I lead the corporate digital communications strategy for Bayer U.S. | Crop Science and lead the website strategy for Bayer U.S. Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition.I am accomplishing the following in this role: • Leading the digital communications strategy for corporate initiatives such as the Luke Bryan Farm Tour.• Enhancing the Bayer U.S. website to deliver optimal content and user experience that can drive reputation. • Designing a new social media ecosystem for American farmers to better engage with the company. • Collaborating across the organization to create more integrated storytelling opportunities.• Elevating youth and community initiatives through digital storytelling.

I managed and executed the corporate digital communications strategy for Bayer U.S. | Crop Science, one of the world's leading innovators in agriculture.I accomplished the following in this role: • Spearheaded the award winning #StillFarming campaign in partnership with the American Farm Bureau to ease farmer and industry worry during the pandemic.• Created and executed the corporate social media strategy for the Bayer U.S. | Crop Science channels.• Collaborated across the organization to create strategic communication “surround sounds” to help grow trust with American farmers. • Developed the corporate web section for U.S. Crop Science. • Managed agency partners through multiple campaigns and projects.

I created and executed the digital marketing strategy for one of the largest science centers in the U.S. and abroad, serving more than one million people each year. I accomplished the following at the Saint Louis Science Center: • Executed two website launches, one an interim site, of slsc.org. Increasing pageviews by 70%, new users by 69% and sessions by 85% over 37 months• Led the initial phases of the rebranding process of the Science Center which launched in Sept. 2018• Increased likes on Facebook by 47%, followers on Twitter by 35%, and followers on Instagram by 104%• Increased website acquisition from social media by 607%• Improved email open rates by 8% with template improvements, list clean up and a new content strategy• Developed an institutional content calendar that matches marketing initiatives and supports each area of the Science Center• Helped increase Membership sales by 25% over two years through digital strategies and online advertising• Spearheaded a science content initiative to create educational Youtube videos• Created written, photo and video content for social media and slsc.org• Built social media advertising campaigns and worked with media buying agency to launch and place ads• Supervised, educated and recruited interns

I managed, executed and measured the marketing strategy for a software company focusing on recruiting, safety, financial, carrier management and mobile solutions for the transportation and logistics industry.I accomplished the following while at EBE:• Optimized company website, ebeships.com, for search engine optimization, increasing pageviews by 20 percent• Designed print and digital advertisements for newspapers, websites and email newsletters • Directed the strategy for email marketing campaigns including creation, segmentation and tracking• Wrote blog posts focused on critical topics and issues in the transportation and logistics industry• Created press releases announcing new products and integration partnerships• Managed trade show activities and sponsorships for 20 conferences during the fiscal year• Collaborated with transportation professionals to create success stories

Full-time from October 2014 to August 2015. Freelance from August to December 2015. I planned, developed and implemented marketing strategies and communications for a software company focusing on catalog, curriculum and scheduling management solutions for colleges and universities.I accomplished the following while at Leepfrog:• Initiated a rebranding of the company's flagship product line CourseLeaf• Developed content and the content strategy for a new website, courseleaf.com• Spearheaded the creation of an online user community for CourseLeaf and its 600 users • Created content and the layout for new print marketing materials for conferences • Launched a social media strategy utilizing Facebook and Twitter• Collaborated with registrar and marketing staffs at colleges and universities for success stories

I managed the marketing and communication efforts for Saint Louis University’s newly established College for Public Health and Social Justice with 16 academic programs.I accomplished the following while at SLU:• Increased the incoming student population by 13% for 2014 through marketing strategies and recruitment collaboration• Improved college's reputation through success stories, helping increase national ranking from 36 to 23 in U.S. News & World Report rankings • Launched new Facebook, Twitter and Instagram pages for the College, improving reach and engagement• Created multimedia content for college website, print marketing materials and six social media pages • Developed brand standards consistent with SLU’s branding for newly established college• Executed a relaunch of the college’s websites, publichealth.slu.edu and socialwork.slu.edu• Optimized the college’s websites for search engine optimization, increasing pageviews by 62 percent over two years

I directed the business, marketing and editorial operations of the weekly student newspaper at Saint Louis University (print circulation of approximately 6,000).I accomplished the following while at The UNews:• Newspaper awarded “best overall newspaper” by the Missouri College Media Association for 2011• Increased readership by 36 percent and advertising revenue by 25 percent over two years• Managed the production of 54 newspapers and 10 special sections in two academic years with an annual operating budget of $100,000• Supervised a staff of 21 editors, 43 staff members and four advertising representatives• Launched a new website and social media platforms to increase online readership and advertising revenue• Coordinated and edited all editorial content published• Wrote articles and breaking news for the print edition and website

I gathered information and wrote articles for this non-profit, online newspaper dedicated to news that matters for the St. Louis region.I accomplished the following while at the Beacon:• Wrote 18 news and feature articles, published on stlbeacon.com, that pertain to science and local neighborhoods• Interviewed community members for multimedia packages• Collaborated with veteran journalists at weekly editorial meetings• Corresponded with media relations professionals in St. Louis for news tips and interviews

I operated a stream table and built an exhibit in the Ecology and Environment Gallery for one of the largest science centers in the U.S. and abroad, serving more than one million people each year. I accomplished the following while at the Science Center:• Constructed an interactive wind turbine exhibit using Adobe Captivate• Developed community education programming for science demonstrations• Conveyed environmental and geological science topics to visitors of all ages in the gallery

I managed and wrote articles for the news desk of the weekly student newspaper at Saint Louis University (print circulation of approximately 6,000).I accomplished the following while at The UNews:• Newspaper awarded "best in state" by the Missouri College Media Association for 2009• Wrote 40 articles for the news, arts and sports sections• Edited and coordinated all news articles for print and online publication• Designed the news section in the print edition and published news articles on unewsonline.com

I edited, wrote articles and served on the editorial board for the weekly student newspaper at Saint Louis University (print circulation of approximately 6,000).