Jerri Lockridge Email & Phone Number

Winchester, Va, Us

BRAND MANAGER, AMERICAN WOODMARKCurated brand refresh crafting new go-to-market brand story, positioning, and content. Leveraged company experience to walk consumer through unique path to purchase and buying journey in a digestible way.• Revamped all marketing assets and created new consumer messaging to drive consumers through buying process• Developed a multi-channel social strategy and launched it across various platforms• Reduced complexity in merchandising program to communicate information to consumers in an efficient way • Developed a new website that expands in-store consumer and printed tools in the digital realm• Crafted new consumer messaging in both print and digital aimed to get consumers in the funnel and put the brand in the forefront sooner in the buying journey• Executed all materials and training for product launches to the sales team• Collaborated with big box retailers to drive product initiatives and marketing within the store• Developed in-store sales associate training for product launches and marketing stories to make our line easy to understand and sell to the consumer• Worked on cross-functional teams to drive product portfolio and offering • Created an in-store communication strategy to keep the brand top of mind and educate designers• Lead CGI initiatives to introduce new products and visualization both internally and externally

BRAND MANAGER, WAYPOINT LIVING SPACES American Woodmark Corporation, Winchester, VA / 2010 – PresentCreated a unique go to market strategy by bringing style and fashion into a commodity product. Simplified a confusing and overwhelming purchasing journey to make it engaging and desirable. Created and executed an innovative customer loyalty program and unique sales tools that drove revenue and helped our customers close business. • Managed the overall brand messaging from consumer collateral to showroom merchandising• Executed product launches to the marketplace and presented all new products programs to the sales team• Developed social campaigns, managed social media calendar and responded to consumers• Built an engaging, differentiated website experience for both the consumer and dealer • Navigated channel through an acquisition of another company and planned product execution and synergies• Created unique co-op campaigns that drove lead generation for customers. • Critical player on many cross-functional teams that developed new processes and opportunities for the company• Managed purchasing and execution of all consumer advertisements with various agencies/mediums• Crafted all marketing and new product cost and revenue budgets for the brand

MARKETING ASSOCIATE, SHENANDOAH CABINETRY American Woodmark Corporation, Winchester, VA / 2009 – 2010 Marketing associate that worked in all areas of sales and marketing execution. • Planned all sales and marketing meetings • Managed supplier P.O.’s and cost management• Created customized daily sales reports within data intelligence system• Tracked and monitored training programs within the channel• Single source liaison for large field sales organization to marketing