Jerry Thomas Email & Phone Number

Irvine, CA

Lead Global marketing activities for In-Flight Entertainment and Connectivity business unitLead regional marketing efforts in support of sales pursuits, including positioning and pricing strategy and customer facing presentationsDevelop positioning, and go-to-market activities for all new products and service introductionsInstrumental in the ongoing shift.

Tustin, California

• Directed all IFEC sales activities in the America’s region. Responsible for achieving IFEC backlog and sales goals and reporting progress up through senior management
• Collaborated with account teams to identify and pursue opportunities by territory
• Created and communicate go-to- market- plans
• Developed and deliver training on competitive positioning, product attributes, value proposition and overall messaging
• Developed pricing and negotiation strategies with the account team for each pursuit
• Guided pursuit strategy through the formal approval processEnsure customers clearly understand the value of our product

United States

• Led the overall in-flight entertainment portfolio marketing efforts including new product definition, business development and marketing communication
• Developed value proposition and go to market strategy for Rockwell’s single-aisle IFE portfolio
• Successfully launched PAVES On-demand to the market and secured two airline launch customers, seat integration position with multiple suppliers, and line-fit positions Airbus and Boeing
• Developed a strategic partnership to fill a gap in the IFE portfolio which ultimately led to the partner being acquired by Rockwell

• Lead team of three in the development of new business and product strategy to convert service-based to revenue producing contact center. Create and implement new contact center products to increase non-ticket based.
• Drove a 12% revenue increase in non-ticket sales per contact
• Develop new products including cultivation of partnerships with Hertz, Avis, and Chase Visa Card, as well as implementation of Economy Plus up-sell product. New offerings have increased revenue by $2 million over last.
• Manage vendor relationships, program forecasts, and incentive programs to achieve revenue goals.
• Analyze and recommend product assortment mix to optimize sales generated per contact.
• Led division-wide contact performance measurement and incentive program, resulting in increased agent efficiency:

• Led team of five charged with delivering a first class customer experience to enhance brand loyalty at United’s 45 Red Carpet Clubs, First Class Lounges and Arrival suites. Efforts included strategic repositioning of.
• Executed a fully reciprocal access partnership with Continental Presidents and US Airways Clubs expanding member’s options by 41 clubs in 31 airports.
• Redesigned and improved complimentary food offering which received outstanding feedback from customers.
• Developed and introduced upscale, bistro style food for sale program as well as a premium wine and spirit program, both of which provided more options. These programs also combined to increase profitability by $850,000.
• Negotiated the introduction of digital, revolving ad posters in a majority of clubs, increasing revenues by 20%. Also renegotiated cleaning contracts at all domestic clubs reducing cost by 15%.
• Appointed to this position as a result of outstanding performance in prior role.

• Led the design and planning of all customer in-flight products, onboard technology, media and amenity programs, and projects to create a positive customer experience and enhance brand loyalty.
• Leveraged product mix within a $13 million budget, ensuring customers received an optimal assortment of programs including movies, short subject entertainment. Collaborated with engineering to rollout necessary hardware.
• Negotiated with studios and vendors to restructure existing contracts, reducing program costs by $2 million annually.
• Led the design and development of a new $100M entertainment system for the international fleet that increased customer satisfaction 80% and enabled customers to control their own experience.
• Spearheaded the research and development of United’s wireless connectivity strategy.
• Recruited to this position by former Delta manager who had moved to United.

• Guided the development of Delta’s long-term onboard technology strategy.
• Developed and gained approval of business case to upgrade the entertainment system on the international fleet. Collaborated with vendor to technically modify its offering into a digital/analog hybrid in order to reduce.
• Led projects and multifunctional teams to evaluate new entertainment products and services. Tested emerging handheld devices on a transatlantic route in the premium cabin as a replacement for older entertainment system
• Managed the planning and execution of Delta’s mainline onboard media, including video and audio programming, tape provisioning

• Forecasted passenger and revenue performance for potential flights in the Latin and Caribbean regions
• Analyzed passenger and revenue impact of potential code share agreements; monitored competitive developments and recommended effective responses; and prepared presentations in support of senior management alliance.

• Senior Analyst - Route Strategy, Specialist - Systems Forecasts, Analyst - Revenue Management
• Planned strategies that minimized revenue loss while downsizing the airline in wake of 9/11 disaster.
• Forecasted demand, revenue, and profitability for potential routes.
• Analyzed existing network services to determine optimal route, hub and airline network structure.