Jerrad Matthew Email & Phone Number

Greater Los Angeles Area

• Planned and executed all email marketing for two distinct brands. • Increased website revenue 26% over last year. • Planned, created and scheduled social media content including Instagram which grew by 25% from 173k to 216k followers.• Coordinated with design and editorial departments to execute all marketing materials and with executives for approvals.• Analyzed and reported on performance of all digital marketing.

Greater Los Angeles Area

• Supported the Digital and Marketing teams.• Wrote creative briefs for and project manage email marketing calendar. • Consulted and helped execute social media strategy and content creation.

Greater Los Angeles Area

• Executed multiple lifestyle and commercial photo/video shoots.• Consulted on social media strategy and management for various brands including multiple men’s fashion and lifestyle brands focused on brand voice, quality content creation, curation and data analysis.• Create original photo and video content for brand’s social media.Photo editing (Photoshop). Video editing (Premier Pro).• Created new and interesting marketing strategies utilizing the scope, reach and unique opportunities presented by the ever-expanding world of social and digital media. • Grew social media presence organically over 43k followers.• Built vendor relationships, including obtaining monetary and product sponsorships for various multi-brand cross-promotional projects. • Managed and executed multiple catalog studio shoots for multiple apparel/fashion brands.Skilled with: Canon DSLR, Studio Lighting, Natural Lighting, Directing and shooting models, Adobe Photo Shop, Adobe Premier Pro, Adobe Lightroom, Live tethered shooting, Mac Computers.

Greater Los Angeles Area

• Created, curated, and managed platform-specific social media content.• Increased IG impressions by 170% and overall engagement by 30%. • Created original photo and video marketing and casting content.• Edited bulk photo/video content customized for various platforms.• Provided data driven analytic reports on social media performance.

• Photographed and edited content to grow Instagram following over 140k.• Lead a small team to revitalize company’s YouTube content, growing subscribers to over 90k.• Directed, filmed and edited all video content.• Managed e-commerce studio shoots including product management, model casting, shoot execution, editing and file management.

Underwear Nation is a start-up men’s underwear subscription box service. The company was acquired in 2015.• Co-launched the first high-end men’s underwear subscription box.• Created, shot and edited marketing campaigns focused on acquiring fashion-conscious, long-term, recurring customers. • Managed all social media with the goal of engaging brand-right customers with high-end imagery, expertise and fashionable advice.

The Matthew Agency is West Michigan’s premier model agency. The company was acquired in 2014.• Oversaw day-to-day, scouting models, booking models for clients, etc.• Designed and maintained company branding, voice and social media.• Oversaw runway charity events raising $500k for children’s hospital. • Advised models to grow their own social footprint. • Created, curated and managed social media and marketing content.

Responsible for creative development and production of all VeggieTales Live shows, tours, and events including writing, directing, choreographing, and casting. From concept to creation to final bow, ensuring the live events and live shows not only fall within the creative guidelines of the company, but also thoroughly entertain an audience of all ages. Write scripts that follow the voice and ideals of the brand. Direct voice actors in recording of the character voices. Creative direction of sets, lights, sounds, music, costuming and visual effects. Direction of live actors on stage. Coordinating of live national tour personnel, cast and crew.

Photography

Dance

Activities and Societies: Grand Valley State University Ballet CompanyDance Major with a focus in Ballet.