Jerome Pineau Email & Phone Number

Mountain View, Ca, Us

I own analyst relations strategy and tactics for Google Platforms & Devices (Android, XR, Mobile Security, Chrome Browser, ChromeOS/Chromebooks, Pixel), Workspace (AppSheet), and all associated AI goodness.

I solve really tough business problems at the nexus of technology, marketing, and strategy. Without the BS. ￭ Category design & creation ￭ Strategic and tactical analyst relations￭ Business strategy consulting￭ Business analysis & market research￭ Marketing strategy and execution￭ Copywriting￭ Business development ￭ Team and Investor auditsSee what we do at: https://www.jeromepineau.com/services

Check out the team at: https://www.categorythinkers.com/ambassadorsCategory Thinkers is a community uniting all category designers. Whether you're already an expert or just "category curious," you're welcome to join the hundreds of others who strive to be radically different. Ambassadors are an invite-only group who are dedicated to growing and fostering the community.

Sunnyvale, Ca, Us

￭ Designed a category creation AR program strategy premised on analyst targeting (likely category creation supporters) and inbound advisory interactions to create analyst support and advocacy via “co-ownership”￭ Scaled analyst engagements across briefings, inquiries, and advisories moving from a yearly to monthly frequency to baseline or update analyst knowledge of Clari around vision, strategy, and product. ￭ Expanded target analyst firms beyond Gartner and Forrester to Tier-1 and Tier-2 firms to cast a wider mindshare net and support organic and commissioned assets for marketing and sales enablement.￭ Enticed analysts to become trusted advisors by brainstorming with them around Clari’s new category problem statement, POV messaging, and go-to-market approach using a “help us bake the cake” approach leading to increased “buy-in” and advocacy￭ Designed and created briefing, inquiry and analyst advisory assets including decks, agendas, messaging and presentations resulting in shorter, clearer, more impactful analyst-focused content￭ Trained stakeholders in subtleties of analyst communications and delivery moving from an outbound (90% talk, 10% listen) approach to an inbound (20% talk, 80% listen) communication style￭ Worked with Marketing and Client Success to drive use cases, customer testimonials, references and online reviews￭ Worked with PM and PMM to develop and deliver product roadmap briefings including live demos resulting in deeper analyst involvement helping Clari prioritize its product roadmap and validating against market needs and competitive pressures￭ Improved Clari positioning during fact-check in first ever Forrester Wave report for Revenue Operations & Intelligence category resulting in Clari winning topmost Y-axis offering score in the report

Armonk, New York, Ny, Us

￭ Supported multiple practices including Salesforce, Adobe, E-Commerce, Enterprise Strategy, IBM Design, IBM Garage, and Mobile resulting in 10-12 major Tier-1 reports per year (Gartner Magic Quadrants, Forrester Waves, IDC MarketScapes) with a 90% Leader positioning success rate￭ Moved from report-focused AR program to a balanced mix of influence, mindshare generation, and strategic inbound advisory activities for stakeholders resulting in numerous new value channels for the business￭ Re-focused legacy analyst targets to prioritize key strategic firms and analysts (Gartner, Forrester, IDC) for better focus and more effective use of time and executive resources￭ Changed executive perception of analysts from a pay-to-play "they're here to mug us" contentious mindset to personal relationships with highly-valued and appreciated strategic advisors in under 18 months￭ Acted as a strategic partner to Marketing, PR, Comms, and Corporate Strategy in a highly-matrixed environment to better drive reporting processes, sales pipeline, brand mindshare, seller enablement, and generate new business value around strategic advisories resulting in new market intelligence, competitive SWOT, and strategic M&A and growth insights￭ Drove burgeoning IBM iX client advocacy program in partnership with Marketing to achieve a more streamlined client-focused reference gathering process for both reports and online reviews￭ Significantly increased IBM and doubled IBM Garage brand mindshare by embedding it in every possible analyst interaction and report, taking analysts on Garage “tours” to meet with our largest clients’ C-level execs, and using Garage as a differentiating “human side” entry point into analysts’ minds resulting in better report scores, increased mindshare and much tighter, more trusting relationships between stakeholders and top analysts.

