Jericka Fernandez Email & Phone Number

Culver City, California, US

Culver City, California, US

Culver City, California, US

Needham, MA, US

• Developing and overseeing influencer team (2 total) in execution of influencer and social strategies of more than $3M that align with our brand vision and exceeding KPIs on average by 138% CoC.
• Lead and develop influencer and social strategies that have lead to inventory being sold out and increase overall engagement by 5%.
• Manage and partner with the cross-functional teams and agencies to create a holistic social and PR approach to support larger products and business priorities.
• Deliver performance and insight reports and generate optimizations on consumer, content, and platform trends to contribute to the consistent innovation of our influencer program and media strategy.
• Oversee and manage editorial calendar while also staying up to-date on trends happening within social media.

LOS Angeles, CA, US

• Lead and oversaw strategy team (6 total) in the NY & UK office in brand proposals, pitches, and account management.
• Managed strategy and execution of more than $2.9M in influencer, social and experiential brand campaigns for a variety of high-profile clients including Dyson, Proximo Spirits (1800 Tequila, Jose Cuervo, Kraken Rum.
• Managed product placement in major TV networks & film productions such as Netflix, HBO, CW, Freeform, Paramount Pictures etc.
• Negotiated contracts & closed agreements to maximize profits.
• Lead development of influencer, 360 strategies & creative activations for clients resulting in more than $1.8M in new business and bookings.
• Partnered with sales team to identify new business, while also identifying opportunities with existing clients.

LOS Angeles, CA, US

• Main Clients I've worked with - Ubisoft
• Disney Channel
• Disney XD
• Disney Junior
• Bethesda
• Buick

US

- Assisted Account Managers in their day to day task such as scheduling meetings, creating agendas, and other client communications and correspondence -Prepared and created client pitch decks and end of campaigns reports- Participated in and documented discussions during client meetings and conference calls- Maintained and organized current.

• Designed event venue layout
• Managed social media campaign for the event, which increased activity by 60%
• Key contact person for any inquiries during fashion show
• Assisted with obtaining auction items
• Oversaw all marketing and promotion (i.e. print and radio advertisement)
• Coordinated and oversaw logistics day of event (i.e. registration, auction, fashion show, raffle, and auction check out)

Kingston, RI, US

• Assisted in planning 2012 Homecoming, which included scheduling of meetings and volunteer hours
• Managed and coordinated with vendors for family activities and entertainment
• Oversaw homecoming intern’s tasks
• Coordinated and managed details from beginning to end for the following events for the year; Networking Breakfast at Children’s Friend, College of Student Personnel Chapter Kickoff, and Holiday: Nutcracker Family event
• Assisted with the coordination and content creation of all marketing plans for all events and programs (i.e. Alumni of Color Network (ACN) brochures and Legacy program and ACN website)¬¬
• Increased overall attendance for all events coordinated by 27%

New York, NY, US

• Facilitated and assisted in development of filming, photo shoot, and headshot session of Ailey II dance repertories and the Ailey School
• Put together proposed shots for advertisements and website review with cross-functional teams
• Assisted Production during filming of Ailey II during repertories
• Created and maintained choreographers and dancers bio on the website for Ailey II and Ailey extension
• Assisted in website management and content creation for entire site
• Assisted in email campaigns execution and promotional updates

Hillsborough, North Carolina, US

• Assisted with social media research for label artists
• Organized projects for Sales and Marketing department
• Gathered and analyzed venues to market artist in both labels
• Organized excel sheets for tour dates
• Assisted with distribution of press releases and promotional materials for artists
• Entered tour dates for artist for both labels on to website

• Promoted and advertised each show, which multiplied attendance by 10% compare to the year before
• Wrote press releases for comedians which lead to sold out shows
• Prepared daily clip packets for each show
• Worked with CEO to coordinate clip reel production via studio for each comedian
• Organized and filed daily press clippings
• Assisted with the advertising campaign for Gabriel Iglesias that became one of our sold out shows