Global responsible for marketing go-to-market (GTM) strategies for subscription-based, SaaS based solutions and managed partner models including service providers (MSP), global systems integrators (GSI), resellers (VAR), and cloud providers (CSP). The responsibilities include executing strategic development activities to acquire customers and drive pipeline with elite partners into Pure Storage's cloud and digital infrastructure solutions. Additionally, responsibilities include leading demand generation campaigns that enables co-marketing the adoption of joint solutions and value propositions with prioritized technology partners.

Responsible for developing, managing, measuring and growing revenue marketing opportunities, pipeline strategies/programs/campaigns that drove strong impact and results across the sales funnel for the B2B commercial and enterprise sales team. Oversaw and managed marketing development funds (MDF) with partner communities supporting marketing campaigns and programs, enablement, and the collaborating with cross-functional teams across partner organizations and Pure Storage

Managed direct field and partner marketing for 17 Midwest and Southwest states.

Direct the marketing efforts around National Channel Partners and Re-sellers ensuring the integration & selection of key initiatives, partnerships, sales focus and go-to-market strategies for the business.

Marketing leader for the Great Lakes and Eastern Canada region covering 7 states and 2 provinces. I am responsible for driving GTM strategic marketing, planning and execution for storage, virtualization, and cloud solutions with direct accountability to increase awareness, demand, and qualified pipeline for sales through direct, channel and alliance partners.

Responsible for planning and executing marketing campaigns to generate new prospects, as well as, drive pipeline and demand within territory.

I work in partnership with the regional director and multiple district managers, account executives, channel and alliance partners to drive demand and customer acquisition within target accounts. Initiatives include national campaigns, regional and local events, digital, account-based targeting; as well as, executive targeting driving significant marketing qualified pipeline within the territory.

Responsible for building comprehensive go-to-market advertising (IMC), sales, and marketing plans for technology partners in the Network Communications space. Additional responsibilities include driving growth of co-op/partner marketing funding, volume incentive rebate performance, and sales performance incentives supporting the overall growth and income goals of the business. Key marketing activities include leading and managing complex, national co-marketing activities comprised of social, direct and email communication, on & off-domain advertising/Internet, events, and collateral, as well as, partner marketing analytics and ROI.

Direct and lead an executive board and overall membership of over 450 Coworkers. This role is responsible for the focus, collaboration, and management coworker resources supporting the African-American community at CDW. Additional responsibilities include developing strategic relationships and rapport with executives, membership, and the community while generating successful returns on coworker investment via strategic training, coworker retention, professional development and cross business growth or promotional opportunities.

I develop and articulate effective product marketing strategies that are impactful, executable, easily communicated across the US & major national markets . Additional responsibilities include segment and solutions marketing, advertising/co-op budgeting, addressable market strategies, partner marketing and brand positioning.