Jericka Fernandez Email & Phone Number

Culver City, California, Us

Culver City, California, Us

Culver City, California, Us

Needham, Ma, Us

• Developing and overseeing influencer team (2 total) in execution of influencer and social strategies of more than $3M that align with our brand vision and exceeding KPIs on average by 138% CoC. • Lead and develop influencer and social strategies that have lead to inventory being sold out and increase overall engagement by 5%.• Manage and partner with the cross-functional teams and agencies to create a holistic social and PR approach to support larger products and business priorities.• Deliver performance and insight reports and generate optimizations on consumer, content, and platform trends to contribute to the consistent innovation of our influencer program and media strategy.• Oversee and manage editorial calendar while also staying up to-date on trends happening within social media.

Los Angeles, Ca, Us

• Lead and oversaw strategy team (6 total) in the NY & UK office in brand proposals, pitches, and account management.• Managed strategy and execution of more than $2.9M in influencer, social and experiential brand campaigns for a variety of high-profile clients including Dyson, Proximo Spirits (1800 Tequila, Jose Cuervo, Kraken Rum, Three Olives Vodka, Dobel Tequila etc.), Charmin’, Old Navy, Core Hydration, Capcom, Diageo’s Seedlip, 505 Games, Deep Silver, and Benjamin Moore, growing each client’s spend on average by 250% Y-o-Y. • Managed product placement in major TV networks & film productions such as Netflix, HBO, CW, Freeform, Paramount Pictures etc. • Negotiated contracts & closed agreements to maximize profits.• Lead development of influencer, 360 strategies & creative activations for clients resulting in more than $1.8M in new business and bookings.• Partnered with sales team to identify new business, while also identifying opportunities with existing clients. • Clearly communicated the progress of monthly/quarterly initiatives to internal & external stakeholders.• Cultivated and maintained relationships with top-tier digital influencers & management on behalf of our clients.• Managed relationships with external agencies to collaborate, plan, and execute on seasonal multifaceted marketing programs.• Lead and oversaw event strategy, management, and execution of more than 10+ events per year ranging from Super Bowl 2019, Coachella 2017, EA and Ubisoft Gaming events, and Esports tournaments.

Los Angeles, Ca, Us

Main Clients I've worked with - Ubisoft • Disney Channel • Disney XD • Disney Junior • Bethesda • Buick • Proximo • ABC Mouse • SSI • Moose Toys • Nexon • Origins • Savannah College of Arts and Design • Mattel • Spinmaster • EA Games • Netflix • Cost Plus World Market • Machine Zone BEN is a media agency that specializes in connecting brands with online video influencers to increase awareness, lift sales, establish product credibility, and build an active community of brand advocates- Personally executed influencer campaigns amassing over 100MM+ views on YouTube and $5MM+ in media expenditure- Executed influencer campaigns amassing over 500MM views on YouTube as a team- Coordinated and executed multiple global brand integrations through YouTube, Instagram, Facebook, Twitter, Snapchat, and Twitch- Negotiated and strategized offers with 100+ social media channels and influencers weekly to maximize revenue and project performance- Supervised and coordinated custom content strategies within brand projects to optimize brand satisfaction by adhering to budgets, contracts, and maintaining a strong brand image- Drafted contracts, assured FTC compliance, and managed payments- Analysed the past and present performance of talent to maximize productivity and profit- Cultivated and maintained relationships with top tier digital influencers-Oversee and trained other staff members

Us

- Assisted Account Managers in their day to day task such as scheduling meetings, creating agendas, and other client communications and correspondence -Prepared and created client pitch decks and end of campaigns reports- Participated in and documented discussions during client meetings and conference calls- Maintained and organized current work-in-progress records and archives of past project information as appropriate- Assisted in scheduling productions with brand and talent for qualitative campaigns- Developed and maintained a working-level understanding of assigned client’s industries, company culture, products/services and strategic communication plan.- Communicated with clients on a daily basis in a professional, efficient manner.- Attended the needs of the clients and continually seeking ways to add value to the client-agency relationship.

• Designed event venue layout• Managed social media campaign for the event, which increased activity by 60%• Key contact person for any inquiries during fashion show• Assisted with obtaining auction items• Oversaw all marketing and promotion (i.e. print and radio advertisement)• Coordinated and oversaw logistics day of event (i.e. registration, auction, fashion show, raffle, and auction check out)• Assisted with writing script • Assisted in all aspects of public/media relations effort (i.e. press releases)

Kingston, Ri, Us

• Assisted in planning 2012 Homecoming, which included scheduling of meetings and volunteer hours• Managed and coordinated with vendors for family activities and entertainment• Oversaw homecoming intern’s tasks• Coordinated and managed details from beginning to end for the following events for the year; Networking Breakfast at Children’s Friend, College of Student Personnel Chapter Kickoff, and Holiday: Nutcracker Family event• Assisted with the coordination and content creation of all marketing plans for all events and programs (i.e. Alumni of Color Network (ACN) brochures and Legacy program and ACN website)¬¬• Increased overall attendance for all events coordinated by 27%• Maintained and reconciled budget for each program• Maintained and researched revenue generating programs which includes the alumni travel program

New York, Ny, Us

• Facilitated and assisted in development of filming, photo shoot, and headshot session of Ailey II dance repertories and the Ailey School• Put together proposed shots for advertisements and website review with cross-functional teams• Assisted Production during filming of Ailey II during repertories • Created and maintained choreographers and dancers bio on the website for Ailey II and Ailey extension • Assisted in website management and content creation for entire site• Assisted in email campaigns execution and promotional updates • Organized, updated, and maintained mailing list, database, and contact lists• Created and designed a web page for main website • Organized and contributed to social media research and strategy for all companies • Supported the Associate Director of Electronic Marketing and Marketing Manager in day-to-day domestic and international marketing tasks (answer phones, take messages, etc.)

Hillsborough, North Carolina, Us

• Assisted with social media research for label artists• Organized projects for Sales and Marketing department• Gathered and analyzed venues to market artist in both labels • Organized excel sheets for tour dates• Assisted with distribution of press releases and promotional materials for artists• Entered tour dates for artist for both labels on to website• Assisted with marketing research for Fleshtones

• Promoted and advertised each show, which multiplied attendance by 10% compare to the year before • Wrote press releases for comedians which lead to sold out shows• Prepared daily clip packets for each show• Worked with CEO to coordinate clip reel production via studio for each comedian • Organized and filed daily press clippings• Assisted with the advertising campaign for Gabriel Iglesias that became one of our sold out shows • Designed play bill for each show