Jerome Lepage Email & Phone Number

Colombes, Fr

Neuilly Sur Seine - France

Industry: Advertising in Transport (Airport, Metro, Rail, Bus and Tram)Scope: WorldwideDirect report: CEO and chairman of the JCDecaux Executive Board• Coordination of tenders&direct negotiations • Definition of JCDecaux Transport (Airport, Metro, Tram, Rail, Bus) global marketing strategy• Coordination of JCDecaux Transport Digital Transformation including development of Audience Measurements, prDOOH • International audience marketing studies• Monitoring global yearly Business KPI

Shanghai

Key Responsibilities:• Responsible for Strategic & Operational Marketing and media offer (traditional and digital)• Management of the Marketing team (10 persons)• Definition of the annual rate cards, pricing and production cost policy• Management of new media developments and renovation plans• In charge of key accounts commercial proposals• Involvement in negotiations with airport and government authorities• Domestic and international coordination, reporting• Audience research and market analysisSignificant achievements:• Increased sales revenue: overall revenue growth of 98% since 2009, best worldwide revenue per Passenger in 2011 and identified as a new reference in JCDecaux Group• Optimized the media planning: designed and launched innovative media formats such as new outstanding vertical formats, exclusive area or sponsored airport services according a strict project assessment.• Managed and re-organized the Marketing team. Reassigned roles & responsibilities.• Built the Media set up of Hongqiao T2, the new and main domestic terminal of Shanghai: identified as the new worldwide reference by the co-CEO of JCDecaux Group.• Developed high valuable unique or iconic media formats which contributed to a significant ads spending growth of our main key accounts like LVMH, Chanel, L’Oreal, HSBC, VW, GM since 2009.• Drove comprehensive survey in 2011 with Nielsen in Shanghai Airports to get an accurate representative profiling of the audience, their attitude, opinion and perception of the ads and advertisers.

Paris

• Managed Web Advertisement Direct sales department, for direct customers and indirect revenue development, pipeline & lead management. Revenue increased by 15% within 18 months.• Operational follow up of 200 major accounts.• Developed the marketing plan and introduced new Internet advertising offers & innovative packaged solutions (Sports, Cinema, On-line Games, High Tech).• In charge of the competitive intelligence for the management team and coordination with Internet portals Union.

Paris Area, France

• In charge of the Sales Plan and Marketing activities - Implemented a new BtoB brand positioning. • Responsible for Key accounts, sales revenue forecasting and annual Rate Card.• Managed sales executives in France and sales representatives in UK and Italy.• Operational reporting to the US Group International Rodale Publisher. • Implemented and followed up the sales’ information system SW (TBS).

Paris Area, France

• In charge of the High Tech, Automobile, Retail and CPG Key Accounts.• Business development: market analysis, pipeline management and building of customer loyalty, presentation of quantitative and qualitative research of men’s magazines.

Master, Management Of Communication Systems

Business And Technology Higher National Diploma, Sales