Jerrold Son Email & Phone Number

Irvine, California, United States

Orange County, California, United States

As Executive Director, Ad Operations, Jerrold Son oversees the building of market-leading advertising products at Xumo. Jerrold's main responsibilities include management of advertising technology, yield management, media buying, trafficking, account management, product innovation and strategy. Jerrold brings extensive experience in programmatic marketplaces, advertising operations, digital strategy and building scalable, efficient ad operations.Xumo, a Comcast company, is a leading OTT platform combining premium content on 180+ channels and world class technology to create a linear TV viewing experience on Smart TVs, smartphones, tablets and desktops.

Greater Los Angeles Area

Consult with CEO on operational structure of leading programmatic digital out-of-home platform

Santa Ana, Ca

SuperMoney is the premier financial services comparison engine. Compare reviews, rates, services and features offered by different financial service providers.SuperMoney’s mission is to help everyone achieve their financial goals. Get real time competing offers in our multi lender marketplaces.

El Segundo, Ca

Santa Monica, Ca

Delivering brand advertising in a mobile first worldPremium content development, production and distribution for mobile and OTT devicesConnecting users and advertisers through mass scale and brand engagementMobile, App, CTV and desktop video monetization platformCTV and Roku content channel developmentProprietary out stream video player and ad monetization platform

Pasadena, Ca

Built out a world class agency trading desk through in-house tool and 3rd party vendor partnershipsHire, train and create process/principals for account management teamDevelop full funnel attribution metrics to create ROAS and KPI reports for clientsResponsible for media planning, cost allocation and profitability for all media Execute paid media strategy (premium placements, display, video, programmatic, social, CTV, OTT) for Tier II and Tier III automotive dealersIntegrate dashboards, ticketing and budgeting to help scale media business

Irvine, Ca

Through its proprietary Viant Advertising Cloud™, Viant offers clients a comprehensive suite of advertising applications available on-demand, in the cloud. Founded in 1999, Viant owns and operates several leading digital ad technology and media companies including Vindico, Specific Media, Myspace and Xumo.

Irvine, Ca

- Build a leading programmatic and enterprise level technology offering in the digital video space.- Collaborate with product on minimum requirements and product features for proprietary ad exchange and DSP built from scratch.- Partner with leading exchanges, SSP, DMP and DSP to plug into programmatic platform- Product expert assisting sales executive on high-level meetings at every agency holding company and Fortune 500 brands.- Develop the strategy around migration of targeting utilizing third party cookies to identity/people based targeting within the platform.- Facilitate the growth of the existing ad serving business by double digit in three consecutive years by sponsoring product upgrades and migration of ad serving technology onto cloud based infrastructure.

Irvine

- Provide direction, strategy and leadership within the operations group managing the media buying, business intelligence and technical producer teams.- Create organizational structure and develop processes for rapidly growing operations group (responsible for integration of 3 operational groups from acquisitions).- Supervise the implementation of proprietary products and 3rd party integrations within the operations department and monitor performance against established benchmarks and goals.- Responsible for all aspects of inventory management, inventory forecasting and P&L.- Manage partnerships between 3rd party technology partners including but not limited to ad exchanges, verification, in-view, iGRP, SSPs, DSP and DMPs, - Strategize on new products, devices, formats and emerging technology disruption in the marketplace; RTB, connected devices and guaranteed audience buying, create plan of attack and the go to market strategy within the company. - Sponsor the new product launches within the operations group and assist in development of product marketing materials for the organization; FAQs, best practices, process workflow, pricing guidelines and value propositions.

Executive Leadership, Namic Executive Leadership Development Program

Master Of Business Administration (M.B.A.), Arts, Entertainment, And Media Management

Ba, International Relations