As a visionary leader in marketing, I've spearheaded transformative strategies across the tech landscape, with a particular focus on SaaS, AI, and digital innovation. My journey, from being the product marketing manager at Microsoft to roles like Vice President of Marketing at Centific and Defined.AI, and Director of product marketing positions at PitchBook and Avanade, has been marked by a relentless pursuit of excellence and growth. With a foundation in product marketing and digital strategy, my expertise spans across business development, social media, and team leadership, with a knack for crafting compelling content strategies.At Centific, as head of marketing, I led a dynamic team of 32, driving marketing innovation that resulted in generating over 2,000 leads, securing 15 AI deals, and forging high-profile partnerships with giants like Coca-Cola and Netflix. This initiative not only enhanced brand visibility but also optimized our digital infrastructure, significantly improving our SEO, lead workflow, and database management.My tenure at Defined.AI was a testament to strategic team building and execution, where my leadership boosted website traffic fivefold and achieved a staggering 7,000% increase in website users, setting a new benchmark in our marketing efforts. My strategies led to a remarkable 4171% increase in user-to-prospect conversions, demonstrating an unmatched ability to drive marketing qualified leads and sales accepted leads through innovative campaigns.Before Defined.AI, I significantly influenced PitchBook's brand awareness and directly contributed to substantial sales achievements, underscoring my ability to lead with strategic insight and innovation. My approach to marketing is data-driven, focused on achieving measurable results that not only drive revenue growth but also position brands as leaders in their respective industries.Through each role, from Director to Vice President, I've not only accelerated company growth but also mentored and led teams to exceed their potential, proving my dedication to not just meeting, but exceeding, ambitious marketing goals.
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Vice President MarketingInnodata Inc.Kirkland, Wa, Us
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Vp Of MarketingCentific Jan 2023 - Jan 2024Greater Seattle AreaSaaS GenAI (Generative AI) development platform for enterprises, whose partners and customers include OpenAI, Anthropic, Amazon, and Apple.● Sparked 8200 qualified leads that converted into 132 opportunities, resulting in 30 closed deals contributing $30M in revenue by establishing strategic partnerships with Coca-Cola and Netflix and engineering a comprehensive demand generation strategy in collaboration with the CEO and sales.● Overhauled marketing efforts by assembling a 32-member cross-functional team and spearheading a groundbreaking account-based marketing strategy focused on key accounts.● Shattered market penetration targets and achieved maximum impact by successfully launching a new retail security offering through clever positioning and messaging.● Charted a massive 25% reduction in lead costs through innovative, targeted marketing campaigns and account-based marketing with industry giants like Amazon and Apple.● Forged a tremendous 40% increase in traffic to the website by leading the creation and publication of 90+ blog articles, data sheets, and white papers. ● Sharpened the company’s market positioning as an industry leader by serving as a thought leader to spotlight SMEs (subject matter experts) in technology. -
Vp Of MarketingDefined.Ai Nov 2021 - Jan 2023Seattle, Washington, United StatesSeries B GenAI SaaS (Software As A Service) startup with the world’s largest marketplace for training data, whose customers include the European Union, Apple, HP, Amazon, and Nvidia.● Captured 600 Marketing Qualified Leads and 150 Sales Qualified Leads by orchestrating ROI-centric marketing campaigns utilizing cutting-edge analytics and customer segmentation.● Exploded web traffic from 10K to 50K visitors monthly and achieved 7000% user growth by constructing and directing a top-tier 15-member marketing team that implemented actionable strategies. ● Secured a 20% reduction in bounce rates, a 4000% surge in user-to-prospect conversions, and an 18% boost in conversion rates by optimizing the website for SEO/SEM (Search Engine Optimization/Management) and overhauling layout and navigation.● Yielded 35% aided brand awareness and 10% unaided brand awareness by handling the rollout of an evolved company brand with a consistent cadence of full-funnel marketing campaigns. ● Pioneered a new marketplace platform for language datasets, crafting and executing a strategic marketing plan that navigated complex regulatory landscapes. -
Director Of Product And Customer MarketingPitchbook Data Sep 2019 - Nov 2021Greater Seattle AreaHigh-growth SaaS public and private market dataset platform used by companies to master financial markets, with top clients such as Shell, Dubai Sovereign Fund, Santander Bank, and the New York Islanders.● Steered the creation of 14,000 leads by launching revitalized quarterly campaigns and interactive webinars.● Engineered a 25% increase in customer engagement and a 30% boost in product adoption within six months by assembling and directing a 14-member product marketing team to navigate complex customer needs and market expectations.● Supercharged a new 300+ feature release schedule and facilitated a 50% revenue increase by creating a sophisticated SaaS product release framework and go-to-market strategy.● Boosted website traffic by 60% and improved lead quality and conversion rates by steering a strategic content marketing initiative based on cutting-edge technology. ● Architected a 30% increase in customer acquisition and retention rates by executing detailed market and competitive analyses and adjusting strategy accordingly. -
Director Of Digital Workplace And Industry MarketingAvanade Jun 2012 - Sep 2018Greater Seattle AreaWorld’s leading consulting expert on deploying Microsoft AI (Artificial Intelligence) industry solutions for enterprises such as Mercedes-Benz, Polaris, Breville, Centrica, and Pellegrini● Produced a 30% revenue increase for industry solutions by devising and developing innovative marketing strategies leveraging digital channels and industry-specific initiatives. ● Maximized sales velocity through a unified marketing plan that integrated technologies and services under the digital workplace banner.● Delivered 250 qualified leads by launching global marketing campaigns that created significant client demand.
Jerome Thiebaud Education Details
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International Business
Frequently Asked Questions about Jerome Thiebaud
What company does Jerome Thiebaud work for?
Jerome Thiebaud works for Innodata Inc.
What is Jerome Thiebaud's role at the current company?
Jerome Thiebaud's current role is Vice President Marketing.
What schools did Jerome Thiebaud attend?
Jerome Thiebaud attended Duke University - The Fuqua School Of Business, Ecole De Management De Lyon.
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Jerome Thiebaud
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