Carrying teaching load of 6 courses annually. Courses include Media Planning and Buying (MAR 345), Consumer Behavior (MAR 323), Contemporary Business Practice (BUS 101). Proficiency on the following topics: Business-to-Business Marketing; Marketing Fundamentals; Traditional, Digital and Social Media Communications; Advertising; and Syndicated Research. Successfully mentor students in career development and placement. Routinely bringing industry experts into the classroom for student discussion and advisement.Evaluated highly by students for stimulating independent thinking, presenting real-world situations and demonstrating an interest in their career choices.

Complete responsibility for overall performance and management of Rhoda Associates, a strategic marketing and media consultancy located in NYC. Key responsibilities include new business development, agency/client management, P&L analysis, staffing and procedures. Act as point person in establishing media vendor relationships and exploring industry opportunities. Direct account staff in identifying short- and long-term client objectives. Campaigns include multi-layered branding and tactical strategies, multi-tiered media packages, synergized value added media exposure and distributor/retailer level participation. Communicate marketing investment strategies along with expected results to clients, while recognizing opportunities to “sell in” incremental spending strategies. Clients include Walden Farms, GranGala, CarboRite, GolfClubsAway.com, DAPA (alcohol dependency program), Lio Cooking Oil, The Selected Mutual Fund, and Optimum Healthcare Solutions.Agencies include Doremus Advertising, OMUSA, Mesita, Miller Branding, and Strategic Thunder• Agency leader for client management and new business development. • Routinely negotiated client savings of 40%-50% off established rate card.• Secured major campaign opportunities, partnerships and value added media with vendors, such as Clear Channel Entertainment, Time Warner and Coincide Media.• Increased sales and delivered measurable ROI for clients.

Worked to secure Newborn Hearing Screen partnerships with hospitals in the Tri-State area. Included all marketing, prospecting, sales, and follow-up.

Key frontline position for KDM International/DMG, an industry leader in corporate business and financial communications. Develop client marketing goals, including multi-layered branding and tactical strategies. Build and manage ongoing account executives team. Communicate client philosophy and objectives to agency staff for campaign development. Negotiate media packages with vendors. Communicate media spending options to clients, while recognizing opportunities to “sell in” incremental spending strategies. Integral member of new business team, including prospecting, pitching, and client set-up. Clients include EB World (Electronic Boutique Retailers), Datek, Multex.com, Island ECN, DLJ Direct, Davis Funds, SmartMoney.com, Bloomberg, Leatherman Tools, and The Internet Fund.• Individually responsible for $5 million of added billings through product extension (Datek/Island).• Converted three key KDM clients from media-only to Doremus full-service clients through account service and relationship management (Multex.com, Smartmoney.com, and Bloomberg Financial). • In-depth experience marketing on-line brokers, ECN's and mutual funds.• Habitually increased client spending through persistent dialogue with clients and vendors.• Authored detailed procedures handbook that became agency standard.

Developed and managed integrated media campaigns for multi-million dollar clients. Served as key contact for client franchise groups while also managing account group. Clients included Stern’s Department Stores, Federated Department Stores, Mistic Brands, Six Flags Theme Parks, and Tyson Products.• Consistently doubled media value through product trade (2:1 ratio) and event sponsorships.• Negotiated TV & Radio schedules including promotions, bonuses, and value added strategies.Account Executive:Supported SVP in all aspects of media. Conducted market analysis, developed strategic media plans, contracted for space and time, verified insertion, and billed for services and media.• Consistently reached margins of 35% using bartered media.• Developed internal trade/media tracking program saving company thousands of dollars

Responsible for all facets of reciprocal trade and barter, including trade fulfillment, inventory control, and trade development.• Re-marketed over $5 million worth of product and service during tenure.• Negotiated with media vendors successfully securing 2:1 (ratio) media banks to be included in future client schedule resulting in 50% margins.