗵𝗮𝗿𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗲𝗻𝗱𝗲𝗱 𝗮𝗹𝗹 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁. 𝗪𝗵𝗶𝗹𝗲 𝗺𝘆 𝗼𝘄𝗻 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗼𝗳 $𝟯𝟬,𝟬𝟬𝟬 𝗵𝗮𝗱 𝗯𝗲𝗲𝗻 𝗰𝗲𝗻𝘀𝗼𝗿𝗲𝗱 𝗮𝗻𝗱 𝗺𝘆 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗼𝗻 𝘁𝗵𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗮𝗹 𝗿𝗲𝗳𝗼𝗿𝗺𝘀 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝗿𝗲𝘃𝗲𝗿𝘀𝗲𝗱 𝗯𝘆 𝘁𝗵𝗲 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗺𝘆 𝘁𝗲𝗮𝗺’𝘀 𝘄𝗼𝗿𝗸 𝘄𝗶𝗹𝗹 𝗮𝗹𝘄𝗮𝘆𝘀 𝗿𝗲𝗺𝗮𝗶𝗻.

- Led successful product relaunch to test the market, while boosting brand image.- Achieved top 10 position in Climate Hack hackathon.- Drove consumer and investor engagement.- Conducted market research and managed digital marketing efforts.- Established partnerships to expand brand reach.𝗜 𝗺𝗮𝗱𝗲 𝗺𝘆 𝗲𝘅𝗶𝘁 𝗶𝗻 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟰 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘄𝗶𝘁𝗵 𝟰 𝗼𝘁𝗵𝗲𝗿 𝘀𝗵𝗮𝗿𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗲𝗻𝗱𝗲𝗱 𝗮𝗹𝗹 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁. 𝗪𝗵𝗶𝗹𝗲 𝗺𝘆 𝗼𝘄𝗻 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗼𝗳 $𝟯𝟬,𝟬𝟬𝟬 𝗵𝗮𝗱 𝗯𝗲𝗲𝗻 𝗰𝗲𝗻𝘀𝗼𝗿𝗲𝗱 𝗮𝗻𝗱 𝗺𝘆 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗼𝗻 𝘁𝗵𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗮𝗹 𝗿𝗲𝗳𝗼𝗿𝗺𝘀 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝗿𝗲𝘃𝗲𝗿𝘀𝗲𝗱 𝗯𝘆 𝘁𝗵𝗲 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗺𝘆 𝘁𝗲𝗮𝗺’𝘀 𝘄𝗼𝗿𝗸 𝘄𝗶𝗹𝗹 𝗮𝗹𝘄𝗮𝘆𝘀 𝗿𝗲𝗺𝗮𝗶𝗻.

𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝑹𝒆𝒍𝒂𝒕𝒊𝒐𝒏𝒔𝒉𝒊𝒑 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕: Developed deep insights into customer profiles by managing long-term relationships and delivering personalized solutions.𝑷𝒓𝒐𝒂𝒄𝒕𝒊𝒗𝒆 𝑬𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕: Addressed customer inquiries and proactively provided tailored, tech-driven solutions to enhance satisfaction.𝑻𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒚-𝑫𝒓𝒊𝒗𝒆𝒏 𝑺𝒐𝒍𝒖𝒕𝒊𝒐𝒏𝒔: Leveraged consumer technology expertise to identify preferences, elevating the retail experience and improving customer loyalty.𝑪𝒐𝒍𝒍𝒂𝒃𝒐𝒓𝒂𝒕𝒊𝒗𝒆 𝑻𝒆𝒂𝒎𝒘𝒐𝒓𝒌: Partnered with cross-functional teams to implement personalized services and multilingual support, enhancing global customer experience.𝑬𝒙𝒄𝒆𝒆𝒅𝒊𝒏𝒈 𝑷𝒆𝒓𝒇𝒐𝒓𝒎𝒂𝒏𝒄𝒆 𝑮𝒐𝒂𝒍𝒔: Consistently surpassed performance targets, contributing to Google’s reputation for excellence in customer service.

𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝑹𝒆𝒍𝒂𝒕𝒊𝒐𝒏𝒔𝒉𝒊𝒑 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕: Proactive initiatives to manage customer relationships and develop a deep understanding of diverse customer profiles - 𝐜𝐨𝐧𝐬𝐭𝐚𝐧𝐭 𝐠𝐫𝐞𝐚𝐭 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐟𝐫𝐨𝐦 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬𝑻𝒂𝒊𝒍𝒐𝒓𝒆𝒅 𝑺𝒐𝒍𝒖𝒕𝒊𝒐𝒏𝒔: Provided personalized, high-end audio product recommendations, addressing inquiries and driving customer satisfaction.𝑹𝒆𝒗𝒆𝒏𝒖𝒆 𝑮𝒓𝒐𝒘𝒕𝒉 & 𝑺𝒂𝒍𝒆𝒔: Proactively drove revenue growth, consistently meeting and exceeding sales targets through tailored sales strategies.𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒄 𝑺𝒂𝒍𝒆𝒔 𝑰𝒏𝒊𝒕𝒊𝒂𝒕𝒊𝒗𝒆𝒔: Implemented key sales strategies to enhance product visibility and strengthen TC Acoustic’s market presence.𝑴𝒂𝒓𝒌𝒆𝒕 𝑹𝒆𝒔𝒆𝒂𝒓𝒄𝒉 & 𝑻𝒓𝒆𝒏𝒅 𝑨𝒏𝒂𝒍𝒚𝒔𝒊𝒔: Conducted in-depth market research to identify emerging trends and align product offerings with consumer preferences.𝑩𝒓𝒂𝒏𝒅 𝑹𝒆𝒑𝒖𝒕𝒂𝒕𝒊𝒐𝒏: Contributed to TC Acoustic’s positioning as a leading provider of premium audio products through consistent customer engagement and service excellence.

𝗦𝗮𝗹𝗲𝘀 𝗜𝗻𝘁𝗲𝗿𝗻 | 𝗖𝗼𝘂𝗿𝘁𝘀 𝗠𝗲𝗴𝗮𝘀𝘁𝗼𝗿𝗲𝗝𝘂𝗻𝗲 𝟮𝟬𝟮𝟮 – 𝗔𝘂𝗴 𝟮𝟬𝟮𝟮𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝑬𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕: Actively interacted with customers, honing interpersonal skills while assisting them in finding suitable products.𝑺𝒂𝒍𝒆𝒔 𝑻𝒆𝒄𝒉𝒏𝒊𝒒𝒖𝒆𝒔: Developed a strong understanding of sales techniques, contributing to increased sales revenue through effective communication and product expertise.𝑻𝒂𝒊𝒍𝒐𝒓𝒆𝒅 𝑺𝒐𝒍𝒖𝒕𝒊𝒐𝒏𝒔: Helped customers select products that matched their needs, enhancing the overall shopping experience.𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗧𝗿𝗮𝗶𝗻𝗲𝗲 | 𝗖𝗼𝘂𝗿𝘁𝘀 𝗠𝗲𝗴𝗮𝘀𝘁𝗼𝗿𝗲𝗝𝘂𝗻𝗲 𝟮𝟬𝟮𝟮 – 𝗔𝘂𝗴 𝟮𝟬𝟮𝟮𝑹𝒆𝒕𝒂𝒊𝒍 𝑶𝒑𝒆𝒓𝒂𝒕𝒊𝒐𝒏𝒔: Gained hands-on experience in managing retail operations, including merchandise layout and store presentation to ensure a seamless shopping experience.𝑰𝒏𝒗𝒆𝒏𝒕𝒐𝒓𝒚 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕: Participated in inventory control processes, maintaining accurate stock levels and contributing to process efficiency.𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝑬𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆: Played a role in ensuring an optimal shopping environment for customers, supporting overall store operations and service.𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝑻𝒓𝒆𝒏𝒅 𝑨𝒏𝒂𝒍𝒚𝒔𝒊𝒔: Observed and analyzed customer behaviour and trends across multiple product categories, providing insights to optimize product placement and promotions.𝗗𝗶𝗿𝗲𝗰𝘁 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗙𝗹𝗼𝗼𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗿: 𝗗𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗲𝗱 𝘀𝘁𝗿𝗼𝗻𝗴 𝘄𝗼𝗿𝗸 𝗲𝘁𝗵𝗶𝗰, 𝗮𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗮𝗻𝗱 𝘄𝗶𝗹𝗹𝗶𝗻𝗴𝗻𝗲𝘀𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻, 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗻𝗴 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲𝗹𝘆 𝘁𝗼 𝘁𝗵𝗲 𝘁𝗲𝗮𝗺 𝗮𝗻𝗱 𝗴𝗮𝗶𝗻𝗶𝗻𝗴 𝗵𝗮𝗻𝗱𝘀-𝗼𝗻 𝗿𝗲𝘁𝗮𝗶𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲.