Communications Specialist
Washington, Dc
Connected Nation is a national nonprofit which facilitates public-private partnerships to increase access to and use of broadband and related technology, creating dramatic lifestyle improvement and community development across the country.ESSENTIAL DUTIES AND RESPONSIBILITIES - Develop a best-in-case media relations program to build Connected Nation’s image and awareness among its target audiences – particularly national technology and business media.- Assist in maintaining effective/cooperative working relationships with national/regional technology and business print, radio and television broadcast media.- Develop an online marketing strategy by identifying new media opportunities for CN via outreach to search engines, social networking sites, partners and related organizations to increase visibility and traffic.- Produce reports based on website statistics then apply knowledge gained from analyses to improve marketing and outreach.- Drive pro-active press coverage, developing and executing on media outreach strategies for targeted media.- Craft and edit media pitches, press releases, messages, fact sheets and media Q&A’s.- Work in collaboration with the creative services department to develop strategy for video products/services including identifying video opportunities, writing and editing scripts, conducting interviews on location and editing audio and video.- Assist with coordination of special events such as press conferences, open houses and meetings.- Using the VOCUS PR system, maintain an accurate and up-to-date database of media contacts, track CN media impressions and maintain archival of news stories.