Jerry Scott Email & Phone Number

Fort Worth, Texas, United States

✔ Funded and launched regional media company, which included the flagship title, 360 West, a monthly luxury magazine that targeted the affluent consumer residing in the Western half of Dallas-Fort Worth. Grew revenues to $5M and sold assets at the end of 2020 at category-leading multiple. Attained status of circulation and reader demographics leader vs. competitive set in Tarrant County market. Doubled non-print revenue by pioneering a nontraditional media portfolio with extensive… Show more ✔ Funded and launched regional media company, which included the flagship title, 360 West, a monthly luxury magazine that targeted the affluent consumer residing in the Western half of Dallas-Fort Worth. Grew revenues to $5M and sold assets at the end of 2020 at category-leading multiple. Attained status of circulation and reader demographics leader vs. competitive set in Tarrant County market. Doubled non-print revenue by pioneering a nontraditional media portfolio with extensive digital offerings including programmatic, device ID, search, social media, and targeted consumer email. Offset declining advertising print revenue from local businesses by securing partnerships with key vendors to expand digital offerings and visibility. Launched four niche magazines, in addition to 360 West, offering all in print and digital formats. Show less

Sacramento, Ca

✔ Progressed from Retail District Manager at the Kansas City Star to head of marketing for 1,200-employee organization generating $200M+ in annual revenues. Retained through multiple acquisitions and ownerships, including Knight Ridder, Disney, Capital Cities/ABC, and Capital Cities. Accountable for $10M marketing budget, team of 25, and direction for community events, research, media planning, brand management, loyalty program, niche publishing, sales support, and creative strategy… Show more ✔ Progressed from Retail District Manager at the Kansas City Star to head of marketing for 1,200-employee organization generating $200M+ in annual revenues. Retained through multiple acquisitions and ownerships, including Knight Ridder, Disney, Capital Cities/ABC, and Capital Cities. Accountable for $10M marketing budget, team of 25, and direction for community events, research, media planning, brand management, loyalty program, niche publishing, sales support, and creative strategy. Developed and executed competitive strategy that propelled newspaper property to the #1 ranking in both profit margin and customer satisfaction among 32 markets. Won awards for creativity from the Advertising Club of Fort Worth, more than any other client, besting such well-known national clients as Justin Boots, RadioShack, and Pier 1.Earlier career progression:CLASSIFIED ADVERTISING DIRECTOR - FORT WORTH STAR-TELEGRAM ✔ Reversed declining revenues, driving 55% growth over a seven-year span compared to 18% industry average. Created customized programs for major customer segments, reorganized pricing structure, and introduced new products that opened previously untapped customer segments.RETAIL DISTRICT MANAGER - KANSAS CITY STAR ✔ Turned around poorly performing sales team, overcoming a 22% first quarter loss to achieve 13% growth in first year compared to 6% and 2% gains in prior years. Show less