- Manage end-to-end execution of marketing campaigns to drive business objectives (revenue, acquisition, engagement and usage) for Unsecured Lending portfolio- Liaise closely with digital media agency and performance marketing team to monitor performance of digital campaigns and recommend solutions to improve them- Timely tracking and analysis of competitors, marketing campaigns and product promotions for reporting of business performance and identify areas to test and improve performance- Design and create engaging communications, optimize keywords and sitelinks to improve SEO and SEM ad copies- Liaise with creative agencies and brand marketing team for marketing deliverables and review details on creatives to align with branding and product mechanics- Ad-hoc responsibilities including maintenance of products and comparators’ websites, managing customer issues and queries relating to products, and all matters relating to campaign fulfilments

• Planned and executed marketing campaigns to drive acquisition and retention goals for Postpaid Mobile, which saw monthly incremental successful new take-ups and conversions• Monitored and analyzed competitors for key information to stay abreast of the competitive landscape• Tracked analytical data and engaged with business units to drive continual optimization of campaigns• Collaborated with Marketing team to curate engaging contents for electronic direct mails• Provided key insights from data-driven reports to stakeholders for all handset launches, events and promotions • Supported daily business’s requests such as devices loan and inquiries on gathered data

- Building long-term relationships with customers to reach sales goals and enhance shopping experiences- Resolving volatile customer situation while keeping the company’s interest and customer’s satisfaction in mind - Assisting store manager with inventory management, visual merchandising and staff training

- Liaised with SIM and internal clusters in all strategic marketing activities to develop its internal branding via different channels - Responsible for planning and execution of organization's digital marketing strategy via social media platforms (resulted in an increase of followers by 20%)- Engaged external vendors, conducted outreach activities and managed operation flow for career fairs