Sustena, a Pariveda Company

Sustena is a B2B brand development and go-to-market firm with a clear focus – to help portfolio companies of private equity firms rally their teams, engage their markets, improve their business value, and increase stakeholder returns. We help companies tell their story better, internally and externally, to provide significant business impact. We see brands as an underleveraged business asset so we help clients use their brand to grow – telling powerful stories around their value and differentiation. In December 2021, Sustena, Group formally joined Pariveda, a leading consulting firm dedicated to solving complex technology and business problems. Together, Pariveda and Sustena provide clients with branding services that unite employees, attract customers and increase enterprise value. Why work with us? As a brand consulting + GTM firm having worked with PE-backed portfolio companies for 20+ years, Sustena helps to build, rebuild and refine brands in order to provide significant business value. We are most often brought in during M&A / Platform Plays / Rollups, in the first 100 days of a new investment or leadership change or brand is not providing significant business value. In other words, when change is taking place and a new story needs to be told. Taking a holistic approach to brand, our process includes Research, Brand Strategy, Positioning, Messaging, Visual Brand Development, Building out of Core Assets and GTM Strategy + Execution. Sustena’s process is designed for the executive suite, to deliver a concise, compelling and consistent brand that will clearly position the company for growth and market-leadership.