Geneva, Ch

La Maison Hubert is a Franco-Swiss luxury brand in the upscale nutritional wellness retail space.I lead all aspects of technology and digital marketing/strategy. And ensure we leverage all available digital means and technologies at our disposal to support customer experience, sales, marketing, infrastructure, operations, innovation, and strategic business goals well into the future.￭ Responsible for all aspects of IT and technology enablement for the company including corporate website, e-shop, custom online properties, content platforms, mobile, martech, reservation & payment platforms, analytics, vendor management, and blockchain product traceability infrastructure. ￭ Head the brand's digital marketing strategy and initiatives including content creation and deployment, SEO, social channels, KPIs, market segmentation, press, pitch decks, retail channels, e-commerce, shoppable video, shopping integrations, live events, and paid media. Source and develop key strategic business collaborations with vendors, partners, and B2C service providers in the e-commerce, culinary, hospitality, luxury travel, and food traceability blockchain spaces. ￭ Direct brand positioning and strategy in an omnichannel retail ecosystem including messaging, marketing partnerships, narrative, creative direction, go-to-market tactics, and phased deployments in key seed markets.CDO Interview (archived): https://web.archive.org/web/20190324154243/https://www.thedigitalenterprise.com/interviews/hospitality-interview-with-jerome-pineau-cdo-at-la-maison-hubert/

San Francisco, California, Us

Ignite is Salesforce's customer-driven Digital Transformation and Innovation (DTI) practice helping our largest most strategic enterprise customers envision, create, and implement innovative digital transformation across their organizations.￭ Directly influenced $6.7M in enterprise revenue via strategic “trusted advisor” customer engagements in 2016-17 (manufacturing, financials, services, industrial, and pharmaceuticals).￭ Orchestrate multi-role internal teams to drive vision, business case, and execution roadmap deliverables for enterprise innovation engagements.￭ Creation and design of executive presentation assets to drive complex consulting engagements around discovery, storytelling, business value, and execution phases of engagements.￭ Design and development of wireframe “what-if” POC scenarios to drive conceptual phases of customer experience in manufacturing, services, and financial verticals. ￭ Design, research, drive and create tangible industry MVP (minimally-viable product) assets for use specifically in the Fintech space.

New York, Ny, Us

Nyc, New York, Us

Responsible for successful implementation and operation of Conversocial CROWDS, a new digital community-powered P2P customer support platform. I focus on the strategic, operational, community management, and analytical aspects of CROWDS for major Fortune 500 brands.

I focus on technology B2B and luxury consumer brands seeking advice and help with marketing, digital strategy, customer experience, content strategy, and community management including:￭ Social media strategy and execution￭ Community strategy and implementation￭ Content strategy and deployment￭ Customer experience optimization￭ Business development￭ PR and communication￭ Social customer service and support￭ Social sales and lead generation￭ Customer journey mapping and personas￭ ROI and analytics￭ Digital ecosystem audits￭ Research and competitive analysis￭ TrainingRead the book I co-authored on how to succeed in social business:￭ http://www.jeromepineau.com/bookGet a copy of my latest ebook on social media for luxury watch brands:￭ http://www.jeromepineau.com/social-media-for-luxury-watch-brands

"A little bit of rationality lets you sell the irrational" - Jean-Claude BiverOwned marketing, content strategy, communication, PR, strategic partnerships, and customer experience for CLERC Genève - Swiss manufacturer of the unique Hydroscaph line of luxury diving watches and the first and only watch company to offer Orcasub - its own line of personal luxury submersibles.￭ Digital strategy and execution￭ Strategic partnerships and sponsoring￭ Content strategy and deployment￭ Social properties management & monitoring￭ Customer experience￭ Blogger and press relations￭ Brand communication and public relations￭ Media buying￭ Event planning and trade shows￭ Copywriting and thematics￭ 3rd party vendor sourcing and management￭ Creative direction ￭ Reporting and analytics

