In December 2021, Sustena, Group Inc. formally joined Pariveda, a leading consulting firm dedicated to solving complex technology and business problems. Together, Pariveda and Sustena provide clients with branding services that unite employees, attract customers and increase enterprise value.

Sustena Group drives strategic growth by leveraging expertise in brand development, sales enablement and go-to-market execution.As Creative Coordinator, I work with strategy, project management, and creative teams to shepherd projects from development through execution. Utilizing my background in branding, art direction, and project management, I provide oversight, manage production, source partners, and assist in the creation of design files while monitoring timelines and budgets. In this role, I use my artistic discipline and communications expertise to anticipate creative needs and support every stage of Sustena’s branding work.

YPC provides children of all cultural and economic backgrounds with a unique program of music education and choral performance that seeks to fulfill each child’s potential, while creating a model of artistic excellence and diversity that enriches the community.Highlights:• Oversee all marketing and communications across the organization, including three websites, social media channels, Mailchimp email marketing, SEM/SEO and paid social, event marketing, video/graphics and PR• Build and execute multi-channel, bi-annual fundraising campaigns to support a $5 million annual budget• Manage relationships with external vendors, including artistic institutions and broadcast partners such as Carnegie Hall, CBS Sunday Morning, and the Macy’s Thanksgiving Day Parade, in addition to designers, web developers, and agency partners• Act as the steward of the organization’s brand, promoting a mission of artistic excellence, education and diversity across all public-facing and internal channels; in 2021 achieved over 6 million organic views across social media platforms

INDUSTRI, INC (fka Velocity Americas) is a full-service branding and advertising agency with an emphasis on customer engagement and multi-channel marketing. The New York office focuses on small to mid-size companies in the B2B space. Highlights:Managed 30+ brand development projects at every stage, including customer interviews, competitive analysis, brand strategy, identity development and brand guidelines, culminating in final brand launch rollout• Acted as primary contact for 4-6 active retainer clients concurrently, managed a team of interns, designers and copywriters, and collaborated across departments and internationally with company offices in Europe• Redesigned 20+ client websites and managed web projects in their entirety: developed architecture, look and feel, sourced images and content, and directed copywriters, developers, and video editors• Worked with European offices to test, refine, and launch a custom built Consumer Engagement Platform; utilized platform to track, analyze and report views, interactions and engagements for client campaignshttp://www.industriagency.com/

Mighty Mutts, Inc is a non-profit, no kill animal rescue organization located in New York City. VOLUNTEER COORDINATOR • Increased volunteer participation from approx. 70 volunteers to over 200, and boosted volunteer retention by reducing drop-off after three months by at least 25%, improving stability and quality of overall program• Created and defined specific volunteer roles to increase volunteer involvement and best utilize volunteer expertise and resources; specific roles include Sponsor Liaison, Community Outreach Coordinator, Shift leaders, Trainers and Dog Behavior Assessors• Refined application and onboarding process: developed training materials, standardized paperwork, researched and implemented methods to modernize and streamline processes and ensure speedy and efficient pet adoptionsMARKETING MANAGER• Rebuilt organization website from the ground up: migrated site to free platform, improved UX design, thereby increasing web traffic to adoptable animals and donation pages, simplified adoption and foster application processes, and created content pieces to answer frequent public inquiries, thus reducing unnecessary communication• More than doubled social media audience through engaging content, promoted posts, and articles pitched to industry news sources and shared virally• Created and maintained digital and print collateral, including a quarterly email newsletter, and amassed 1500 organic subscriptions in-person or through the websiteFUNDRAISING & PARTNERSHIPS• Planned and executed four major and 15+ small-scale fundraising and social events• Oversaw and carried out large-scale 20th Anniversary celebration in 2014 with no budget, by securing event space, donated food and beverages, raffle items, and merchandise, resulting in funds raised over $10K• Solidified partnerships with WagAware and New York Road Runners for 2015-2016, which resulted in donations of over $10K

THINK PR is a public relations and marketing agency which specializes in fashion, beauty, hospitality, design, art, luxury goods/services and entertainment. - Collateral development for high profile industry events. Clients included: black|up Paris, Lipsy London, Ann Yee, Humane Society of the United States, and EMU Australia- Designed company newsletters and other internal collateral- Maintained website updates

The James Group is now INDUSTRI, INC

The Loyola University Spirit Teams are a division of the Loyola Athletics Department comprised of the varsity cheer and varsity dance teams. As the head cheerleading coach, I was in charge of a group of twelve men and women. My main duties were developing new choreography, teaching stunts, dances and cheers, implementing a conditioning program, and overseeing all practices and basketball game performances. In addition to appearing at all home games for the men and women's basketball teams, the cheerleading team makes appearances at alumni events, pep rallies, and various other sporting events such as volleyball and soccer games throughout the school year. The team also attends UCA camp in the summer in Milwaukee, WI, and travels with the basketball team for the Horizon League tournament in the spring.

Curtis Creative, formerly Curt Schultz Design, is a progressive marketing agency that works in all forms of traditional and non-traditional media, including: print, web/interactive, environmental graphics, event/direct marketing, and video. The company is based in the Chicago suburb of Batavia, IL.