Austin, Texas, Us

As part of Lithium's Professional Services group, I helped leading global brands figure out how they can leverage social and community to:￭ Grow top line revenue￭ Expand markets and product lines￭ Meet modern customer experience expectations￭ Boost operational efficiency and reduce costsThe questions are simple:- Where do we go from here?- Is our social strategy pointing us in the right direction?- What monetization paths to ROI do we have?- How do we evolve our social programs to face the future?- What should social and community look like for our type of business?- How do we survive in an asymmetrical competitive landscape?- What's the best way to integrate community with e-commerce?The answers are typically not. It's my job to flush them out, then help clients envision and implement them.

New York, Ny, Us

￭ Craft differentiated product positioning and messaging￭ Develop and implement product marketing editorial content strategy ￭ Enable sales channels via training content and collateral￭ Plan launch of new product features across business functions￭ Organize and deploy product communication campaigns￭ Develop and communicate core business value proposition talking points￭ Work with Marketing on lead generation and analyst relations programs￭ Work with Strategy team to identify or define new product opportunities￭ Provide strategic and tactical Sales and Client Success support￭ Work with Training to develop product how-to learning assets￭ Develop innovative product collateral for website copy, product sheets, and services￭ Capture knowledge of the market, target audiences and competition￭ Provide creative input for external branding efforts￭ Guide PR agency on product messaging, positioning, and evangelism￭ Work with Development, Success, and Strategy to assist in the design of new products features

San Francisco, Ca, Us

￭ Define and direct social media strategy ￭ Plan and lead tactical execution ￭ Manage team of community managers and social support reps￭ Generate guidelines, best practices, SLAs, and processes￭ Train, coach, and monitor global social support staff￭ Drive traffic and conversions to internal support communities ￭ Manage KPI monitoring and metrics reporting￭ Evaluate, select, and configure tools and platforms ￭ Manage prototypes, pilots, and vendor interaction ￭ Evangelize & consult on social media across business units￭ Build and nurture cross-departmental relationships￭ Define and maintain tone and voice across channels￭ Refine and apply brand across channels￭ Formulate editorial strategy for publishing and promotion￭ Review content production ￭ Design and implement influencer outreach programs￭ Represent team on Social Web Core Team

Nyon, Ch

￭ Define or refine social media strategy￭ Competitive analysis/intelligence￭ Social brand positioning￭ Content and editorial strategy￭ Blogs (created Hublotnation) and mobile strategies￭ Vendor and agency management￭ Community building￭ Outreach programs￭ KPIs and metrics

Vaumarcus, Ch

￭ Establish social media goals and strategy￭ Website redesign and content generation￭ Editorial strategy ￭ Manage social network accounts￭ Manage and nurture Marvin communities online￭ Primary online contact point for all customer interaction￭ E-shop strategy, development and back-end integration￭ Management and budget oversight for web agencies and 3rd party vendors￭ Discover and outreach to influential bloggers and online communities￭ Evaluate and establish strategic partnerships with online properties￭ Evaluate and manage corporate sponsorship programs￭ Brand and competitive monitoring online￭ Generate periodic KPI reports for management

San Francisco, California, Us

My role as a consultant was to promote the benefits and capabilities of the GoodData Business Intelligence platform via creation and development of a BI user B2B community.

Austin, Texas, Us

￭ Primary technical resource for pre-sales engagements￭ Product presentations and demonstrations￭ Engage with and brief industry analysts (Gartner, etc)￭ Promote benefits and capabilities of the technology ￭ Competitive analysis and technical market research￭ Establish and manage field test partner sites￭ Position proposed solutions to prospects￭ Work with prospects and partners to execute POC ￭ Understand customer requirements then create and articulate solutions fitting them￭ QA and Product Management support￭ Monitor current technical and market trends in the data management and warehousing space

Ee/Cs, Electrical Engineering Comp Sci

Bac "C", Math, Physics